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Although Apple blocked the producer of a lifelike action figure of Apple CEO Steve Jobs from selling it, one of the figures was sold for $2,500 on eBay. In November the producer quickly sold out the initial run of 300 limited edition figures. Some days later Apple sent a cease-and-desist email to the website, citing California Civil Code Section 3344, "which prohibits the use of any person’s name, photograph or likeness in a product without that person’s prior consent." Now we see that one of the figures was listed for sale for a starting price of $1,000, but eventually sold for the $2,500.