Steve Jobs is responsible for the canceling of a $10 million iAd deal

Apple’s CEO was personally responsible for the recent canceling of a $10 million iAd campaign. Steve Jobs wasn’t satisfied with the direction Adidas was taking with its advertising concept. After third rejection of the campaign concept, Adidas pulled out of $10 million iAd deal.

The reason behind the cancellation was Steve Jobs being a “control freak”. Apple, unlike other mobile advertising providers, controls the entire advertising process with its iAd program. While Apple has insisted this has more to do with the quality of the end product, it has definitely caused some problems for advertisers.