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A closer look at the Apple iPad ad





ipad-ad

During the iPad presentation, Apple CEO Steve Jobs noted that it would offer a better experience than a smartphone and a notebook computer in the following areas:

  • Browsing
  • Email
  • Photos
  • Videos
  • Music
  • Games
  • eBooks

Apple recently aired iPad ad during the Oscars, which perfectly reflects this. Tuaw analyzed the video based on the on-air time dedicated to a particular function. It showed that a particular focus was on media consumption appeal and differentiation.

About 80% of all 720 frames (30 seconds * 24 fps) of the iPad's ad showed an app being used. And within this time, the photo app was shown the most (26%), the mail app came in second (22%). iBook app used 20% of time to position the iPad as a perfect eBook reader.




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Analysts: Verizon will not affect Apple sales uprise in 2010



verizon

Whatever the outcome of Apple negotiations with Verizon will be, estimated sales of iPhones will equal 33 million devices in 2010, analysts say.

Moreover, Scott Craig, the analyst from Merrill Lynch, claims iPhone sales in 2010 won't be affected by the outcome of Apple and Verizon negotiations.

One way or another, Credit Suisse analysts reported of 75% chance of AT&T remaining iPhone exclusivity carrier also for the next year.




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Written by SimplyMax

Tuesday, March 9th, 2010. 1:55

First iPad ad during the Oscars



Apple aired their first iPad commercial during the 82nd Annual Academy Awards. The commercial shows people using the iPad and going through the various features (iBooks, Videos, Maps, Email, Photos, Safari etc). The song is There Goes My Love by The Blue Van (iTunes link).

Take a look at the commercial below:

The Apple iPad will launch on April 3rd with pre-orders starting on March 12th.




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Written by admin

Monday, March 8th, 2010. 20:39

Steve Jobs on Oscars Red Carpet



Apple CEO Steve Jobs attended the Oscars. No surprise, Jobs previously was CEO of Pixar Animation Studios and is now a member of the Walt Disney Company's Board of Directors.

Here are several pictures taken with Steve on the red carpet:


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Written by admin

Monday, March 8th, 2010. 20:22

HTC is hiring patent counsel



The job was posted on February 10th. Just in time!

"In this position, you will join HTC America, Inc. at one of its most exciting phases."

You can find more details here.




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Written by admin

Thursday, March 4th, 2010. 19:38

iPad Uses Cortex A8-based Chip



iPad's keynote

As you remember, Steve Jobs clearly said at the iPad's presentation that the device will have a 1 GHz A4 Chip. But after that event there was no information given about this secret two-letter name "A4". And this isn't usual, as almost every company reports the specification of every announced device before it'll come to market.

Later it was rumored that the chip is based on Cortex A9 with dual cores. But finally Arstechnica author Jon Stokes revealed that A4 is a 1 GHz custom system-on-chip with a single Cortex A8 Core and a PowerVR SGX GPU. Though the information is not announced publicly, the author is sure it is true.


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Written by SimplyMax

Tuesday, March 2nd, 2010. 14:57

Front Camera, Flash, Zoom and Video Conferencing found in latest SDK



Macrumors found interesting information in the latest Beta 3 iPad SDK. Apple's private framework which controls the camera, has 3 additional camera characteristics that are not found in the iPhone 3.x SDK:

camera-params

It looks like Apple built in API support to test if your iPad had a Front Facing Camera, Zoom and a Camera Flash. The front facing camera could be used for video chat, while Zoom and Camera Flash are often requested features for the iPhone's back camera.

9to5Mac made further investigation and found the following icons which clearly show an interface to accept or decline a video chat:

video-conf

The size of these buttons show that they will be used on the the iPad's screen rather than the iPhone.

It is still unknown, if these new features will be available in the first version of iPad. We hope to see them in future versions of the iPad, iPhone and iPod Touch.




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iPhone OS 3.2 beta 3 for iPad is out: what's new?



iphoneOS-32b3

Apple released the third beta of the iPhone 3.2 SDK for iPad. There are no official reports on what changes are included in the update. Here are several screenshots: the newly included Photos app and the Camera tab in the same application:

screen1 screen2

camera

Rumors that iPad could have a camera have been around for a while. These new photos might be one more evidence.However the iPad has a USB interface for camera and SD card reader, so this might just be the interface for importing pictures.

Update: According to MacRumors Apple pulled the Beta 3 release shortly after its initial release due to a major bug.

Update2: It's back.

Update3:




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GeoHot and DevTeam discuss exploits for new firmware 3.1.3 baseband



highfives

A few days ago in an IRC channel the DevTeam and GeoHot discussed and summarized the state of the exploits found in the new baseband 05.12.01 in firmware 3.1.3. GeoHot explains that an exploit that had previously discovered and used in blacksn0w is still present in the new firmware released by Apple. It appears that both he and MuscleNerd are working on the same exploit, and if this were true, it would be a really good start to team up and release a new unlock tool.

