Archive for May 19th, 2011

Pharmaceutical sales reps are trying to find better ways to engage and sale their products during all their sales calls. Doctors and physicians typically only give these sales reps 30 seconds of their time as well. That’s not very much time so every second is important, and so is presentation.

Eric Newmark, an analyst at IDC Health Insights, says that sales reps “still struggle with their ability to differentiate themselves through clear, concise, and interactive messaging.” So the pharmaceutical industry may have a solution to the problem: Purchase many Apple iPads to give the sale reps “a quicker, lighter and more attractive way of displaying drug-related information,” Newmark wrote.

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Business Insider conducted an extensive survey having asked more than 850 people questions that surround the iPad and how it is used. Their survey revealed that for about 70% of respondents, there was only 1 iPad in their household and only about 23% has 2 in the one household – less than 7% had 3 or more iPads in their household. Nearly 40% had downloaded between 20 and 50 apps, whilst 30% had downloaded more than 50 apps – with few paying for more than 20 of those apps and only 6% paying for none. Below are some of the other more interesting results:

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