Last month, comedy site Funny or Die announced the future release of the 60-75 minute film iSteve, which is scheduled on April 15. It is based on events in the life of Steve Jobs. The movie stars Justin Long, who gained notoriety among fans of Apple for playing the role of "Mac" in the popular "get a Mac" advertising campaign, in the role of Jobs.
Today Nuance announced a new mobileadvertising platform called ‘Voice Ads’ to bring its Siri-like functionality into mobile advertising. The general concept of the new platform, which is available as an SDK for advertising companies, is to let users engage in a two-way, interactive conversation with a mobile ad and ask questions about the advertised product in a Siri-like manner.
Patently Apple reported over the weekend that Apple's trademark application for the "iPad mini" term was refused by the U.S. Patent and Trademark Office, but The Verge Nilay Patel noted that the refusal was just a first office action.
The examiner’s major objection to the application is that the term is descriptive and doesn't create a unique trade mark that should be protected. The examiner said that all parts of the term ( namely, "i", "Pad", and "mini" elements) are not unique to this product.
Apple has long been a partner of Best Buy at special departments "Apple Shop" in many retail stores of electronics, but a new report from Geek.com indicates that Apple shops will soon joined by similar Samsung stores, along with the upcoming Galaxy S4 that serves as an incentive for the first phase of shops rollouts.
M.I.C Gadget reports that a new lawsuit at Apple were filed by the Shanghai Animation Film Studio. Apple allegedly permitted the sale of films without the consent of the Studio. Given that Apple does not directly sell the audio or video content through the iTunes Store in China, it seems that the problem is with movies provided through third-party applications in the App Store.
Apple launched a new advertising campaign for the iPad on its website, highlighting a number of reasons why people love their iPad. This move is similar to the campaign for the iPhone that appeared a couple of weeks ago.
Today Facebook invited members of the press to an event related to Android on April 4, and TechCrunch notes that Facebook will likely debut its long-rumored smartphone at the event. According to previous reports, the handset would be an HTC smartphone based on Facebook-modified version of Android OS.
Apple is gradually rolling out a new customer service initiative called ‘table selling’ across its retail stores. With the new strategy, employees at Apple Stores are assigned a product table at which they are responsible for serving groups of customers with the same device but different needs. Previously, employees helped each customer individually on a first-come, first-serve basis which often resulted in lengthy wait times.
The United States Patent and TrademarkOffice published an Apple patent application (via AppleInsider), which offers the possibility of using a flexible display in iPhone or in other mobile device with transparent cover as glass tubing or other form. The display would be able to cover the edges and backside of the device, even to make a more visible area.
iOS version of Xiaoi (center and right) and Android version of Xiaoi (left)
As Shanghai Daily reports, Apple is facing a suit in China from a local company claiming that Siri infringes on its patent rights. The court in Shanghai will hold a pre-hearing today where Apple and the plaintiff, Shanghai Zhi Zhen, should exchange evidence. The reportnotes:
According to a report from The Economic Times, Apple plans to triple the size of its reseller network to 200 stores in India by 2015. Reportedly, Apple's vice-president (sales) for India, Europe, Middle-East and Africa Hugeues Asseman discussed some of these plans with key franchisee owners and trade partners during his visit to Mumbai last month. The reportnotes:
As The Wall Street Journalreports, Apple has acquired indoor location positioning company WifiSLAM for around $20 million. Apple has confirmed the acquisition deal, but declined to share any details on its plans for the company. The report said: