Business Insider conducted an extensive survey having asked more than 850 people questions that surround the iPad and how it is used. Their survey revealed that for about 70% of respondents, there was only 1 iPad in their household and only about 23% has 2 in the one household – less than 7% had 3 or more iPads in their household. Nearly 40% had downloaded between 20 and 50 apps, whilst 30% had downloaded more than 50 apps – with few paying for more than 20 of those apps and only 6% paying for none. Below are some of the other more interesting results:

• 87.4% did not even consider an Android tablet before buying an iPad and 90% would not consider a BlackBerry PlayBook or HP TouchPad;
• The number of people with WiFi-only or the 3G iPad is fairly evenly split (52% to 48%);
• Only 49% subscribe to a monthly 3G data plan (of those who have a 3G iPad);
• 40% use the iPad as their primary computer;
• The most cited reasons for use of the iPad are; web browsing (35%), using social or communication apps (22%), watching video (12%), playing games (12%) and using all other apps (20%);
• For consuming news, 38% would use the iPad’s web browser, 34% would use a news site’s app and 28% would use an aggregator like Reeder or Flipboard;
• 72% read e-books on the iPad, mostly on iBooks but Kindle is a close second.