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News tagged ‘advertising’


The first video clip JOBS with Ashton Kutcher in the role of Steve Jobs





According to news reporting that film JOBS, in which Ashton Kutcher appears as Steve Jobs, will open in theaters on April 19. ETonline.com has released the first video clip from the movie. A brief clip illustrates Kutcher as Jobs, who talks to Josh Gad as Steve Wozniak.


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Written by Svetlana Osipova

Friday, January 25th, 2013. 0:53

Amazon And Apple Ordered To Enter Settlement Talks On ‘App Store’ Trademark



This month, a court dismissed Apple's false advertising lawsuit against Amazon in the legal dispute over the "App Store" trademark.

Apple and Amazon have been battling over the trademark for about two years, with Apple claiming the use of the "Appstore" name by Amazon to describe its online store for Android apps causes confusion amongst consumers and infringes upon App Store name.


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Written by maxim

Thursday, January 17th, 2013. 1:06

Bose Lightning-compatible SoundDock III is available this month for $250.



After the advertisementsof that JBL and Philips releases new Lightning-compatible music station for Apple's devices, Bose began advertising the company's digital music system SoundDock lll, designed for devices equipped with Lightning jack. Shipping of $ 249.95 value SoundDock III is within 7-10 business days, increasing the delivery time for those customers who preordered a device during the weekend.


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Written by Svetlana Osipova

Sunday, December 9th, 2012. 22:55

Phil Schiller Defends Pricing On iPad Mini



With the iPad mini’s pricing starting at $329, some people were disappointed that Apple was unable or unwilling to release the tablet at approximately $249. With rival 7-inch tablets selling at about $199, some observers believe that Apple left too big pricing gap for potential tablet buyers.


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Written by maxim

Wednesday, October 24th, 2012. 21:43

Apple’s Updated Terms & Conditions Prohibit Apps From Promoting Other Apps



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Last night many users of iOS device reported about the issue preventing them from making new purchases or redownloading previous purchases from App Store. When users attempted to make a purchase they were repeatedly asked to agree to App Store’s new Terms & Conditions. The issue, which is not rare when large number of users attempt to activate the updated Terms & Conditions at once, is currently fixed.


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Written by maxim

Monday, October 1st, 2012. 18:40

Phil Schiller on History of the iPhone



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Phil Schiller took the stand today, describing Apple's development of the iPhone and iPad at a time when few believed the company could shake up the mobile industry, offering a bit of insight into the history of the iPhone. AllThingsD posted a summary of Schiller's comments.

People suggested all kinds of things Apple could do, Schiller recalled: “Make a camera, make a car, crazy stuff.”


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Written by Svetlana Osipova

Saturday, August 4th, 2012. 23:52

Apple Has Removed SMS Spam Application From App Store



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Today Russian security company Kaspersky Lab reported that they had been notified about an app available in Google Play store (for Android) and Apple’s App Store that was quietly gathering data from user’s address book and sending it to the remote servers. Then the developer’s servers were sending SMS spam messages to contacts from the address book advertising the app, with the “From” field being filled with the mobile phone number of the original user.


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Written by maxim

Friday, July 6th, 2012. 1:51

Apple Filed Application For ‘.apple’ Domain Name Suffix



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According to the Associated Press, the Internet Corporation for Assigned Names and Numbers has posted a list of around 2,000 applications for new domain name suffixes. These applications were received by ICANN as part of its program to expand existing domain naming system by adding new suffixes. Among the new domain name suffixes will be those based on brands so that companies can simplify URLs for their websites and enhance their branding.


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Written by maxim

Wednesday, June 13th, 2012. 21:24

Apple reaches A$2.25M settlement with Australian regulator over 4G iPad



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In March the Australian Competition and Consumer Commission (ACCC) accused Apple of falsely advertising its LTE-capable iPad in the country, filling its complaint against the company. Apple was advertising the device as 4G even though it was not compatible with LTE networks in Australia. Last month, Apple acquiesced to complaints and began rebranding its "iPad Wi-Fi + 4G" as the "iPad W-Fi + Cellular."


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Written by Svetlana Osipova

Friday, June 8th, 2012. 11:40

Facebook reportedly hiring former Apple iPhone engineers for phone project



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The New York Times claims that Facebook is drawing upon former Apple engineers and has hired "more than half a dozen former Apple software and hardware engineers who worked on the iPhone" to develop its own phone. The New York Times’ report also said that Facebook is interested in buying a smartphone company. It raised $16 billion during its recent IPO, enough to purchase either Research in Motion or HTC.

One tipster suggested that the current effort is the company's third attempt to build a smartphone. People who reportedly worked on the first attempt told the Times that the project fell apart because it proved to be more difficult than expected. As a result, Facebook is believed to have realized that it needs industry-experienced veterans to develop hardware, specifically Apple alumni.


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Written by Svetlana Osipova

Tuesday, May 29th, 2012. 16:34

iOS Dropped To 29 Percent Of US Smartphone Sales In The First Quarter



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CNET reports that iOS U.S. market share dropped by 12 percent in the first quarter, which enable Google’s Android to take almost two-thirds of the market.

According to market research company NPD Group, Android was able to capture 61 percent of the U.S. market, which is a considerable gain from the 49 percent registered in last year’s fourth quarter.


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Apple Facing Lawsuit In Australia Over ‘Misleading’ Advertising of iPad 3



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According to The Sydney Morning Herald, Australian regulators are taking legal actions to address Apple’s “misleading” advertisements regarding the iPad 3. Australian Competition and Consumer Commission (ACCC) announced that in this case it will pursue fines, injunctions and compensation to users who were misled. The issue was caused by Apple’s use of "4G" in its advertising campaign for the cellular-capable models of the iPad 3, while compatibility with 4G LTE is only offered in Canada and U.S. due to different frequency bands used for LTE networks in different countries.


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Written by maxim

Tuesday, March 27th, 2012. 22:54

Each Month 87 Percent Of iPhone 4S Owners Use Siri



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Apple has been heavily advertising Siri, voice recognition service in iPhone 4S. And, for good reasons, the feature appears to be very popular amongst iPhone 4S users. According to a new study performed by consulting group Parks Associates, 87% of iPhone 4S owners use at least one feature in Siri each month. However, they are not using all features that Siri has to offer.


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Written by maxim

Tuesday, March 27th, 2012. 14:35

Apple reportedly rejecting apps that access UDIDs



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TechCrunch on Saturday reported that Apple has reportedly started rejecting apps which access UDIDs (A unique device identifier, is basically a serial number that a mobile network uses to identify mobile devices like the iPhone and iPad.)

In August 2011, Apple warned software makers that the company would be killing off UDID access with iOS 5, suggesting that developers begin work on app-specific tracking mechanisms. Removing the feature effectively ends OS-wide user tracking and forces developers to create their own proprietary opt-in identification systems.


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Written by Svetlana Osipova

Monday, March 26th, 2012. 16:54

Antitrust Investigators Subpoenaed Apple For Information On Search Deal With Google



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According to Bloomberg, Federal Trade Commission’s antitrust investigators subpoenaed Apple requesting details on the company’s agreement with Google, according to which Google has become the default search engines on iOS devices. Reportedly, last year Google has paid Apple $1 billion in the iOS search agreement, and the subpoena is part of an antitrust investigation that is currently conducted over Google’s business practices.


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Written by maxim

Wednesday, March 14th, 2012. 3:33