News tagged ‘concept’
Apple’s CEO was personally responsible for the recent canceling of a $10 million iAd campaign. Steve Jobs wasn’t satisfied with the direction Adidas was taking with its advertising concept. After third rejection of the campaign concept, Adidas pulled out of $10 million iAd deal.
The reason behind the cancellation was Steve Jobs being a “control freak”. Apple, unlike other mobile advertising providers, controls the entire advertising process with its iAd program. While Apple has insisted this has more to do with the quality of the end product, it has definitely caused some problems for advertisers.
As Engadget reports, Apple has recently been granted a patent for a pretty clever concept. It’s a “handheld device” which can recognize different users just from the way they hold it. Once the device knows its user’s identity, it can then personalize button areas that match whichever fanboy is currently gripping it.
Dan Wineman’s concept, above, for an iOS-powered Apple TV/iTV remote that’s essentially an iPod touch without the screen, is interesting. Same accelerometer/gyro, same multitouch, same home button.
Such remote is gesture-based. Tap to pause, swipe left to rewind, swipe right to fast-forward. Slide up or down to adjust volume. Home key to exit to the menu, which you navigate by flicking and tapping.
John Gruber still isn’t sure if any intermediated device could work (though given you’ll be sitting 10 feet away, one certainly will have to). But the idea is pretty interesting. And if Apple does go for something like this, however, you just know they’d call it Magic iRemote.
According to iLounge, at this week’s event Apple is planning to unveil its new 2.8-inch iPod touch sporting the same resolution as latest versions of the device. It is said that the current Nano’s screen is a bit smaller, only 2.4 inches. At the same time it is running on the same processor (although it has less RAM).
The idea is pretty good, because it will help fill the gap between your Nano and Shuffle devices.
Some users believe that they would have difficulties in typing on 2.8-inch iPod touch, but we are sure that kids will really appreciate it. And the price is pretty funny, right?
Yet it is a very interesting concept. Just imagine Wi-Fi, web browser, email, 250, 000 applications from the App Store, maps, videos, photos and much more for $ 100 dollars. Is it tempting?
Microsoft Arc Touch Mouse was finally unveiled for the whole world. It is a sexy mouse designed by Microsoft, whose concept is very similar to the latest generation of Microsoft’s Arc Mouse, except that it has a touch-sensitive surface, and you can straighten it and curl up as you wish! Isn’t it a curious idea to combine Magic Mouse and Magic Trackpad? Isn’t it quite interesting?
Of course, it has not yet been officially introduced by Microsoft. We took these photos from a German online store, which reports that it will be available on October 13.
You can buy Microsoft Arc Touch Mouse at € 69,99 in Europe or $ 69.95 in the USA.
So now, when the iPhone 4 camera is proven to be good enough for shooting high-quality short films, Marty Martin and Steve Failows introduce first iPhone 4 music video. It is a clip for a song of Steve Failows, (also known as flakjakt) who wrote it only in two days. Two more days were needed to create a concept.
“Our main goal, however, was simply to make a good music video, no matter what the camera”.
The creators also told that there were troubles with aperture, shutter speed control and lightning, so it was obvious that there will not be enough abilities of iMovie. So the footage was worked out in Adobe After Effects and Final Cut Pro.
“Although the result was a bit rushed and rough, we ended up embracing the look and think that it helps translate emotion well onscreen”.
Yesterday Dell officially announced its first 5-inch Android tablet. The announcement was made on the company's official blog.
So the device is now called the Streak. Previously it was shown at Consumer Electronics Show 2010 as a concept and called the Mini 5. The tablet has a 800x480 pixel capacitive multitouch screen, 1GHz Snapdragon processor from Qualcomm, VGA front-facing camera for video chatting, 5MP autofocus camera with LED flash, removable battery, 3.5mm headphone jack, 3G, Wi-Fi, Bluetooth and MicroSD-card support. The Streak runs a customized version of Android OS with multitouch support and "Dell UI enhancements". The system allows accessing to 40,000 apps in the Android Market, navigation with Google Maps, support for Google Voice and Microsoft Exchange Connectivity.
Blogger from the Round Rock company in Texas Lionel Menchasa thinks the Streak may be very perspective:
"I've been at Dell for 16 years, and I don't think there's ever been more buzz around a single Dell product than this. In my view, that's for good reason. Hardware and design-wise, this thing impresses. Add the ever-increasing capability that Android brings to the equation, and you've got a mobile device that offers a ton of flexibility while looking cool in the process."
The device will be shipped to the UK on June 4 and will be exclusive to the O2 network. Still there is no information on prices, data plans and American partners, but Menсhasa said everything will be soon announced.
In a video above one of the device developers Kevin Andrew tells and shows how useful the Streak may be in the everyday use.
ADR Studio, which is an Italian design firm, recently tried to create another "Apple style product" and called it iWatch. As you see, it's a new kind of watch with aluminum casing, 16 Gb capacity and ability to connect to any mobile iDevice via Bluetooth or Wi-fi. The idea of iWatch is that it should answer calls coming to iPhone in your pocket, and internet access should allow reading RSS feeds and even viewing photos and weather. There is also a pico projector built-in to project images and videos.
More photos are given below.
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After the beautiful drawings of the iPhone Pro designer Antonio De Rosa offers us the concept box of the device, showing all the various accessories that are contained within it. Pictures and video are under the cut:
Here is a new concept for the iPhone 4G created by user JCross:
In some ways we can consider it as a small version of the iPad. However it looks more like an iPhone. The screen is slightly larger and there is also space for the front camera. Do you like it?
In a week after the story about the lawsuit Oppenheimer analyst Yal Reiner wrote a research note, where it is said that Apple started warning Motorola and HTC in as early as January 2009. The Cupertino's company was not so happy to see that rivals' new products look like iPhone (or at least use the same concepts).
Apple COO Tim Cook even commented on this situation:
"Apple will not stand for having our IP ripped off, and we'll use whatever weapons that we have at our disposal".
The words were presumably about Samsung, LG and Nokia (Palm is not mentioned as its sales numbers are not so considerable).
Designer Antonio De Rosa, the author of a beautiful iPhone 4G concept, offers us his new creation iPhone Pro. Here is a video demonstration and a full image gallery:
Almost every day now we publish new concepts of the hypothetical iPhone 4G, that will be probably released this summer. User Seraphan tried to invent a new device in different colors:
Some time ago designer Antonio De Rosa created a beautiful concept of future iPhone 4G and even published a small video. Many users liked it and gave Antonio some feedback. Now we can see the updated version.
Let's watch photos and video of new concept:
Antonio De Rosa is creating something new every day. Today he shows us a new image and a 3D video which shows both the iPhone 4G and a new docking station called AluStand. There is also a new Remote Control with multi-touch surface.
Here's the video:
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