iPhone and iPad Win “Display of the Year” Awards


Apple’s iPhone 4 and iPad have been awarded the Display of the Year prizes by the The Society for Information Display. Apple devices were mainly awarded for the usage of In-Plane Switching (IPS) technology, which provides greater viewing angles and brightness quality than other displays found on phones and tablets. The iPhone 4′s Retina Display, packing four times the pixels in the same old iPhone screen, was also mentioned for setting a new benchmark in mobile display solutions, as well as new standards in power consumption and image quality.


Utilizing Mobile IPS (in-plane switching) technology, the iPhone 4 Retina display achieves a viewing angle superior to conventional mobile LCDs, providing an enhanced viewing experience for the end user in virtually any application. The display features a host of technical advancements: customized LTPS TFT backplane with organic passivation and optimized pixel design; user-customizable, auto-adjustable brightness using ambient light sensing; advanced IPS compensation polarizer technology for high contrast (800:1) and color consistency regardless of viewing direction; 8-bit color depth; an ultra-thin, tiny-footprint driver IC; and patent-pending mechanical integration.


The iPad display provides a superior viewing experience with a minimized gamma shift over viewing angles, enabling designers to create innovative apps that further enhance the viewing experience. The iPad’s fully customized design leverages the existing amorphous silicon thin-film transistor (a-Si TFT) infrastructure in an innovative, ultra-thin product with the unique LCD and an innovative power-management system that achieves maximum power efficiency – 10 hours of battery life for WiFi web surfing and 9 hours for 3G web surfing.

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