Apple and its  iAds mobile advertising service are the target of a new lawsuit from a company that owns a patent related to location-based ads. Apple was named in the lawsuit from StreetSpace, along with Quattro Wireless, which is now being phased out in favor of iAds. Other defendants include Google, AdMob, Nokia, Navteq, Millenial Media and Jumptap.

StreetSpace is the creator of a remote Internet terminal the Web Station. Users can walk up to one of these terminals to access the Internet, and are delivered targeted advertisements in the process. The suit alleges that iAds service, launched on July 1, is in violation of StreetSpace patent because it delivers personalized advertisements based on a user’s location, profile and usage history.

Related to that invention is U.S. Patent No. 6,847,969, which StreetSpace has alleged Apple is in violation of. Named “Method and System for Providing Personalized Online Services and Advertisements in Public Spaces,” it was granted on Jan. 25, 2005.

According to the first-hand information in China, China Unicom is currently advertising services for jailbreaking when you buy the iPhone 4. Quite intriguing, right? Thanks to online services such as Jailbreakme.com, jailbreaking has become much easier and it seems that the Chinese carrier of cell phones can realize this service, turning it into a great marketing scheme.

According M.I.C. Gadget, the advertisement is as follows: “Support Service: Free SIM-trimming, jailbreaking, installing more than ten hot applications.”

However, with jailbreaking, China Unicom also offers free cases for your iPhone 4 with purchase, so buyers will not have to use the Apple’s case program.

NearFieldCommunications World reports that Apple has recently hired Benjamin Vigier as its new product manager for mobile commerce. Vigier is described as an expert in near field communications (NFC) having been in the field since 2004. Apple also has published a number of patent applications related to NFC technology. That means, that Apple’s mobile devises can be used as an electronic wallet and payment system.

Near Field Communications is short range wireless communication technology (~4 inches) that is used in mobile phones for a variety of applications including mobile ticketing, mobile payments, interactive advertising and more. The same site had previously reported that Apple has had prototype devices already outfitted with the required radio-frequency identification (RFID) chips.

Vigier joined Apple in July 2010. And now he is a product manager for mobile commerce.

First Apple’s iAd was Nissan Leaf ad. Users who viewed Nissan’s Leaf electric car iAd spent 90 seconds with the interactive advertisement — ten times longer than customers will spend with a traditional ad. Moreover, people are five times more likely to click on interactive advertisement than they are a traditional online display ad. One more proof of iAd success was made by Unilever, maker of Dove shower products, said its initial advertisement proved to be successful, with 20 percent of viewers checking the ad multiple times, and a percentage in the double digits seeking further information about the product. iAds are also popular among iPhone users,  because they don’t have to leave their app and launch a browser to view them.

iAd success helps Apple to take up more than half of the mobile advertising market in 2010. And developers, too, have found success with the new iAd platform: Apple providing them a 60 percent cut of the advertising revenue.

Online advertising network Chitika published some statistics of what version of iOS is installed on users’ iPhones. The results are quite interesting and predictable. The latest iPhone mobile operating system, iOS 4, is already accounting for one-half of all iPhone web traffic. These numbers are based on a statistically useful nine million iPhone page impressions.

Looking more deeply, iOS 4.0 – the version released on June 21st – has 44.5%. The latest version iOS 4.0.1 clocks in at only 5% of the market. This is understandable, since it was released less than a week ago:

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Today Advertising Age reported that Virgin plans to release its new magazine called “Maverick”. It will be targeted on the international audience with covering such areas as travel, technology and entrepreneurism. But its main idea is that it will be fully digital, with no print version available anywhere. First of all the app for iPad will be developed, then the content will be brought to iPhone and Android. By making “Maverick” digital only Virgin hopes to substantially reduce costs.
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As expected iAds have arrived July 1. This advertisement for the Nissan Leaf is the first to make an appearance.

The initial launch of iAd rich media ads, featuring advertising from some of the world’s leading brands, will begin July 1. At launch, we’ll roll out in North America and ramp up the number of ads served in the weeks and months ahead. For developers outside of North America, iAd will be rolled out in a few months.

Take a look:

iSuppli, a market research company, has figured out that a single iPhone 4 16GB cost $187.51 to produce.

The most expensive part of the device is the “retina display”, with its price standing at $28.50. According to iSuppli, it may have been produced by LG Display. The iPhone 4’s A4 processor cost about $10.75 and was made by Samsung Electronics.

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According to Apple’s statement, the company has now sold 1.7 million iPhone 4s starting from Saturday, June 26 – the day of the official launch of the device.

