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News tagged ‘design’


Apple Offers Royalty-Free Patent Licenses to Push Proposed Nano-SIM Standard





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FOSS Patents reports that it has seen a letter sent by Apple to the European Telecommunications Standards Institutes (ETSI) committing to offer royalty-free license to its nano-SIM design patents. Apple pushes “nano-SIM” design as the official next-generation standard to further reduce the size of the removable cards.

A perfectly reliable source that I can't disclose has shown me a letter dated March 19, 2012 that a senior Apple lawyer sent to ETSI. The letter addresses the primary concern of critics of the proposal. The FT said that "the Apple-led proposal has caused some concern among its rivals that the US group might eventually own the patents". But Apple's letter has removed this roadblock, if it ever was any, through an unequivocal commitment to grant royalty-free licenses to any Apple patents essential to nano-SIM, provided that Apple's proposal is adopted as a standard and that all other patent holders accept the same terms in accordance with the principle of reciprocity.

Such “nano-SIM” standard would enable Apple to design smaller and thinner devices or to utilize some of the space within existing device volumes for other components.




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Written by Svetlana Osipova

Monday, March 26th, 2012. 22:31

Slimmer 13-Inch and 15-Inch MacBook Pros Reportedly in Production



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Digitimes now reports that Apple has already started production of slimmer models of the 13-inch and 15-inch MacBook Pro. As the report claims, the MacBook Pro line will remain distinct from the MacBook Air line; of course, the first ones will remain more advanced, but will reportedly lose their optical drivers.

The MacBook Pro will no longer have an optical drive enabling thinner designs, the sources indicated. Despite the slim profile, the new devices will feature more advanced specs than the MacBook Air in terms of CPU performance and storage capacity, the sources said.


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Written by Svetlana Osipova

Saturday, March 17th, 2012. 10:19

iPad 3 Utilizing Same Camera Sensor Found In Older Apple’s Devices



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Following the iFixit’s dismantiling of an iPad 3, Chipworks has started sharing the results of its own new iPad teardown. The most interesting discovery is that Apple has seemingly reused cameras from its prior devices for both the rear and front cameras of the iPad 3. The rear camera that is shown above seems to be the 5 MP CMOS Image Sensor the company used in the iPhone 4.


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Samsung Sole Supplier for Retina Display in New iPad



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IHS iSuppli analyst Vinita Jakhanwal claims that Samsung is currently the sole supplier of the ultra-high resolution Retina display in the new iPad.

Samsung Electronics Co. (005930) will supply the touch screen for Apple Inc. (AAPL)’s new iPad after LG Display Co. (034220) and Sharp Corp. (6753) didn’t meet the U.S. company’s quality requirements, according to an analyst with iSuppli.

Samsung, the world’s top flat-panel maker, currently is the sole vendor of the display for the 9.7-inch device, said Vinita Jakhanwal, a senior manager at iSuppli, a unit of Englewood, Colorado-based IHS Inc.


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Written by Svetlana Osipova

Wednesday, March 14th, 2012. 15:04

First Unboxing Video of the New iPad



Tinhte.vn has posted the first unboxing video of the new LTE iPad.

IPad feeling holding the 3rd generation is great, still very solid machine like the iPad 2 but is somewhat heavier and thicker than a bit. Really do not know if it's difficult for you to feel very small changes. Biggest difference is the design on the back of your camera slightly larger than the iPad 2 due to large sensor and lens structure also changed. In general, third-generation iPad would make those who want a radical change in design is unsatisfactory but it is still very beautiful at this time.




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Written by admin

Tuesday, March 13th, 2012. 23:01

Jony Ive Discusses Apple's Creative Design Processes



Jonathan-Ive

Apple design chief Jony Ive in an interview to the London Evening Standard revealed how the design process works at Apple. Ive told that prototyping is deeply integrated into the design process at Apple, and discussed Apple’s approach to creating entirely new categories of products rather than simply improving on existing ones.

Q: What makes design different at Apple?

A: We struggle with the right words to describe the design process at  Apple, but it is very much about designing and prototyping and making. When you separate those, I think the final result suffers. If something is going to be better, it is new, and if it’s new you are confronting problems and challenges you don’t have references for. To solve and address those requires a remarkable focus. There’s a sense of being inquisitive and optimistic, and you don’t see those in combination very often.


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Written by Svetlana Osipova

Tuesday, March 13th, 2012. 13:27

Apple Investing $300 Million in Austin, Texas to Add 3,600 More Workers



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Texas Governor Rick Perry revealed on Friday that Apple plans to invest $304 million on a new campus in Austin that will create 3,600 new jobs and double the size of its workforce in Texas. Moreover, the state will award Apple $21 million over 10 years through the Texas Enterprise Fund (TEF). In return, Apple will expand its customer support, sales and accounting functions in the region.

"Apple is known for its bold innovation and game-changing designs, and the expansion of their Austin facility adds to the growing list of visionary high-tech companies that have found that Texas' economic climate is a perfect fit for their future, thanks to our low taxes, reasonable and predictable regulations, fair legal system and skilled workforce" Perry said. "Investments like this further Texas' potential to become the nation's next high-tech hub."

