According to a report by iLounge, iTunes privacy policy has been updated to inform buyers that it will start collecting user data for iAds.

The statement reads that the company uses cookies and certain other technologies to control how many times you see a certain advertisement, to show the ads equitable to your interests and to determine how effective the ad campaigns are.

However, according to Apple, you can opt out of this service by visiting http://oo.apple.com ^[1] from your device.

If you have more than one device, you must access the link from each of them. If you opt out, you will still receive as many mobile ads as other users but the advertisements will probably be less relevant since they won’t be reflect your interests. The ads will be related to the contents of the page but they will be based on non-personal information. The opt-out is only applied to iAds and won’t affect interest-based advertisements from other networks.

The company is expected to start serving iAds on the 1^st of July.