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Apple next-generation iPad liveblog
Posted By admin On March 7, 2012 @ 4:13 pm In All,Hardware,Official,Software | 1 Comment
11:23AM - That’s it!
11:23AM - “Across the year you’re going to see a lot more of this kind of innovation, we are just getting started.”
11:23AM - Tim: “It’s the privilege of a lifetime for me to work with the most innovative people on Earth. Only Apple can deliver this kind of innovation in such a beautiful, integrated, and easy to use way. It’s what we love to do, it’s what we stand for.”
11:22AM - Ad: When a screen becomes this good, colors become more vibrant, words are pin-sharp, everything is more brilliant.
11:21AM - “We have redefined once again the category that Apple created just two years ago with the original iPad. We are so proud of this product that we’ve prepared an ad, I’d love to play it for you.”
11:20AM - “There really is something for everyone at everyone. I’d like to turn it back to Tim.” Tim’s back, applause.
11:20AM - “This is really huge — so many more people can afford to get into this groundbreaking technology. This is a really big deal.”
11:20AM - “We’re going to keep the new iPad 2 in the line as well — I’m really excited to tell you that the iPad 2 will start at just $399.”
11:16AM - Apple is claiming a major breakthrough in the iPad’s Retina Display, lifted the pixels out of the signal paths so there’s no interference in communication.
11:14AM - “So if you can’t tell by now we absolutely love the new iPad and the software  it runs. When we absolutely love a new product, we create a video for it.” Video time! And it sounds like it’s narrated by Tom Cruise. Bokay.
11:13AM - “We’ve brought ALL of iLife to the iPad. Don’t let anyone ever tell you that you can’t create on an iPad.”
11:13AM - “Priced at $4.99, available today.”
11:13AM - Demo’s over! Phil’s back.
11:12AM - Publishes to iCloud! Outputs a link for sharing. Sounds kind of like .Mac. Remember .Mac?
11:12AM - Insert various elements in to photo journals: maps, dates, notes, even weather (which pulls the date and location and pulls in the archived weather data).
11:11AM - Still demoing!
11:08AM - Showing image color rebalancing, brush palettes — rub over the image to make changes. I can’t wait to try this.
11:04AM - Does multi-photo comparisons — works with images up to 19 megapixels. Pretty crazy.
11:02AM - Demo time! Randy Ubillos, who we know as the dude who reinvented iMovie (a couple times).
11:01AM - It’s all about photo editing — effects, editing, photo-beaming (from device to device), and new photo journals.
11:01AM - “Why do it need iPhoto for iPad? If you’re someone who truly loves photos, that’s what it’s for.”
11:00AM - “Today we’re introducing iPhoto for iPad. And it is amazing.”
10:59AM - This video is pretty damned impressive. Not just just for being done on an iPad, but being done on any consumer platform. Wow.
10:58AM - “For the first time you can do outlining and storyboarding, then record in 1080p, and play it back all on the same device.”
10:57AM - iMovie also updated!
10:57AM - showing some updates to Garage Band, which is available today.
10:55AM - Phil: iWork is updated
10:53AM - “This new device has more memory and higher screen resolution than an Xbox 360 or PS3.” Hmm, interesting way of looking at it.
10:51AM - Dungeons: craft the Infinity Blade. Looks a lot like Diablo.
10:49AM - Phil: “For our third and last demo: Epic games . They’ve pushed the boundaries of what anyone thought was possible on a mobile device.” Mike Capps is up.
10:45AM - Phil’s back. “It’s absolutely incredible to see that level of gaming on a device you can carry around with you. Next up: Autodesk.”
10:43AM - Namco demo time.
10:42AM - Still no name on this thing, they keep calling it “the new iPad.” Womp.
10:42AM - “As you’ll remember, when the iPhone 4 went to the Retina Display developers didn’t have to do anything to make their applications run on the Retina Display. Everything will still look great, but if developers take a little time, as with the iPhone, they can do stuff that looks amazing and incredible on the new iPad.”
10:41AM - “Back to the software — the team has world really hard to make all the software look gorgeous and take full advantage of that Retina Display. Everything’s been fully updated to take full advantage of that amazing color and resolution.”
10:40AM - “If you want one as badly as I do, you’ll be happy to know pre-orders start today.”
10:40AM - 499, 599, and 699 for 16, 32, and 64GB. 629, 729, and 829 with 4G — same prices. March 16th!
