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Archive for March 13th, 2013


In 2012 Samsung Outpaced Apple In Advertising Spending





The Wall Street Journal published a new report outlining Samsung’s aggressive advertising in 2012 based on the latest data from research company Kantar Media. The report notes that Samsung significantly increased its phone ad spending from $78M in 2011 to $401M in 2012, 20 percent higher than $333M spend by Apple.


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Written by maxim

Wednesday, March 13th, 2013. 20:40