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Last week Alexander Vaughn from the AppAdvice.com resource had a chance to take a first look at the iBookStore. As you see from the screenshot above, late rumors about higher e-book prices for iPad are confirmed to be false. Moreover, 27 of the 32 books presented in the NYT's Bestseller section cost $9,99 which is exactly the same price as for Amazon Kindle versions.

To expand their market share Amazon chose a strategy of selling the most popular and newly released books at a loss. Now it seems that such a serious concession won't take a proper effect.

iBookStore is a platform for selling iPad e-Books. The working scheme is the same as for iPhone developers - publishers are free to set the prices they want, but Apple keeps 30% of it.