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A closer look at the Apple iPad ad

Posted By admin On March 10, 2010 @ 7:13 pm In All,Hardware,rumors,Software | Comments Disabled

ipad-ad [1]

During the iPad presentation, Apple CEO Steve Jobs noted that it would offer a better experience than a smartphone and a notebook computer in the following areas:

  • Browsing
  • Email
  • Photos
  • Videos
  • Music
  • Games
  • eBooks

Apple recently aired iPad ad during the Oscars [2], which perfectly reflects this. Tuaw analyzed the video based on the on-air time dedicated to a particular function. It showed that a particular focus was on media consumption appeal and differentiation.

About 80% of all 720 frames (30 seconds * 24 fps) of the iPad's ad showed an app being used. And within this time, the photo app was shown the most (26%), the mail app came in second (22%). iBook app used 20% of time to position the iPad as a perfect eBook reader.


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URL to article: https://iphoneroot.com/closer-look-at-ipad-ad/

URLs in this post:

[1] Image: https://iphoneroot.com/wp-content/uploads/2010/03/ipad-ad.jpg

[2] aired iPad ad during the Oscars: https://iphoneroot.com/first-ipad-ad-during-the-oscars/

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