iTunes users will be able to sample a minute of a song before purchasing. Currently, iTunes song samples are limited to 30 seconds.

The report said that the addition of more sample time is one of a number of expected changes to iTunes, aimed at helping users discover music. It is rumored that Apple will spend "a large part" of its 1st September  special event detailing how the new iTunes improves the user experience. But Apple is not expected to introduce a cloud-based iTunes service, which would allow users to stream music to devices such as the iPhone.