^[1]

Piper Jaffray, analyst Gene Munster, believes iPad Mini ^[2] will cost $299 and Apple could sell somewhere between 4-6 million iPad minis this year.

• The iPad Mini will force Android tablets to compete on software ^[3]. Apple has a big advantage here thanks to the iPhone operating system ^[4].
• The iPad Mini will probably cost $299. The iPad 2 costs $399, while the iPod Touch ^[5] costs $199, so the new tablet will probably fall somewhere between.
• The iPad Mini could decimate Android tablet sales. It could take 30 percent of total Android tablet sales in the December quarter.

"We had previously expected a smaller iPad in March 2013, but believe the Street generally expected the device this year. We now believe AAPL could sell 4-6 million of the smaller devices in the December quarter, which would be about 20% of total iPad sales in the quarter. Strategically, we believe the launch of a smaller screen, cheaper iPad eliminates the two biggest unique features for Android tablet makers: size and price. Longer term, we remain confident that Apple will maintain a majority, and potentially increasing, share in the tablet space. We reiterate our Overweight rating."

Both the WSJ and Bloomberg have confirmed rumors ^[6] that Apple plans to release an iPad mini this year.

1 Comment To "iPad Mini will probably cost $299"

#1 Comment By Serg On July 12, 2012 @ 7:52 am