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Archive for February 24th, 2011


New 13-inch MacBook Pros Get Core i5 and i7 CPUs





NewMBPs13

As we reported earlier, today Apple unveiled new 13", 15" and 17" MacBook Pros. 13-inch notebook will be offered in two configurations: one with an Intel Dual-Core 2.7 GHz i7 processor and 500GB HDD for $1,499 and another with an Intel Dual-Core 2.3 GHz i5 processor and 320GB HDD with price of $1,199. In other hardware specifications, which are listed below, they are the same:

  • 13.3-inch LED-backlit glossy widescreen display with native resolution of 1280x800.
  • Intel HD Graphics 3000 that sports 384MB of DDR3 SDRAM shared with main memory;
  • 4GB of DDR3 RAM @ 1333 MHz with two other SO-DIMM slots to support up to 8GB;
  • Built-in 63.5-watt-hour Li-Pol battery that allows to surf the web wirelessly for up to 7 hours;
  • 8x slot-loading SuperDrive;
  • FaceTime HD camera;
  • Thunderbolt port, Gigabit Ethernet port (RJ-45), FireWire 800 port, 2 USB 2.0 ports, Audio in/out, Kensington lock slot, SDXC card slot;
  • 802.11n Wi-Fi, Bluetooth 2.1 + EDR, 10/100/1000BASE-T Gigabit Ethernet support;
  • 2,04 kg weight.


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Apple Showed Off Its New High-Speed Thunderbolt Technology



thunderbold-unveiled

Today Apple showed off its new lineup of MacBook Pros and unveiled new technology called Thunderbolt. When Apple's senior vice president of Worldwide Product Marketing Philip Schiller was explaining what's new in upgraded devices, he also mentioned Thunderbolt:

“The new MacBook Pro brings next generation dual and quad Core processors, high performance graphics, Thunderbolt technology and FaceTime HD to the great design loved by our pro customers. Thunderbolt is a revolutionary new I/O technology that delivers an amazing 10 gigabits per second and can support every important I/O standard which is ideal for the new MacBook Pro.”


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Written by SimplyMax

Thursday, February 24th, 2011. 19:36

Today Apple's Media Event: What To Expect



mbp-table

As you may know, today Apple unveils its new lineup of MacBook Pros and has already shut down the Apple Store for some time. CNet reports the launch of new laptops will come "shortly after Intel's announcement" of its new Light Peak technology at 10 a.m. Pacific. That actually break's usual practice of Apple to release products at 8:30 a.m. Eastern.

However, before Apple unveils new MacBook Pro we decided to collect all the information gathered about new laptops into one single post so you could know what you can expect from today's announcement.

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Apple Attracts Smaller Companies To Its iAd Network



Steve_iAds

Those companies that want to buy interactive ads on Apple's iAd network may rejoice - Apple has lowered the minimum advertising buy from $1 million to $500,000.

John Paczkowski of Digital Daily says in this way Apple wants to broaden its platform and attract smaller companies who are interested in advertising of their products on Apple's network.

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Written by SimplyMax

Thursday, February 24th, 2011. 14:28

Yes, Apple Will Introduce iPad 2 on March 2



ipadevent

Yesterday Apple had sent out official invitations to visit a media event, which will take place on March 2 in San Francisco, to presumably show off its new-generation iPad.

Loop reports that the event will be held at the Yerba Buena Center for the Arts in San Francisco, which confirms previous rumors from All Things D.

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Written by SimplyMax

Thursday, February 24th, 2011. 10:59

Apple Wants To Offer 24-bit Music On iTunes



itunes_24bit_music

According to CNN, Apple is currently negotiating with different record labels to improve the quality of songs available in the iTunes Music Store.

Current songs can be downloaded in 16-bit format, and Apple wants to increase the quality of downloads to 24-bit high-fidelity format. This is a format in which studio recordings are being originally captured. Then they usually get downgraded to 16-bit format and delivered to CDs and iTunes.

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Written by SimplyMax

Thursday, February 24th, 2011. 0:38