News tagged ‘advertising’
Apple is still a leader in the sphere of mobile marketing and advertising. As noted by the experts, ad impressions recorded from Apple’s iPhone, iPad and iPod touch doubled in the 3rd quarter of 2013 those from all Android devices. Take a look at the chart below.
A large number of Apple’s Retail Stores around the world will be closed a few hours earlier next weekend - on November 17th and November 18th.
According to the latest Canaccord report, Apple’s iPhone 5s is the top smartphone sold at all U.S. carriers. The plastic iPhone 5c comes in the second or third place, depending on a particular carrier.
The share of Android is diminishing, as Samsung’s Galaxy S smartphones are delivering hardly any impressions.
Ad firm Velti studied the mobile advertising market of Apple and Android, comparing figures of May 2013 to findings from 2012. The share ofCupertinocompany grew by 5%, from 59% to 64%. Whereas Android decreased its presence on the market by 5% to 36%, despite its domination of smartphone shipments. The figures of dynamics are the same, but Android loss cannot be referred to by Apple’s increase in share.
The lawsuit has been filed by consumer group Verbraucherzentrale Bundesverband, which raises concerns over Apple requesting 'global consent' for use of customer’s data.
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Last month, comedy site Funny or Die announced the future release of the 60-75 minute film iSteve, which is scheduled on April 15. It is based on events in the life of Steve Jobs. The movie stars Justin Long, who gained notoriety among fans of Apple for playing the role of "Mac" in the popular "get a Mac" advertising campaign, in the role of Jobs.
Apple has long been a partner of Best Buy at special departments "Apple Shop" in many retail stores of electronics, but a new report from Geek.com indicates that Apple shops will soon joined by similar Samsung stores, along with the upcoming Galaxy S4 that serves as an incentive for the first phase of shops rollouts.
Apple launched a new advertising campaign for the iPad on its website, highlighting a number of reasons why people love their iPad. This move is similar to the campaign for the iPhone that appeared a couple of weeks ago.
The Wall Street Journal
Ken Segall , author of Insanely Simple and creative director behind the Think Different advertising campaign has suggested that Apple is losing its position in marketing domain, while Samsung is taking full advantage.
The Federal Trade Commission today
After iOS 6.1 Beta 5 for developer’s release, Apple has just added iOS 6.1 for public. This update includes support for new LTE connectivity and purchasing Siri -based tickets to the cinema through Fandango, much as individual downloads of songs in iTunes Match and a new button ' reset ' to track advertising.
"This update contains improvements and bug fixes, including: