According to Bloomberg, Apple has sued Amazon over the use of the name “App Store”.  Apple, in a complaint filed March 18, accused Amazon.com of trademark infringement and unfair competition and asks for a court order to prevent the company from using the “App Store” name. Amazon is planning to launch its own “Amazon Appstore” for Android devices, a marketplace to distribute and download apps. Apple claims to have contacted Amazon three times demanding that they change their name, but Amazon has yet to provide a "substantive response".

“Amazon has begun improperly using Apple's App Store mark in connection with Amazon's mobile software developer program," Apple said in the complaint. “We’ve asked Amazon not to copy the App Store name because it will confuse and mislead customers.”