Here is their discussion:

< visnet_ > What does geohot tweet mean?
< %geohot > its my bb exploit for safekeeping
< %Par4doX > geohot: did you turn that over to the dev team or are you doing something with it?
< %geohot > my days of turning things over are done
< %geohot > i hope its different from the one they have
< %geohot > but they prob already have it
< %geohot > its the one i orig wanted to release blacksn0w with
< %Par4doX > it’s still there in the new bb
< %geohot > yep, just checked
< %geohot > but then opted to use xemn since it was public
< Evan > Oo, it carries over from 05.11 to 05.12?
< %geohot > why wouldn’t it, apple doesn’t fix things proactivly
< @MuscleNerd > geohot we prob should figure out a way to know if we have same exploit double blind, otherwise we may release 2 different ones at same time
< %geohot > any suggestions?
< @MuscleNerd > not sure how to do that without making it easy to brute force tho
< %geohot > yea, i salted the hash
< @MuscleNerd > yeah
< @MuscleNerd > hmm maybe if we both hash the stack dump
< @Confucious > Can you two take this out of public sight?
< @MuscleNerd > the stack itself, not the header before it or the registers after it
< Her > muscle: any notice about the exploits are the same ?
< %geohot > we are working on it
< %geohot > cryptography, perfect for people who don’t trust each other

We should not expect much for the firmware 3.1.3 since the rumors predict the firmware 3.2 for mid-March. However these news are really good for owners of locked devices.




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13 New Countries Added to the App Store



itunes-news_countries

Apple announced that it has added App Store support for 13 new countries:

You can now distribute your apps to more customers with the addition of App Store support in Armenia, Botswana, Bulgaria, Jordan, Kenya, Macedonia, Madagascar, Mali, Mauritius, Niger, Senegal, Tunisia, and Uganda. Log in to iTunes Connect to view and update the countries where your applications are available.


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Written by admin

Friday, February 19th, 2010. 20:14

MWSF 2010: DriveSavers, Sky Voyager, Papershow, Inklet and Yapper



In this last post we'll tell you about new Drivesavers instructive app, virtual iPhone planetarium, papershow tool for making presentations, Inklet software to turn Mac multi-touch trackpad into a drawing tablet and a tool for creating your own iPhone apps.

Free DriveSavers Hard Drive Disk-aster Simulator app for the iPod Touch and iPhone is a new way to study how a hard disk works. It teaches in interactive fashion about all the things that may crash a drive, what happens during a seized motor, clicker failure, SSD failures, contamination and head crashes. Also you’ll learn how the data recovery gets done and see the inside of a hard disk. That looks pretty instructive.

disksaververtical (2) disksaververtical (2) disksaververtical (2)

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MWSF 2010: TellTale Games, Armpockets, customized iPhone cases, and Flook



TellTale Games finally released Tales of Monkey Island for Mac. One married couple creates armpockets with its own hands. From now on you can create and order your own customized case for iPhone. Location browser for urban discoveries is called Flook. To know more read the rest of the post.

TellTale Games released a Mac version of Tales of Monkey Island! The latter is a 3D adventure game that was released for PC and WiiWare in 2009. The game is available for purchase for $34.95 or you can download a free demo.

Telltale Games also announced the next games to release on Mac will be Wallace & Gromit’s Grand Adventures, Sam & Max, and Strong Bad’s Cool Game for Attractive People.

teltale-monkey


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MWSF 2010: iV Plus, FloTV, Square Up and Wissair's DisplayDock Set



We're back on reporting about the apps and gadgets presented on the MWSF 2010. Now we'll talk about iV Plus - the solution to turn your iPhone into remote; FloTV - the service to watch TV in the USA; Square Up service to pay for everything you need only with your credit card and iPhone; and Wissair's USB DisplayDock Set will get the screen from your laptop to the HDTV-set wirelessly.

U-Socket turned to be out a very interesting solution, but FastMac was found to offer something more. The thing on the pictures below is called The iV Plus. It helps to manage a set of your home devices and consists of IR Remote, Battery Pack, Flash LED and case that wraps around the iPhone. FastMac will also provide free Universal Remote software to work with this creation. The iV Plus will be shipped expectedly in the second quarter of 2010 for $130.

iVPlus
iv_clip_stand_web back_iv


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MWSF 2010: MacSpeech Scribe, MusicSkins, Kanex adapter, CarMD



We're continuing to cover news from the MWSF 2010, and this time the talk will be about MacSpeech Scribe app, MusicSkins accesories, Kanex adapter and CarMD device.

MacSpeech is known for its MacSpeech Dictate program that allows user to speak to Mac and wind up with formatted text. At the MWSF company released MacSpeech Scribe (US 149$), which turns recorded audio into RTF-files (that are readable by any word processor). It doesn't create text with punctuation and you have to train the program by correcting its mistakes, but with the Nuance engine from the previous app it looks really impressive.

MacSpeech Scribe

MusicSkins was also present at the MacWorld 2010. This time there were vinyl skins not only for Apple devices, but for any gadgets known (at least they say they add 5-10 devices to their roster per week). Company reps told us the accessories for the iPad are also ready to be printed, but before it’ll go to the market they want to make sure their production will work well and fit correctly to the device. At this moment skins for iPod and iPhone (US 15$) and for the Macbook (US 30$) are available.

musicskins musicskins4


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MWSF 2010: Capacitive Gloves, Electrorack products, TuneBug Shake, U-Socket



From now on sausages are not the only substitutes for human fingers; Electrorack presented an interesting rack enclosure for Xserves; Shake allows you to listen music without earphones; U-Socket solves a problem of USB-rechargable devices.

As you remember few days ago we wrote about sausages as the best substitutes of human fingers for iPhones. Well now it is not. Two companies at once presented their capacitive capable gloves that allow you to use iPhone even when it's cold. iTouch Gloves offered high end leather gloves (start with  $99.95, on the left side) and Telefingers offered thinner, less stylish and cheaper solution (for only $15, on the right side).

Gloves
casual_elegant unisex_gloves1
That really looks like oversized Mac Pro, but indeed this is a rack enclosure for Xserves and RAID configuration presented by Electrorack. The latter also offers a variety of other server racking solutions.

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