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News tagged ‘advertising’


Smartphones threaten TV advertising





iphone4-41111

Hollywood advertisements makers are afraid of online video streaming and a recent studies proves that. IPG Media Lab studied people’s behavior when they watched TV. They found out that people usually had the TV on, but they were not actively engaged and watched. The company studies 48 participants and about 94% of them were distracted during the 30 minutes of watching. The iPhone and other smartphones account for 60 percent of the distractions from TV ads, according to a behavioral survey. It’s not surprisingly, because it’s obvious that when you glance away, you miss the commercials on TV.




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Written by Svetlana Osipova

Saturday, May 28th, 2011. 15:08

Apple Pulls iAds From Kid-Focused Apps as Advertisers Target Efforts



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MacStories posted a message from one App Store developer who recently saw the iAd fill rate for his Dex application for iOS drop to zero. He asked Apple and received the following answer:

We periodically review the apps in the iAd Network to ensure that all apps receiving ads are aligned with the needs of our advertisers. Currently, our advertisers prefer that their advertising not appear in applications that are targeted for users that are young children, since their products are not targeted at that audience.


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Written by Svetlana Osipova

Thursday, May 12th, 2011. 16:31

Apple Named World's Most Valuable Brand at $153 Billion



most valuable brands 2011
Marketing and advertising group WPP conducted its annual study of global brands and placed Apple at the top of the list of the most valuable brands for the first time. Brand values are calculated using an analysis of financial and market data alongside reports from analysts and surveys of over two million consumers around the globe. Apple checks in with a brand value of over $153 billion, up 84% over last year and well ahead of second-place Google, which had topped the survey for the previous four years, at $111 billion.


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Written by Svetlana Osipova

Tuesday, May 10th, 2011. 10:48

The new iMac does 450 Mb/s WiFi



new imac

HardMac reports that  that the latest iMac family released this week support up to 450 Mbit/sec Wi-Fi. Apple first brought the 450Mbps WiFi features in the 2011 MacBook Pro family, but they haven’t been actively advertising it. Apple changed their Airport card and also installed 3 antennas (instead of 2 before), something indispensable to be able simultaneously to use 3 channels of 150 Mbits/s. Each antenna is capable of a data rate of 150 Mbit/sec. Combined, the three antennas achieve the 450 Mbit/sec speeds using the multiple-input/multiple-output (MIMO) wireless standard.

As noted by AppleInsider, the newest iMacs and MacBook Pros must be running a developer build of Lion to take advantage of the 450 Mbit/sec speeds. And MacRumors notes that in order to actually take advantage of the 450 Mbit/sec speed, you'll need to have a compatible wireless router, such as the latest AirPort Extreme or TimeCapsule.




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Written by Svetlana Osipova

Saturday, May 7th, 2011. 19:57

Apple Officially Responds On Location Tracking Issue



iPhoneTracker

After a week of discussions around the discovery that the iPhone has an inbuilt algorithm of keeping track of users' locations in unencrypted file, Apple finally shed light on the subject.

Before we repost the company's official statement, here is a short summary. Apple says it's not tracking the location of iPhone users. It maintains a database of celltowers and Wi-Fi hotspots that allows to calculate your location when requested much more quickly than it can be made with the help of GPS only. The location data is being sent to Apple in anonymous form, and users' iPhones download only the necessary part of the database.

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Apple Launches Free App To Browse iAds



iad app

Yesterday Apple launched its new iPhone application, iAd Gallery, for showcasing the best iAd campaigns on iOS. The application consists of several iAds for iPhone, you can browse by advertiser, category or ad feature.

The iAd Gallery is a celebration of advertising, featuring iAd campaigns from some of the world’s best brands and their advertising agencies. The iAd Gallery gives you easy access to a selection of the fun and informative ads that have run in some of your favorite apps. Use the Browse feature to discover ads you haven’t seen, or to find those you want to see again. Even lets you tag your favorites to a Loved section that’s all your own.




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Written by Svetlana Osipova

Wednesday, April 6th, 2011. 16:20

Apple Asks Toyota to Pull Jailbreak Ad Campaign



toyota

Apple reportedly asked Toyota to remove from Cydia its exclusive theme created by Toyota's advertising company Velti for promotion of its new vehicle and available for jailbroken iPhones.

