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Ferrari In Talks With Apple To Broaden Their Partnership

Posted By maxim On March 6, 2013 @ 1:54 am In All,Other | Comments Disabled

As Ferrari unveils its new 963 horse power “LaFerrari” hybrid car, Ferrari CEO Luca Cordero Di Montezemolo said Apple and Ferrari are in talks to broaden their partnership in the sphere of in-car entertainment. According to ^[1] Bloomberg, Luca Cordero Di Montezemolo said that Ferrarri would be “more precise” about their partnership with Apple over the next few months.

Ferrari also said ^[2] that its four seater FF coupe “LaFerrari” is equipped with iPad minis:

“The FF is also now seamlessly integrated with Apple technologies, thanks to direct access to the infotainment system via SIRI voice commands and the adoption of two iPad Minis as the entertainment system of choice for the rear seat passengers”.

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[1] According to: http://www.bloomberg.com/news/2013-03-05/ferrari-puts-i-pad-in-supercars-as-it-widens-apple-deal.html

[2] said: http://www.prnewswire.com/news-releases/the-laferrari-unveiled-at-geneva-195229671.html

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