Over 10% Of Mobile Phone Users In U.S. Own An iPhone
Today comScore published the results of its latest research of mobile phone usage in the U.S., noting that Apple has surpassed 10% share of mobile phone market in U.S. As before, Apple again outstripped all of the largest phone manufacturers in growth over the third quarter, increasing its share by 1.3% to reach 10.2% of the mobile phone market in U.S.
On the smartphone market, Apple’s iOS accounted for 27.4% of its share, up 0.8% since the second quarter, but following Android with 44.8% share and 4.6% growth.
comScore tracks current user base rather than sales of new handsets and compared to other studies, this is more reflective of real mobile phone usage, but slower to react to shifting trends on the market. It should be noted that comScore's data covers the third quarter and doesn’t include any growth from the iPhone 4S release in mid-October.