Scion, a brand of vehicles manufactured by Toyota, recently developed a custom iPhone theme specifically for jailbroken devices, submitting it to us for hosting in Cydia.

As far as we know, Apple is strongly against jailbroken devices but this advertising campaign may somehow help to legitimize the jailbreak community and also place it in direct competition with Apple's own iAds network. Apple apparently heard about the campaign and has asked Toyota to pull it.


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Written by Svetlana Osipova

Wednesday, April 6th, 2011. 15:31

Companies Considering Cydia As Advertising Platform



cydia ad platform

Cydia is the well-known alternative App Store for jailbroken devices, now installed on 10-15 million iOS devices accounting for roughly 9% of the total iOS userbase worldwide, according to the latest numbers shared by Cydia’s creator and main developer, Jay Freeman aka Saurik.  1.5 million users log in Cydia on a daily basis. So it’s not surprise that such large companies like Toyota have seen  the potentialities of the Cydia and now wish to promote their brand and products via Cydia or invest into an advertising campaign.  They’re simply looking for new ways of promoting their products, for example, Scion, Toyota affiliate, already created the theme for jailbroken devices in order to advertise their new 2011 tC vehicle.




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Written by Svetlana Osipova

Monday, April 4th, 2011. 16:58

H-W Technology Accuses Apple Of Infringing Its Ad-Related Patent



hwtechpatent

This week another lawsuit had been filed against Apple. This time H-W Technology LC accused the company of violating its patent No. 7,525,955, entitled "Internet Protocol (IP) Phone with Search and Advertising Capability".

The latter was filed in 2004, and granted in April of 2009 by U.S. Patent and Trademark Office. The invention describes a handset with the unique ability to "converge voice and data within a single terminal", which would allow users to "receive information and offers from merchants and to complete a transaction with one of said merchants without having to generate a voice call".

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Written by SimplyMax

Saturday, April 2nd, 2011. 0:19

Apple Attracts Smaller Companies To Its iAd Network



Steve_iAds

Those companies that want to buy interactive ads on Apple's iAd network may rejoice - Apple has lowered the minimum advertising buy from $1 million to $500,000.

John Paczkowski of Digital Daily says in this way Apple wants to broaden its platform and attract smaller companies who are interested in advertising of their products on Apple's network.

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Written by SimplyMax

Thursday, February 24th, 2011. 14:28

Readers Like Ads On The iPad More Than Its Print Versions



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Dave Dickson from Adobe Digital Publishing blog published the results from another interesting survey that studied people's perception of different ads.

The research paper is entitled "Digital Ad Engagement: Perceived Interactivity as a Driver of Advertising Effectiveness" and was conducted by Alex Wang, Ph. D. at the University of Connecticut.

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Written by SimplyMax

Monday, January 24th, 2011. 21:38

Most of the iOS, Android apps send private data to advertisers



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The Wall Street Journal has published another interesting survey of 101 different applications for iOS and Android devices, which were examined to find out what information they send to advertisers. Here are the results:

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US Marines experimenting with iPads for recruitment



Marines

The U.S. Marine Corps is reportedly experimenting with the use of the iPad for recruiting. The commander of the Marine Corps Recruiting Command explained in his recent interview that the Corps is doing well in recruitment, but that needs a huge advertising budget. So, the iPad should help them to decrease expenditure.


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Written by Svetlana Osipova

Friday, December 3rd, 2010. 15:33

Apple allegedly paid over $1M for iAd trademark



consor

As you may remember, in April 2010 Apple announced its iAd advertising program. Shortly after that Innovate Media Group LLC filed a lawsuit against Apple, accusing it of unfair competition and trademark infringement. The history of Innovate Media reveals that the company has been also producing "iAds" - online video ads - in 2006, and in 2007 the respective trademark was filed.

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Written by SimplyMax

Tuesday, November 2nd, 2010. 15:10

iPad Has Increased Sprint's profit



Dan-Hesse

Recently Sprint's CEO Dan Hesse gave an interesting interview to GigaOm, where he revealed that iPad has caused the increase in demand for his company's 4G and 3G Overdrive wireless hotspots. As most consumers buy Wi-Fi iPads, devices like the Overdrive become more popular for those who want to be connected on the go.

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Written by SimplyMax

Saturday, October 30th, 2010. 3:09