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News tagged ‘advertising’


Apple is Leader in Sphere of Mobile Advertising





Apple is still a leader in the sphere of mobile marketing and advertising. As noted by the experts, ad impressions recorded from Apple’s iPhone, iPad and iPod touch doubled in the 3rd quarter of 2013 those from all Android devices. Take a look at the chart below.


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Written by Andrey

Saturday, November 30th, 2013. 2:53

Apple Stores Around the World to Close Earlier Next Weekend



A large number of Apple’s Retail Stores around the world will be closed a few hours earlier next weekend - on November 17th and November 18th.


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Written by Andrey

Thursday, November 7th, 2013. 21:31

The New iPhone 5s is the Top Selling Device in the U.S. Market



According to the latest Canaccord report, Apple’s iPhone 5s is the top smartphone sold at all U.S. carriers. The plastic iPhone 5c comes in the second or third place, depending on a particular carrier.


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Written by Andrey

Tuesday, October 8th, 2013. 18:27

Apple corners mobile ad market.



iOS products are used to being outnumbered by Android, although Apple manages to become a market leader in advertisement sector. According to a recent study, Apple controls 75% of mobile ads market.

The share of Android is diminishing, as Samsung’s Galaxy S smartphones are delivering hardly any impressions.

Ad firm Velti studied the mobile advertising market of Apple and Android, comparing figures of May 2013 to findings from 2012. The share ofCupertinocompany grew by 5%, from 59% to 64%. Whereas Android decreased its presence on the market by 5% to 36%, despite its domination of smartphone shipments. The figures of dynamics are the same, but Android loss cannot be referred to by Apple’s increase in share.


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German Court Struck Down Provisions In Apple’s Privacy Policy



According to Bloomberg, a German court has told Apple to change its privacy policy governing the use of customer data after ruling that 8 provisions in the policy go against German consumer protection laws.

The lawsuit has been filed by consumer group Verbraucherzentrale Bundesverband, which raises concerns over Apple requesting 'global consent' for use of customer’s data.

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Written by maxim

Wednesday, May 8th, 2013. 1:08

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Google and Apple Losing Mobile Advertising Market to Publishers



Today research firm IDC announced a new report on the mobile advertising market, saying that ad networks such as those from Apple and Google are losing momentum to publishers. IDC notes:


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Written by maxim

Wednesday, April 10th, 2013. 1:31

Funny or Die released 'iSteve' teaser trailer



Last month, comedy site Funny or Die announced the future release of the 60-75 minute film iSteve, which is scheduled on April 15. It is based on events in the life of Steve Jobs. The movie stars Justin Long, who gained notoriety among fans of Apple for playing the role of "Mac" in the popular "get a Mac" advertising campaign, in the role of Jobs.

 


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Written by Svetlana Osipova

Tuesday, April 2nd, 2013. 21:06

Nuance Releases ‘Voice Ads’ Platform To Bring Siri-like Functionality To Mobile Ads



Today Nuance announced a new mobile advertising platform called ‘Voice Ads’ to bring its Siri-like functionality into mobile advertising. The general concept of the new platform, which is available as an SDK for advertising companies, is to let users engage in a two-way, interactive conversation with a mobile ad and ask questions about the advertised product in a Siri-like manner.


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Written by maxim

Tuesday, April 2nd, 2013. 1:03

Samsung is to open its stores in Best Buy



Apple has long been a partner of Best Buy at special departments "Apple Shop" in many retail stores of electronics, but a new report from Geek.com indicates that Apple shops will soon joined by similar Samsung stores, along with the upcoming Galaxy S4 that serves as an incentive for the first phase of shops rollouts.

 


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Written by Svetlana Osipova

Saturday, March 30th, 2013. 22:25

Apple launches 'Why you love an iPad' campaign



Apple launched a new advertising campaign for the iPad on its website, highlighting a number of reasons why people love their iPad. This move is similar to the campaign for the iPhone that appeared a couple of weeks ago.

 


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Written by Svetlana Osipova

Saturday, March 30th, 2013. 22:22

In 2012 Samsung Outpaced Apple In Advertising Spending



The Wall Street Journal published a new report outlining Samsung’s aggressive advertising in 2012 based on the latest data from research company Kantar Media. The report notes that Samsung significantly increased its phone ad spending from $78M in 2011 to $401M in 2012, 20 percent higher than $333M spend by Apple.


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Written by maxim

Wednesday, March 13th, 2013. 20:40

Digital Music Services Drive Growth In Recorded Music Sales



According to a report from International Federation of the Phonographic Industry (IFPI), in 2012 the music market revenues saw the first growth since 1999, increasing by 0,3 percent to $16.5 billion.


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Written by maxim

Wednesday, February 27th, 2013. 2:44

Ken Segall Suggests Samsung Outperforms Apple In Advertising Sphere



Ken Segall , author of Insanely Simple and creative director behind the Think Different advertising campaign has suggested that Apple is losing its position in marketing domain, while Samsung is taking full advantage.


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Written by maxim

Tuesday, February 26th, 2013. 22:06

FTC Recommends Mobile Platforms And App Devs Improve Privacy Disclosures



The Federal Trade Commission today published a report, where it recommends how key players in the mobile ecosystem can better inform their consumers about how their personal data is being used. In its report, the FTC named several companies, including Apple, Microsoft, Amazon, Google and BlackBerry as well as advertising networks, app developers, app developer trade associations and analytics companies.


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Apple has released new iOS 6.1 with expanded LTE connectivity



 

After iOS 6.1 Beta 5 for developer’s release, Apple has just added iOS 6.1 for public. This update includes support for new LTE connectivity and purchasing Siri -based tickets to the cinema through Fandango, much as individual downloads of songs in iTunes Match and a new button ' reset ' to track advertising.

"This update contains improvements and bug fixes, including:

  • LTE support for more carriers (complete list of supported carriers at www.apple.com/iphone/LTE/)
  • Purchase movie, tickets through Fandango with Siri (USA only)
  • iTunes Match subscribers can now download individual songs from iCloud
  • New button to reset the Advertising Identifier."

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