Eddy Cue Tried To Persuade Steve Jobs That 7-Inch iPad Should Be Released
Posted By maxim On August 4, 2012 @ 1:44 pm In All,Other | No Comments
[1]
On an earnings call conference in October 2010, Steve Jobs [2] addressed the Android-based competitors of iPad that were appearing on the market, noting that screens of the majority of these tablets were 45% as large as the 9.7-inch iPad display and that iPad has the minimum necessary display for acceptable user experience.
Since that time many rumors [3] of an “iPad mini [4]” have been circulated and now they seem to gain traction with more reliable sources pointing to a release later this year. Wired’s Christina Bonnington said [5] that testimony of iOS software [6] head Scott Forstall given in the Apple vs. Samsung case has revealed that Apple’s content chief Eddy Cue was advocating for a 7-inch iPad in January 2011.
CNET an email that Cue sent to other [8] Apple’s senior executives. In the email Cue wrote:
“Having used a Samsung Galaxy, I tend to agree with many of the comments below (except moving off the iPad). I believe there will be a 7" market and we should do one. I expressed this to Steve several times since Thanksgiving and he seemed very receptive the last time. I found email, books, facebook and video very compelling on a 7". Web browsing is definitely the weakest point, but still usable”.
Earlier this week iMore claimed [9] that Apple is going to introduce the iPad mini and its next iPhone at media event on September 12.
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URL to article: http://iphoneroot.com/eddy-cue-tried-to-persuade-steve-jobs-that-7-inch-ipad-should-be-released/
URLs in this post:
[1] Image: http://iphoneroot.com/wp-content/uploads/2012/08/ipad-mini-1.jpg
[2] Steve Jobs: http://iphoneroot.com/tag/steve-jobs/
[3] rumors: http://iphoneroot.com/category/rumors/
[4] iPad mini: http://iphoneroot.com/tag/ipad-mini/
[5] said: http://iphoneroot.com/wp-admin/On%20an%20earnings%20call%20conference%20in%20October%202010,%20Steve%20Jobs%20addressed%20the%20Android-based%20competitors%20of%20iPad%20that%20were%20appearing%20then%20on%20the%20market,%20noting%20that%20screens%20of%20the%20majority%20of%20these%20tablets%20were%2045%%20as%20large%20as%20the%209.7-inch%20display%20on%20the%20iPad%20and%20that%20iPad%20has%20the%20minimum%20necessary%20display%20for%20acceptable%20user%20experience.%20%20Since%20that%20time%20many%20rumors%20of%20an%20%E2%80%9CiPad%20mini%E2%80%9D%20have%20been%20circulated%20and%20now%20they%20seem%20to%20gain%20traction%20with%20more%20reliable%20sources%20pointing%20to%20a%20release%20later%20this%20year.%20Wired%E2%80%99s%20Christina%20Bonnington%20said%20that%20testimony%20of%20iOS%20software%20head%20Scott%20Forstall%20given%20in%20the%20Apple%20vs.%20Samsung%20case%20has%20revealed%20that%20Apple%E2%80%99s%20content%20chief%20Eddy%20Cue%20was%20advocating%20for%20a%207-inch%20iPad%20in%20January%202011.%20In%20an%20email%20sent%20by%20Cue%20to%20other%20Apple%E2%80%99s%20senior%20executives%20he%20wrote:%20%E2%80%9CHaving%20used%20a%20Samsung%20Galaxy,%20I%20tend%20to%20agree%20with%20many%20of%20the%20comments%20below%20%28except%20moving%20off%20the%20iPad%29.%20I%20believe%20there%20will%20be%20a%207%22%20market%20and%20we%20should%20do%20one.%20I%20expressed%20this%20to%20Steve%20several%20times%20since%20Thanksgiving%20and%20he%20seemed%20very%20receptive%20the%20last%20time.%20I%20found%20email,%20books,%20facebook%20and%20video%20very%20compelling%20on%20a%207%22.%20Web%20browsing%20is%20definitely%20the%20weakest%20point,%20but%20still%20usable%E2%80%9D.%20Earlier%20this%20week%20iMore%20claimed%20that%20Apple%20is%20going%20to%20introduce%20the%20iPad%20mini%20and%20its%20next%20iPhone%20at%20media%20event%20on%20September%2012.
[6] software: http://iphoneroot.com/category/software/
[7] posted: http://news.cnet.com/8301-13579_3-57486733-37/heres-apples-e-mail-thread-about-a-7-inch-ipad/
[8] other: http://iphoneroot.com/category/other/
[9] claimed: http://iphoneroot.com/ipad-mini-to-be-announced-on-september-12th-with-iphone-5-release-september-21st/
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