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News tagged ‘design’


Apple wants to improve OLED technology for potential use in future iPhones





patent

Apple demonstrates interest in improving OLED technology for future iPhone and iPad displays that will provide better battery life for such devices.  Earlier this week AppleInsider revealed a new patent application filled by Apple. The title of the patent is "Power Efficient Organic Light Emitting Diode Display" and describes different ways that could improve battery life, for example, displaying the color white.

OLED displays consume less power than traditional displays. This is possible because OLED technology is light emissive rather than light transmissive. But OLED displays, despite all their advantages, are less efficient that it is used for displaying a screen that is largely the color white, because an OLED panel has to utilize a range of color channels for every pixel on the display. Doing this can be power intensive and make the device inefficient.

For example, certain applications, such as word processing, spreadsheet design and use, database design and use, e-mail, and other business or productivity applications, typically utilize dark or black alphanumeric characters on a white background, such as to simulate writing or printing on a sheet of paper. As a result, these applications may cause the display of large expanses of white background with relatively little area devoted to the non-white alphanumeric characters. Such applications, therefore, may make the use of OLED displays unsuitable or undesirably power intensive for battery powered and/or portable electronic devices, such as handheld devices.


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Written by Svetlana Osipova

Sunday, November 6th, 2011. 20:02

Apple Awards 1,000,000 Shares Of Stock To Its Seven Top Executives



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Apple awarded 1 million stock shares to its seven executives rewarding them for hard work over the fiscal year when the company for the first time earned more than $100 billion.


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Written by maxim

Saturday, November 5th, 2011. 13:03

Apple Opened Redesigned Fifth Avenue Store Cube



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Construction crews spent the last few months revamping the 32-foot glass cube, which previously consisted of 90 glass panes. The new cube features 15 larger panes of glass, and it is almost “seemless” without nearly all of the hardware, which previously held glass panes together.


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Written by maxim

Friday, November 4th, 2011. 20:50

Apple to "Completely Overhaul" the iPad, iMac, iPhone and MacBook Air in 2012



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Digitimes claims that Apple plans to completely overhaul its iPad, iMac, iPhone and MacBook Air lines in 2012, saying nothing about MacBook Pro, Mac mini, Mac Pro and iPod lines.

Apple plans to completely overhaul its product lineups, including iPad, iMac, iPhone and MacBook Air, in 2012 and is expected to finalize order volumes for key parts and components for the next-generation iPad in December, according to sources in the upstream supply chain.

The iPhone is most likely to be redesign. The iPhone 4S has the same design as the previous generation iPhone 4. So it is quite reasonable to suggest that the iPhone will receive a new design. As for iMac, its design hasn’t been changed for some years. And it’s unclear how drastically it would be changed. The iPad is expected to become thinner in 2012. Some analysts believe that Apple’s tablet could finally receive Retina display. Finally, the MacBook Air. The notebook will certainly receive new design next year. There are rumors about a 15" Air-like design. Moreover, the Air and Pro lines is expected to be merged into one, but the Air form factor will dominate the consumer market in the near future.




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Samsung Request Depositions From iPhone Designers, Including Jony Ive



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The legal conflict over copycat of mobile devices between Samsung and Apple continue to escalate in different countries and now Samsung requests testimonies from Apple’s designers working on iPhone, including senior vice president Jonathan Ive. Also Samsung wants to receive source code of iPhone 4S and details of agreements between Apple and Australian carriers.


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Apple rumored to be testing new ultrathin 15-inch MacBook



new mac book air

Macotakara reported that Apple is allegedly testing a new thin-and-light 15-inch MacBook to add it to its lineup in the near future. Apple now is finishing up a taste phase. According to Asian source, Apple already finished development of an LCD test component for the new laptop.

The next Apple’s notebook is believed to be a next-generation MacBook Pro without a built-in optical disc drive. That means that the new notebook will undergo significant changes in design in 2012. Moreover, earlier this year, there were some rumors about drastic redesign of the MacBook Pro line. Last week, ahead of the holiday buying season Apple quietly updated its MacBook Pro models, adding slightly faster Intel Sandy Bridge processors, as well as improved AMD Radeon graphics. The new MacBook Pro may boast about Intel's next-generation Ivy Bridge processors. Moreover, Intel has already begun production of new processors.




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Written by Svetlana Osipova

Monday, October 31st, 2011. 13:43

In-Store Pickup Of Online Orders Will Be Available In Apple Retail Stores



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Sherwood offering in EasyPay system of Apple's retail store

Apple is planning to launch a new program allowing customers to pickup items ordered through the online store at their local Apple Stores. The program known as Sherwood will allow to order any product available at the online store, including gift-wrapped and engraved products, custom-configured Macs, and a full range of third-party accessories.


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Written by maxim

Tuesday, October 25th, 2011. 13:50

Steve Jobs Organized Apple to Give Jony Ive Complete Operational Freedom



Steve-Jobs-and-Jonathan

A couple of days ago, we already posted some quotation from the forthcoming Steve Jobs biography by Walter Isaacson. The other interesting thing, we have recently known, related to Jony Ive, Apple design chief. The book claims that Steve Jobs grated Ive nearly complete freedom to do as he sees fit.

He [Steve Jobs] called Jonathan Ive, Apple's design chief, his "spiritual partner" at Apple. He told Isaacson that Ive had "more operation power" at Apple than anyone besides Jobs himself - that there's no one at the company who can tell Ive what to do. That, says Jobs, is "the way I set it up."