10:39AM - Comes in black and white, starts at $499.
10:39AM - “It remains amazingly thin at 9.4mm and light at 1.5 pounds.”
10:39AM - “The new iPad delivers the same 10 hours of battery life, and 4G is 9 hours.”
10:38AM - “You may be thinking, a lot of these technologies consume a fair amount of power. So how does it do on battery life? You may recall we claim 10 hours of battery life, and 9 hours on 3G.”
10:38AM - “This new iPad has the most wireless bands of any device that’s ever shipped.” You know, I believe that claim. Pretty crazy stuff.
10:37AM - Both models are 3G world-ready. “We’ve added software to make it a personal hotspot if your carrier supports the personal hotspot feature.”
10:36AM - “As you remember, when 3G started showing up there were many different bands. The same thing is happening on LTE with many bands around the world. We’ll have two versions in the US.”
10:36AM - “That’s what it’s like to use these high speed new networks.” AT&T and Verizon in the US, as we know.
10:35AM - Showing video loading — LTE is loading faster than it can be viewed, but still buffering on 3G.
10:34AM - Showing a demo video: 5 huge photos downloaded on LTE before even one downloaded on
10:33AM - “LTE for max of 72Mbps. It’s amazing, you’re going to love using it on these new high speed networks.” Crazy.
10:33AM - “Now the new iPad supports HSPA+ for up to 21Mbps, and if you haven’t heard about dual-carrier HSDPA for up to 42Mbps.”
10:32AM - 4G LTE!
10:32AM - “The new iPad supports English, French, German, and of course now, Japanese.”
10:32AM - “Of course, we have our great software keyboard. We have a new key on the bottom — just tap it, speak into your iPad, and it’ll dictate what you have to say.”
10:31AM - “It is perfect to watch these videos back on this gorgeous large Retina Display. Fourth feature: voice dictation.”
10:31AM - Built-in stabilization. Looks pretty great!
10:30AM - “Wherever you are, you’ve got a great camera built-in to record full 1080p video with.”
10:30AM - “Number three: HD video recording  now in 1080p resolution!”
10:29AM - Auto-exposure, auto-focus, auto-face detection, great edge-to-edge detail, AF-lock, “It is just a blast to use.”
10:28AM - “Second feature: an iSight camera. As you know, on the front of our iPad we have a FaceTime camera. The new iPad has a great rear iSight camera — we brought the optics system from the iPhone 4S…”
10:28AM - “This is the best mobile display that has ever shipped, and it’s a real revolution. That’s the first feature.” Big applause. Okay, you win, Apple.
10:27AM - “How’s it compare?” 4x the performance, “It’s a graphics powerhouse.”
10:27AM - “We needed even more horsepower for the new iPad and its Retina Display, so we created the A5X chip. What’s the x for? Quad-core graphics.”
10:26AM - “Now, there’s four times the pixels on the new iPad display, and we need a lot of horsepower.”
10:26AM - “You may recall that with an iPhone held at a normal distance your retina can’t discern individual pixels. When the iPad is held at a normal distance [15-inches] it’s the same result.”
10:25AM - “There are 264 pixels per inch in this display, and that’s enough to call it a Retina Display. Why is that?”
10:25AM - “Put another way, you all have an HDTV at home , 1080p — an iPad has more pixels. That’s incredible.”
10:24AM - “Text sharper than a newspaper. Photos will look incredible. Fonts look amazing, it’s a huge step forward.” 2048 x 1536 pixels!
10:24AM - “When you turn on that new iPad you’re going to see graphics, text, icons sharper than you can imagine. Everything you do is going to look stunning.”
10:23AM - “To this day no one has yet matched that display technology on any mobile device. We’re going to bring it to the 9.7 inch screen of the iPad. This presents a problem for us though… for the first time an iPad has a higher resolution than even the display behind me.”
“To this day no one has yet matched that display technology on any mobile device. We’re going to bring it to the 9.7 inch screen of the iPad. This presents a problem for us though… for the first time an iPad has a higher resolution than even the display behind me.”
"Everyone's been wondering... who will come out with a product that's more amazing than the iPad 2?"
"Everybody's been wondering, well stop wondering. We are."
"The new iPad!"
"Today we're announcing the new iPad, and it is amazing."
“Until you see it you can’t understand how amazing it is.”
“It is amazing. We’ve taken it to a whole new level, and we are redefining the category that Apple created with the original iPad.”
The new iPad!
