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Cydia is the well-known alternative App Store for jailbroken devices, now installed on 10-15 million iOS devices accounting for roughly 9% of the total iOS userbase worldwide, according to the latest numbers shared by Cydia’s creator and main developer, Jay Freeman aka Saurik.  1.5 million users log in Cydia on a daily basis. So it’s not surprise that such large companies like Toyota have seen  the potentialities of the Cydia and now wish to promote their brand and products via Cydia or invest into an advertising campaign.  They’re simply looking for new ways of promoting their products, for example, Scion, Toyota affiliate, already created the theme for jailbroken devices in order to advertise their new 2011 tC vehicle.