Apple hires Dixons Retail CEO John Browett as new SVP of Retail

John Browett will become Apple’s new Senior Vice President of Retail after leaving his current position as CEO of Dixons Retail, one of the largest consumer retailers in Europe with over 40,000 employees.

Apple today announced that John Browett will join the company as senior vice president of Retail, reporting to Apple CEO Tim Cook. Browett comes to Apple from European technology retailer Dixons Retail, where he has been CEO since 2007. Beginning in April, he will be responsible for Apple’s retail strategy and the continued expansion of Apple retail stores around the world.

“Our retail stores are all about customer service, and John shares that commitment like no one else we’ve met,” said Tim Cook, Apple’s CEO. “We are thrilled to have him join our team and bring his incredible retail experience to Apple.”

Browett holds a degree in Natural Sciences from Cambridge University and an MBA from Wharton Business School. In Apple Browett replaces Ron Johnson who left the company for J.C. Penny in November. Johnson has been credited as being the driving force behind Apple's massive success in their retail initiative. . Browett officially makes the transition to Apple in April.