
Yesterday Apple reported its best quarter in the company's history. That what numbers tell and Apple's CEO Steve Jobs said at the beginning of a conference call:
“We had a phenomenal holiday quarter with record Mac, iPhone and iPad sales. We are firing on all cylinders and we’ve got some exciting things in the pipeline for this year including iPhone 4 on Verizon which customers can’t wait to get their hands on.”
The company revealed many details about its current financial condition, so we created a list of the most interesting facts. Here is it:
General financial information on the Q1 2011:
- $26.74 billion in revenue (in comparison to $15.68 million in the year-ago quarter);
- $6 billion net quarterly profit (in comparison to $3.38 billion in the year-ago quarter);
- Record 16.24 million iPhones (86% unit increase over the year-ago quarter), 19.45 million iPods (7% unit decline), 7.33 million iPads (wasn't available a year ago) and 4.13 million Macs (23% unit increase) had been sold in the three-month span including the holiday buying season.
Apple's regional business
- International sales made 62% of the company's revenue in the Q1 of fiscal 2011;
- Apple's business in both Americas made $9.2 billion of Apple's revenue;
- $13.74 billion came from Asia Pacific, Japan and Europe;
- $3.8 billion came from retail;
- Europe became the second-largest region after the U.S., as it made $7.3 billion in revenue.
- Apple has chosen China as its top priority, and results are called as "absolutely staggering", as the revenue increased by 4 times in comparison to the year-ago quarter.
- Korea and Japan are also doing well, revenue was up 83% in comparison to the year-ago quarter.
Macs
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- 4.13 million Macs were sold in the first quarter of 2011;
- 2.9 million of Macs were portables, which made $3.7 billion revenue for the company;
- Apple sold 1.2 million desktop Macs and earned another $1.7 billion on that;
- Tim Cook thinks there is also a halo effect, which causes some people who've heard about iPad to buy Macs. He is also glad MacBook Airs became so popular in less than 90 days after its start.
[3]
iPhones
- Apple sold 16.24 million iPhones during the Q1 of 2011, which made $10.5 billion of revenue for the company;
- In the December quarter iPhone sales increased by 86%;
- 88 of 100 companies listed in the Fortune already deploy iPhone;
- The device's average selling price was $625;
- The demand for Verizon iPhone 4 is bigger than Apple can now offer, said Tim Cook, but the company works "around the clock to build more";
- Tim Cook also said average selling price for iPhone will not be decreased because of the CDMA iPhone launch;
- By signing a non-exclusive multi-year deal with AT&T in the U.S. Apple has no more countries where iPhone is available only with one carrier;
- Apple has already sold 160 million iOS devices.
[4]
iPads
- Apple sold 7.3 million iPads during the Q1 of 2011, which made $4.6 billion of revenue for the company;
- Demand for an iPad is strong for education, enterprise and ordinary customers;
- More than 80 companies from the Fortune 100 list are piloting or deploying iPad already;
- The device's average selling price was $600;
- By the end of the quarter iPad was available in 46 countries;
- In the next few weeks it will appear in 15 more countries;
- Supply increased by about 525,000 units by the end of the quarter.
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iPods
- Apple sold 19.4 million iPods during the Q1 of 2011, which made $3.4 billion of revenue for the company;
- The iTunes business gave Apple more than $1.1 billion in revenue;
- iPod touch sales grew 27% year over year;
- More than 50% of iPods sold are iPods touch.
Retail business
- Apple earned $3.5 billion due to retail business, which is 95% increase over the year-ago quarter;
- Every second Mac was sold to a customer who never owned Mac before;
- People buy Macs most of all in China;
- Retailers sold 851,000 Macs in the Q1 of 2011, which is 24% more than in a year-ago quarter;
- Approximately 321 stores were working in the December quarter, and 6 more were opened;
- 87 working stores are situated outside the U.S;
- Average revenue per store is about $12 million.
Next fiscal quarter
- Apple expects the next quarter revenue will be $22 billion, and EPS will be about $4.90;
- Gross margins are expected to be ~38.5%;
- Taxes will increase by 25.5%;
- iPod and Mac sales will decrease after a holiday season. iPhone sales over year will increase "significantly";
- Apple's representatives appeared to be unsure about further iPad sales as it is a new market.