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According to Bloomberg’s report ^[2], Apple launched a new class of offerings in App Store, by allowing game development studio Big Fish Games ^[3] to offer its titles to iPad users on a subscription basis. Such offerings could be a new revenue stream for game publishers and new option for users, which was earlier available only for digital publications. Bloomberg reports:

“Big Fish Games, a Seattle-based game publisher, won approval from Apple to become the first to offer users access to dozens of titles for $6.99 a month. Until now, games have only been available one at a time, requiring users to download individual applications”.

The option will be available through a dedicated Big Fish app where subscribers can gain unlimited access to such games as “Mahjong Towers” and “Mystery Case Files” series.

Games that can be accessed through the subscription service are streamed to an iPad from Big Fish Games’ data centers and initially they will require Wi-Fi access to be played.

The standard subscription package from the game publisher will be offered for $4.99 a month, increasing to $6.99 monthly subscription early next year when more titles can be accessed through the app. Also the company will offer a free ad-supported option to play up to 30 minutes per day.