Apple's 2010 Annual Report

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Today the Apple’s 2010 annual report was filed with the U.S. Securities and Exchange Commission. Here some interesting facts:

  • The Company had approximately 46,600 full-time employees (over 35% since last year's annual report) and 2,800 full-time temporary employees and contractors on its payroll;
  • Apple's advertising budget for fiscal 2010 was $691 million, up 38% from last year's $501 million;
  • Apple's revenues allowed the company to reduce its percentage of revenues spent on advertising from 1.37% to about 1.06%;
  • The Company expects its gross margin percentage to decrease in the first quarter of 2011;
  • Expected that in future component cost and other cost increases.

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Written by Svetlana Osipova

Thursday, October 28, 2010. 15:31

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