“iPad is showing up in peoples’ lives all around the world. Now, when we set out to create the iPad, we set out to create not just a new product, but a new category.”
“We said that in order to do that, the iPad had to be the best device for doing the things you do most often, like browsing the web and checking email. This is a tall order, but when we asked iPad users, they told us this is exactly what we’d done.”
"We sold 15.4m in the last quarter alone."
"We sold more iPads in the last quarter of last year, than any PC maker sold of their PCs."
"This is a product that is less than 2 years old."
Okay, time to talk iPad...
"We think that iPad is the poster child of the post-PC world."
"The momentum behind iPad has been incredible and it has surprised virtually everyone." 15.4 million sold in the last quarter.
“The new Apple TV retains the same very low price of $99 and it’s available next week. Get your orders in starting today, and I’d encourage you to do that.”
He's looking through movies, including Senna, which hopefully we won't be watching now. Don't need to be getting misty-eyed.
It also recommends movies for you based on what you've seen. A long-press of Menu brings you back to the home, short tap to bring a pop-up menu.
We're playing "Extremely Loud & Incredibly Close", starting at the 1:04:55 mark if you'd like to join in.
“Let’s take a look at movies!” New movie UI, also has Genius.
The new interface is definitely a TV version of iOS. Icons, apps, cover flow.
Cue showing off the Photostream feature from iCloud. Fullscreen 1080p photos on your TV --up from 720p previously.
Eddy Cue, Apple SVP up on stage now, giving us a demo of the new hardware . Very app-style looking experience. Instead of the side to side style UI, it's now a big bunch of app-style icons.
Aha, new Apple TV!
Supports 1080p with a "streamlined new user interface." Still not a basic iOS interface.
Eddy Cue up giving a demo!
“In just a few months we’ve gotten to over 100 million customers on iCloud. Part of iCloud is iTunes in the cloud. Today we’re announcing that it now supports movies.”
“We’re also announcing that movies and TV shows in the iTunes store support 1080p HD. They are absolutely incredible quality.”
Part of iOS 5.1 available today, rolling out to Japan "over the next few weeks."
Now talking about the App Store. 585,000 apps currently in there!
"Great apps lead to more downloads, which leads to more great apps, which leads to more downloads."
It's a wonderful, hugely profitable cycle.
25 billion apps downloaded! 25 billionth was downloaded in China.
“Siri is your best friend, your intelligent personal assistant who gets things done just by asking. It’s a whole new way of interfacing with your phone, and our customers tell us that they love it.”
"Pretty cool isn't it?"
"Now another key to our post PC success is iOS. The world's most advanced operating system  and the easiest to use. iPhone, iPad, and iPod touch are all based on it."
"We sold 62m of those devices just last quarter."
"One of our favorite new features of iOS is Siri."
"We were so excited about the opening of this store that we prepared video."
"Towards the end of last year we opened a new store in the historic Grand Central Station. The turnout for the opening was off the charts.”
let me give you a few examples: our retail stores
our retail stores provide the best buy
"Apple has its feet firmly planted in the post-PC future."
"It plays to our strengths. It's what we love to do."
“The revolutionary device that defined a whole new category. In many ways iPad reinvented portable computing.”
“Any company would be thrilled to have just one of these devices. At Apple we’re fortunate to have all three, and the momentum has been staggering.”
76% of Apple’s revenues in these three product lines. “Apple has its feet firmly planted in the post-PC future.”
"Morning. Thank you very much for joining us. We have a great morning planned."
"I'm excited to be here. I'd like to get started by talking about the post PC revolution. And Apple is at the forefront. Leading this revolution."
"We're talking about a world where the PC is no longer the center of your digital world."
"A world where the devices you use the most need to be more personal and more portable than any PC has ever been."
"We have 3 post PC products. The iPod... the iPhone, and the iPad."
Its started. Tim Cook is on stage!
March 7, 2012. Today Apple will present new generation iPad (iPad 3, iPad HD or maybe iPad 2S). The presentation will be by Tim Cook at the Yerba Buena Center for the Arts in San Francisco, California.
We will be here live to bring you the goods as they're unwrapped. We will start at 9:45 Pacific Time.
08:00AM - Hawaii
10:00AM - Pacific
11:00AM - Mountain
12:00PM - Central
01:00PM - Eastern
06:00PM - London
07:00PM - Paris
10:00PM - Moscow
03:00AM - Tokyo (March 8th)
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