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iPhone 5 that was intentionally scratched

According the report ^[2] from 9to5Mac, one of its readers emailed Apple’s chief of marketing Phil Schiller, regarding scratching of the new iPhone. Scratches on the iPhone’s body are most visible on the black models because they reveal the silver color of the aluminum underneath the anodized slate color. Schiller said that scratching is “normal” when the device is in use.

Q: I love my Black & Slate iPhone 5, but I've been seeing some scuffs, scratches and marks throughout the band around the phone along with many others. What should we all do? Any plans to fix this?

Schiller: Any aluminum product may scratch or chip with use, exposing its natural silver color. That is normal.

Not only are users facing scratching issue on their iPhone 5 with normal use, but many complaints have surfaced relating to units being scratched or scuffed right out of the box before the smartphone had even been handled.