Ive, Apple's Senior Vice President for Industrial Design, has been at Apple for nearly twenty years, the last fifteen of those as design chief. Ive's team is said to operate out of a secretive high-tech lab on Apple's campus where he is given ultimate flexibility in his work.  Such freedom in works obviously helps to guard against a watering-down effect that could occur if his designs were subject to the approval of and revision by others in the company.




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Written by Svetlana Osipova

Sunday, October 23rd, 2011. 12:40

Apple Blames Rumors for iPhone Sales Drop, Confident in Record Sales for Holiday Quarter



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Yesterday Apple’s current CEO Tim Cook reported that iPhone sales fell short of expectations at 17.07 million units in the fourth fiscal quarter. iPhone sales dropped by 2.4 million. Record iPhone sales for the current quarter would come in above the 20.34 million units set in the third fiscal quarter (second calendar quarter) of this year.

Decline in iPhone sales, as Cook noted, caused by various rumors related to the Apple’s smartphone, especially, when Apple missed its usual June introduction of new hardware. Most of the rumors were about a dramatically redesigned "iPhone 5" offering a larger but thinner design than the current iPhone. Such rumors were incorrect and Apple might still be working on the iPhone 5.




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Written by Svetlana Osipova

Wednesday, October 19th, 2011. 16:55

Memorial Service for Steve Jobs Brings Tributes from Family and Friends



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This weekend a memorial service for Steve Jobs was held at Stanford University's Memorial Church. A number of famous personalities attended the service as well as close friends and family members.

Steve Jobs’s widow Laurene Powell Jobs, sister Mona Simpson and three of his children spoke at the memorial service held for the Apple co-founder on Sunday, according to two people who attended…

Both people who attended described the service as incredibly moving and a fitting tribute to Mr. Jobs, who was known as a tech visionary, demanding boss and a fanatic for design. One person mentioned that many speakers cracked jokes about Mr. Jobs, who died on Oct. 5 after a long battle with pancreatic cancer.

Jobs' private funeral was held two days after his death and an event for Apple employees will be held this Wednesday and will include temporary closure of Apple’s retail stores.




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Written by Svetlana Osipova

Tuesday, October 18th, 2011. 16:04

Apple to Stick with Samsung for A6 Chip Production After All



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Last month, we heard rumors that Apple had signed an agreement with Taiwan Semiconductor Manufacturing Company (TSMC) for production of the next-generation A6 and A7 chips destined for future iOS devices. Samsung manufacture the A4 and A5 chips for Apple, but Apple seems to try to shift to TSMC because of difficult relations and legal battle between Apple and Samsung.

The Korea Times now reports that Apple will indeed primarily be sticking with Samsung for A6 production.

"Apple has been in talks with Samsung over shipment of its A6 quad-core mobile processor (AP) chips to be used in the next iPhone. It appears that Apple clearly has concluded that Samsung remains a critical business partner," an executive from an Apple parts supplier based in Korea said on condition of anonymity.

He said that Samsung has been increasing the output of the Apple-designed A6 chips in its manufacturing plant in Austin, Texas.


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Written by Svetlana Osipova

Tuesday, October 18th, 2011. 14:11

Apple released Cards app for iOS



cards-for-ios

Apple has released new iOS app for mailing post cards right from your iPhone. The Cards app, according to Apple:

The new Cards app from Apple lets you create and mail beautifully crafted cards personalized with your own text and photos — right from your iPhone or iPod touch. Take a quick snapshot and with a few taps and swipes, an elegant letterpress card is on its way to any address in the world. Each card is just $2.99 when sent within the U.S. and $4.99 when sent to or from anywhere else. And that includes postage.

The Cards app is available free of charge from the App Store here.


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Video: iPhone 4S still breaks if you drop it



UnitediPhoneRepair has posted an iPhone 4S drop test video. Of course, the iPhone 4S shares the same external design as the iPhone 4, and yes, it still breaks when dropped on its glass screen.




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Written by admin

Saturday, October 15th, 2011. 14:29

Updated MacBook Pro Models Can Be Released Soon



Macbook pro

As 9to5Mac reports, all current models of MacBook Pro line are constrained and new part numbers for models with 17, 15, and 13 inch screens sizes appeared in Apple’s inventory system. Last month it was reported that Apple planned to increase processor speeds across all current MacBook Pro models.


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Written by maxim

Friday, October 14th, 2011. 17:03

Teardown of Apple's iPhone 4S reveals larger battery, new baseband chip



teardown

As usual, iFixit conducted their standard teardown of Apple's latest gear, this time it was Apple’s next generation iPhone 4S. The device has largely the same design as the iPhone 4, but inside it is different. The new iPhone 4S has a slightly larger battery that improves battery capacity and offers extra hours of talk time, comparing with the iPhone 4.

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Other new thing implemented in the iPhone 4S is the A5 chip that improves performance up to seven times, comparing with the iPhone 4. The A5 CPU has a marking of E4E4 with 512MB of RAM.   The teardown also revealed a new Qualcomm MDM6610 baseband chipset that is the slightly modified model of the “worldwide” MDM6600 Qualcomm baseband used in the CDMA iPhone 4 that, as you remember, has both CDMA and GSM modes, but works in only CDMA networks. The iPhone 4S is the true worldwide smartphone, which will allow both GSM and CDMA customers to roam on GSM networks worldwide


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