Apple Purchased Virtual Assistant App Siri

According to the US FTC, today Apple has purchased a virtual assistant application Siri. The cost of the deal is $200 million.

Scobleizer's author Robert Scoble thinks the purchase is very important to Apple:

"The value in unlocked is huge. This shows Apple is very willing to buy its way into the new mobile web and the new API-driven web. This also could be a major cornerstone in how it competes with Google."

Siri is a voice-guided application that acts as a concierge or personal assistant. It helps you to interact with your mobile device via your voice only.