Alexx Henry Photography recently produced something what they call "motion magazine cover" for Viv Magazine. It is a new type of content that will be delivered to iPad. Its creators Alexx Henry and his partner Andrew Gant said that they tried to "put motion into print" in a way never seen before.

"As photographers, we can build off the foundations that work really well in print, because in the end, we aren't making moving pictures... We're creating pictures that move."

The video behind the scenes is under the cut.