News tagged ‘advertising’

CNET reports that iOS U.S. market share dropped by 12 percent in the first quarter, which enable Google’s Android to take almost two-thirds of the market.

According to market research company NPD Group, Android was able to capture 61 percent of the U.S. market, which is a considerable gain from the 49 percent registered in last year’s fourth quarter.

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According to The Sydney Morning Herald, Australian regulators are taking legal actions to address Apple’s “misleading” advertisements regarding the iPad 3. Australian Competition and Consumer Commission (ACCC) announced that in this case it will pursue fines, injunctions and compensation to users who were misled. The issue was caused by Apple’s use of "4G" in its advertising campaign for the cellular-capable models of the iPad 3, while compatibility with 4G LTE is only offered in Canada and U.S. due to different frequency bands used for LTE networks in different countries.

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Apple has been heavily advertising Siri, voice recognition service in iPhone 4S. And, for good reasons, the feature appears to be very popular amongst iPhone 4S users. According to a new study performed by consulting group Parks Associates, 87% of iPhone 4S owners use at least one feature in Siri each month. However, they are not using all features that Siri has to offer.

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TechCrunch on Saturday reported that Apple has reportedly started rejecting apps which access UDIDs (A unique device identifier, is basically a serial number that a mobile network uses to identify mobile devices like the iPhone and iPad.)

In August 2011, Apple warned software makers that the company would be killing off UDID access with iOS 5, suggesting that developers begin work on app-specific tracking mechanisms. Removing the feature effectively ends OS-wide user tracking and forces developers to create their own proprietary opt-in identification systems.

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According to Bloomberg, Federal Trade Commission’s antitrust investigators subpoenaed Apple requesting details on the company’s agreement with Google, according to which Google has become the default search engines on iOS devices. Reportedly, last year Google has paid Apple $1 billion in the iOS search agreement, and the subpoena is part of an antitrust investigation that is currently conducted over Google’s business practices.

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According to the Wall Street Journal, Apple was sued by an iPhone 4S customer who alleges that the company promoted its personal assistant service Siri using "misleading and deceptive" advertisements. The plaintiff Frank Fazio claims that depictions of Siri in Apple’s ads suggest the service is easy to use, which he says is not present in real-world use.

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Apple has reportedly settled a class action suit over the iPhone 4's antenna.

The settlement comes from 18 separate lawsuits that were consolidated into one. All share the claim that Apple was "misrepresenting and concealing material information in the marketing, advertising, sale, and servicing of its iPhone 4--particularly as it relates to the quality of the mobile phone antenna and reception and related software."

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Bloomberg reports that Adobe executive Todd Teresi was hired by Apple to head up its mobile advertising unit iAd. Detailed information on the employment will be forthcoming.

Teresi has worked as VP of Media Solutions division in Adobe for the past nine months and previously worked in Yahoo, PriceWaterhouseCoopers and Quantcast.

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All Things D reported on Monday that Apple is reportedly planning an event scheduled to take place in New York at the end of January. The company is said to use the event as a platform for an advertising or publishing announcement. Of course, many anxiously await the announcement of a much anticipated iPad 3 or new Apple TV, which some think will be launched later in 2012. Apple usually reserves product launches and important announcements for its home-state like the latest iPhone 4S, which debuted on Oct. 4, 2011 at Apple's campus.

According to sources close to the situation, Apple is planning an important — but not large-scale — event to be held in New York at the end of this month that will focus on a media-related announcement.

Per the usual caveat, the tech giant is well known for moving around their public show-and-tells, so this could certainly change at any moment.

Several of Apple's media and advertising units have significant presences in New York City, and Apple Senior Vice President of Internet Software and Services Eddy Cue (Cue is currently heading up the iTunes Store, App Store, iBookstore) is said to take part in the end of the event that has caused rumors suggesting that Apple’s announcement may be connected with advertising or publishing.

When a 21-year-old Steve Jobs was starting his Apple’s empire, he was met with skepticism in Silicon Valley. The handwritten note, brought to light this week by Bloomberg, was written by  Mike Rose, who ran an advertising agency in Los Altos, Calif., in 1976, and where he expressed concern over Jobs and his partner, Steve Wozniak, who he felt were "flakey" after having met them. In the letter, Rose referred to Jobs as a "joker." When a young man, Jobs displayed some of the same characteristics that would eventually become known around the world.

Rose noted that Jobs looked like a secretive men, who "wouldn't trust" him. Rose and Jobs met because he needed someone to print the manual for the Apple I computer, the first product he and Wozniak had created.

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Yesterday Apple filled its 2011 annual report with the U.S. Securities and Exchange Commission. The report includes several interesting facts about company:

• Apple now has 60,400 employees comparing with 46,600 employees last year. 36,000 employees work in the retail division of the company.
• Apple enlarged number of stores up to 357. In this year the company opened 40 additional stores. The average number of employees per store grew from 83.6 to 100.8.
• The company spent $933 million on advertising, enlarged number of investment into research and development up to $2.4 billion.
• Apple also mentioned some risk factors for investors:  "if [Apple] is found to have infringed on intellectual property rights", "support from third-party software developers", "the Company’s ability to obtain components in sufficient quantities", and numerous more.
• As of September 24, 2011 Apple has 13.2 million square feet of building space, among them about 7.0 million square feet are leased building space.

According to a survey, conducted by a mobile advertising company InMobi, 41 percent of US customers is going to purchase the next-generation iPhone. 50 percent of them will do it within the first six months after public launch. This time Sprint customers will also have access to the new iPhone, so Apple seems to open new market for its smartphone, taking in account that Sprit has 52 million customers.

If consumers put their money where their mouths are, these numbers could go a long way to bumping up Apple’s overall market share in the UK and the U.S.. According to figures from Kantar Worldpanel, in Q2 Apple had an 18.3 percent share of the UK smartphone market; another research group, comScore, puts it around 20 percent. If people follow through with their purchasing intent, InMobi says this share would go up to 40 percent. In the U.S., the market share would grow to 41 percent.

Nevertheless, despite the InMobi’ estimates, Apple could release slightly revised version of the iPhone 4 – co-called iPhone 4S, reducing number of customers who will purchase such device.

Today Skype updated its app for iPad as well as version for iPhone and iPod touch. Now the Skype app for iPad has Bluetooth connectivity on iPad 2 and a bugfix for security problems. Also the app can operate both on iPad and iPad 2. The program for iPhone/iPod touch also supports Bluetooth on the fourth-gen iPod touch, iPhone 3GS, iPhone 4.

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According to Reuters, the Palo Alto, California-based Flipboard Inc wants to land deals with studios for obtaining rights to offer episodes of TV shows and movies through its social magazine app.

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Advertising firm Millennial Media just issued its 50th Mobile Intelligence Report regarding trends on the mobile phone market on the basis of ad impressions. The report suggests some interesting conclusions about the general trends in the industry.

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