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News tagged ‘advertising’
German Court Struck Down Provisions In Apple’s Privacy Policy
Bloomberg, a German court has told Apple to change its privacy policy governing the use of customer data after ruling that 8 provisions in the policy go against German consumer protection laws.
The lawsuit has been filed by consumer group Verbraucherzentrale Bundesverband, which raises concerns over Apple requesting 'global consent' for use of customer’s data.
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Google and Apple Losing Mobile Advertising Market to Publishers
Today research firm IDC a new report on the mobile advertising market, saying that ad networks such as those from Apple and Google are losing momentum to publishers. IDC notes:
Funny or Die released 'iSteve' teaser trailer
Last month, comedy site Funny or Die announced the future release of the 60-75 minute film iSteve, which is scheduled on April 15. It is based on events in the life of Steve Jobs. The movie stars Justin Long, who gained notoriety among fans of Apple for playing the role of "Mac" in the popular "get a Mac" advertising campaign, in the role of Jobs.
Nuance Releases ‘Voice Ads’ Platform To Bring Siri-like Functionality To Mobile Ads
Today Nuance a new mobile advertising platform called ‘Voice Ads’ to bring its Siri-like functionality into mobile advertising. The general concept of the new platform, which is available as an SDK for advertising companies, is to let users engage in a two-way, interactive conversation with a mobile ad and ask questions about the advertised product in a Siri-like manner.
Samsung is to open its stores in Best Buy
Apple has long been a partner of Best Buy at special departments "Apple Shop" in many retail stores of electronics, but a new report from Geek.com indicates that Apple shops will soon joined by similar Samsung stores, along with the upcoming Galaxy S4 that serves as an incentive for the first phase of shops rollouts.
Apple launches 'Why you love an iPad' campaign
Apple launched a new advertising campaign for the iPad on its website, highlighting a number of reasons why people love their iPad. This move is similar to the campaign for the iPhone that appeared a couple of weeks ago.
In 2012 Samsung Outpaced Apple In Advertising Spending
The Wall Street Journal a new report outlining Samsung’s aggressive advertising in 2012 based on the latest data from research company Kantar Media. The report notes that Samsung significantly increased its phone ad spending from $78M in 2011 to $401M in 2012, 20 percent higher than $333M spend by Apple.
Digital Music Services Drive Growth In Recorded Music Sales
According to a from International Federation of the Phonographic Industry (IFPI), in 2012 the music market revenues saw the first growth since 1999, increasing by 0,3 percent to $16.5 billion.
Ken Segall Suggests Samsung Outperforms Apple In Advertising Sphere
Ken Segall , author of Insanely Simple and creative director behind the Think Different advertising campaign has suggested that Apple is losing its position in marketing domain, while Samsung is taking full advantage.
FTC Recommends Mobile Platforms And App Devs Improve Privacy Disclosures
The Federal Trade Commission today a report, where it recommends how key players in the mobile ecosystem can better inform their consumers about how their personal data is being used. In its report, the FTC named several companies, including Apple, Microsoft, Amazon, Google and BlackBerry as well as advertising networks, app developers, app developer trade associations and analytics companies.
Apple has released new iOS 6.1 with expanded LTE connectivity
After iOS 6.1 Beta 5 for developer’s release, Apple has just added iOS 6.1 for public. This update includes support for new LTE connectivity and purchasing Siri -based tickets to the cinema through Fandango, much as individual downloads of songs in iTunes Match and a new button ' reset ' to track advertising.
"This update contains improvements and bug fixes, including:
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The first video clip JOBS with Ashton Kutcher in the role of Steve Jobs
According to news reporting that film JOBS, in which Ashton Kutcher appears as Steve Jobs, will open in theaters on April 19. ETonline.com has released the first video clip from the movie. A brief clip illustrates Kutcher as Jobs, who talks to Josh Gad as Steve Wozniak.
Amazon And Apple Ordered To Enter Settlement Talks On ‘App Store’ Trademark
This month, a court Apple's false advertising lawsuit against Amazon in the legal dispute over the "App Store" trademark.
Apple and Amazon have been battling over the trademark for about two years, with Apple claiming the use of the "Appstore" name by Amazon to describe its online store for Android apps causes confusion amongst consumers and infringes upon App Store name.
Bose Lightning-compatible SoundDock III is available this month for $250.
After the advertisementsof that JBL and Philips releases new Lightning-compatible music station for Apple's devices, Bose began advertising the company's digital music system SoundDock lll, designed for devices equipped with Lightning jack. Shipping of $ 249.95 value SoundDock III is within 7-10 business days, increasing the delivery time for those customers who preordered a device during the weekend.