The TEF’s partnership with Apple will be one of the largest job creation initiatives in TEF history. To date, the fund has invested more than $443.4 million to help generate more than 62,000 new jobs and $15.4 billion in capital investment.




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Written by Svetlana Osipova

Sunday, March 11th, 2012. 21:57

Apple Releases iOS 5.1: What's new?



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Apple has released the iOS 5.1 firmware for the iPhone, iPad, and iPod touch. It has also released iOS 5.0 for the Apple TV.

You can find links to downloading the latest firmware versions here:

What's new:


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New iPad to be Called 'iPad HD' and Not 'iPad 3'



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Citing inside information from a developer who has previously provided "reliable information" on upcoming Apple products, CNET claims that this time Apple would step away from its usual numerical naming and give the third-generation iPad the moniker 'iPad HD' to highlight the most prominent and talked-about feature of the upcoming tablet: a high resolution "Retina Display" that has reportedly been pictured and even put under the lens of a microscope in hopes of confirming a higher pixel count than existing iPad models.

VentureBeat also report that Apple will depart from the traditional scheme of naming and use the "HD" title as a proof that the tablet will not ship with a new A6 processor but will instead be equipped with a modified A5 chip.


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Apple Is Working On New Enhanced Smart Cover For iPad 3 And Glass-Backed iPhone 5



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Incase's Magazine Jacket

iLounge reports, citing "repeatedly reliable source" , that Apple is working on a new Smart Cover-like case for iPad 3. While the Smart Cover is said to still work with the upcoming iPad, the company is reportedly working on a new iPad 3 case with a front panel similar to Smart Cover and a rear shell ensuring the protection for the entire device.


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Written by maxim

Tuesday, March 6th, 2012. 1:24

Photos of the beautiful Apple Store in Amsterdam



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Apple opened its Amsterdam Store to press members on March 1st. For everybody else the store will open March 3rd.

This is the first retail location in The Netherlands and it is very beautiful. OneMoreThing has posted some pictures and a description of the day's events.

In a press release Apple confirms our message that the Amsterdam Apple Store Genius Bar is the longest in the world. 300 employees, 90% from Amsterdam and surrounding areas, assist and advise clients in 14 languages. In addition to generalists the team consists of experienced musicians, filmmakers, photographers and designers.

Take a look at the photos:


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Friday, March 2nd, 2012. 19:06

Thinner MacBook Pro Models in 13-Inch and 15-Inch Sizes Coming in April



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Sources in Apple's upstream supply chain indicated to DigiTimes that new 13- and 15-inch MacBook Pros with a thinner and lighter design are expected to launch in April "at the soonest," with an initial shipment of just under a million units.  A redesigned version of the 17-inch MacBook Pro is apparently not expected at launch.

Apple's upgraded MacBook Pro lineup along with new MacBook Airs and the forthcoming OS X 10.8 Mountain Lion Mac operating system upgrade are expected in the industry to pose a "significant threat" to notebooks. Moreover, earlier this week Intel indicated that the company's next-generation Ivy Bridge chips are expected to debut eight to 10 weeks later than previously planned.


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Written by Svetlana Osipova

Wednesday, February 29th, 2012. 22:58

Apple rumored to be developing new audio format designed for iCloud streaming



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Apple is reportedly working on a new audio file format for iCloud service. The new audio format will offer improved streaming and "high-definition" quality of music allowing users to access music they obtained from sources outside of iTunes over the iCloud service.

"A source with inside knowledge of the process says Apple has asked a London studio to prepare audio files for a new streaming format that will adapt to bandwidth or hardware capabilities," the report said. It quoted an unnamed person who said users' libraries would "improve in an instant," and nothing would need to be done to upgrade files from the current AAC format to high definition.


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Written by Svetlana Osipova

Tuesday, February 28th, 2012. 23:41

Rear Shell Of iPad 3 Measures In At 9,5 mm, Just 0,8 Thicker Than iPad 2



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While comparison pictures of the rear shells of the iPad 3 and iPad 2 have shown that the new model has slightly increased thickness and some reports have noted that difference is about 1mm, no exact measurement had been made to quantify the exact dimensions of the new model.


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Written by maxim

Tuesday, February 28th, 2012. 21:51

Apple Readying Miniaturized Dock Connector for Future iPhones



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Apple blog iMore has "heard" from unnamed sources that Apple is looking to replace the venerable 30-pin iPhone, iPad and iPod dock connector with a smaller, space-saving successor that will possibly make a debut in the company's next generation iPhone.

An updated “micro dock” could make room for bigger batteries, 4G radios, and other components far more important to the iPhone and iPad in a PC free world. As iMore points out, the current dock connector isn't huge, but as devices continue to get smaller and thinner, every little bit counts.


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Written by Svetlana Osipova

Sunday, February 26th, 2012. 0:59