Steve Jobs says,

This is the most successful product launch in Apple’s history. Even so, we apologize to those customers who were turned away because we did not have enough supply.

Come to think of it, it’s almost crazy: 1.7 million with not enough stock to satisfy those who turned up without any reservation, with ordering problems, a rather sluggish advertising campaign and a launch limited to just a couple of countries worldwide.

The iPhone 4 is indeed a something of a miracle.

According to Mobile Mix Survey, conducted in May by advertising agency Millennial Media, 56% of all developers in the USA write software for Apple’s mobile platform iOS. This is almost as twice as more than Google’s Android developers. 5% goes to Nokia’s Symbian and 4% of devs work on software for RIM’s BlackBerry OS.

But there are more surprising facts unveiled in the survey.
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As you remember, tomorrow is the day when the WWDC officially starts, but some guy named Adam Jackson made photos of inner banners at Moscone Center in San Francisco (where the conference is held).

As you can see from the photos, the main banner features the slogan “The center of the app universe”. Other banners are focused on iPhone OS and its new features. One of them reveals applications Evernote, Bento and Air Sharing gathered in one folder named “Productivity” and the slogan “Drag. Drop. Organize”.

Other banners emphasize the popularity of Apple’s App Store. “4 Billion Apps Downloaded”, «200,000 Apps on the App Store» – these are the slogans found on the photos.

The last banner has the word “appvertise”, which means it is focused on iAds, new advertising technique in iPhone OS 4.
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This week Apple revealed new patent application that describes its new superior advertisement technique. The document entitled “System and method for providing contextual l advertisements according to a dynamic pricing scheme.”

Its main idea is that the effectiveness of the modern mobile advertisements can be improved with using unique pricing scheme (when advertiser pays variable price that based “on the likelihood of influencing user behaviour”) and special marketing factors that can determine the effectiveness of the ad.

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An open letter published by Adobe co-founders John Warnock and Chuck Geschke reveals their true position to Apple. They say Apple wants to “undermine the next chapter of the web”. They also believe that the consumers must have a free access to the content regardless to their computers, browsers or any other stuff.

“No company – no matter how big or how creative – should dictate what you can create.”

In answer to Jobs’ saying that Flash is a closed system Adobe co-founders informed that specifications for Flash are published and available for free so anyone can make their own Flash player. What Apple does is creating walls for their applications and content, thus creating a threat to a future of free Internet, which actually cannot be controlled by anyone. The letter ends with these words:

“What we don’t love is anybody taking away your freedom to choose what you create, how you create it, and what you experience on the web.”

It is interesting to notice that Adobe also started new advertising campaign on popular tech news sites and in newspapers. Their ads list technologies they “love”. One of them even contains the tongue-in-cheek inscription “We [heart] Apple”.

According to TechCrunch, Wireless Quattro had recently contacted iPhone app developers to introduce their new “Verification of iTunes Purchase” program. The company is an Apple subsidiary,and it currently develops forthcoming iAd program.

ViP helps developers to promote their apps in App Store via ads which appearing in iPhone apps. With this feature they can track download conversion rates in real-time. Such information is proprietary to Apple, so Quattro promotes the product and its “exclusive integration with the App Store”, because such a feature is unavailable to other ad networks, and such information mentioned in the e-mail:

“Verification of iTunes Purchase uses no SDK or server-side integration — this cannot be duplicated by any of our competitors”.

Other advertisement companies such as Google’s AdMob can only estimate conversion rates, but such data cannot be as precise and detailed as Quattro’s one. For enabling conversion tracking every developer that uses AdMob must integrate the company’s advertising API into his code.

New provisions of iPhone SDK also reveal that now iPhone app developer is prohibited from sending users’ private data (and even location) to third parties. That means that mobile ad networks will have no ability to target users with its location-based or customized in any other way ads.

So this Quattro’s ViP program in addition to Apple’s deep integration between iPhone OS, App Store and its ad network reveals that company is aimed to have the maximum control over access of competitors, who desire to benefit from Apple’s business.

Recently Сhitika estimated the number of iPads sold by making a study based on its own online advertising network. The report reveals than Apple has sold more than 1 million of their tablets. The exact number is being refreshed every second so you can check it out here. And this is a current scale of iPad’s popularity in some U.S. cities:

• California – 19,12%
• New York – 8,3%
• Texas – 8%
• Florida – 5,88%
• Illinois – 3,84%
• Wyoming – 0,03%

The report also has information than an average iPad has approximately 2,33 different IP addresses. Necessary data was received by tracking browser cookies.

Earlier Apple has also revealed that at the end of the first week there were sold more 500,000 iPads. The company claims it’s very surprised with a level of initial demand.