One-Third of U.S. High School Students Now Own an iPhone
Piper Jaffray’ latest semi-annual survey of 5,600 U.S. high school students show that 34% of surveyed students now own an iPhone, and 40% of surveyed students indicated that they intend to purchase an iPhone within the next six months.
In our most recent survey the percentage of teens that own an iPhone came in at 34%, up from 23% in the Fall and 17% last Spring. We believe the meaningful uptick in iPhone ownership among teens may be driven by the cheaper $49 iPhone 3GS (in some cases free). Interest in purchasing an iPhone in the next 6 months rose to 40% (another all-time high vs. our previous surveys). Purchase intent was at 38% in our last survey in the Fall.
As for tablets, an identical 34% of students own some sort of tablet device, with 70% of those indicating that they have an iPad. 53% of those iPad owners also own an iPhone. 80% of surveyed students plan to purchase an iPad within the next six months.
In our Spring 2012 survey, 34% of students owned a tablet computer (same percentage as iPhones), up from 29% in Fall 2011 and 22% last Spring. Of those tablet owners, 70% owned iPads, 19% owned Android tablets, and 11% owned Kindle Fires. 53% of iPad owners also owned an iPhone, demonstrating the halo effect of entry devices like the iPhone.
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