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News tagged ‘Hardware’


Apple Releases New iPhone 6 Ad Called "Amazing Apps"





As you probably know, the guys from Cupertino have recently started a new iPhone ad campaign. The main idea of this campaign sounds like “If it’s not an iPhone, it’s not an iPhone”. Apple has already shown us two commercials shot for the new campaign, namely, “Loved” and “Hardware & Software”. Both short videos are available at link.

Now the time has come for a new ad. It is called “Amazing Apps” and as you might have guessed, it tells us about the applications developed for the iPhone and the place where these applications are stored - the App Store. The commercial is available below and on Apple’s official YouTube channel.


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Written by Andrey

Monday, July 20th, 2015. 19:24

Top 10 Stories of the Week



It is Sunday today, which means it is time for me to tell you about the most interesting posts of the past seven days. If you are ready to take a look at the articles about Apple and its products, let’s start.


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Written by Andrey

Sunday, July 12th, 2015. 13:20

Apple Releases Two New iPhone 6 Commercials [Video]



The guys from Cupertino have recently released two iPhone 6 commercials. They are called  'Loved' and 'Hardware & Software'. As can be easily guessed from the names of the ads, they tell us about people using iPhones and the reasons for them to love these devices as well as about the perfect combination of hardware and software of the iPhone. The main idea of both clips sounds like “If it’s not an iPhone, it’s not an iPhone”. What a surprise for us!

Both commercials are available below this post and on Apple’s official YouTube channel. Below these short videos you will find the descriptions posted by the guys from Cupertino.

99% of people who have an iPhone… Love their iPhone.


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Written by Andrey

Saturday, July 11th, 2015. 19:18

Apple Will Soon Refresh iPod Lineup with Hardware and Design Changes



According to the latest rumors that appeared on the Internet earlier this week, the guys from Cupertino may show us a brand new iPod lineup on July 14th. The rumors come from French website iGen.fr, which has a good track record when it comes to Apple gadgets and their release dates. This means we can believe the latest report shared by French reporters.


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Written by Andrey

Saturday, July 11th, 2015. 18:57

New Schematics Show that Next-Gen iPhone Will Be Slightly Thicker



According to the latest images showing leaked schematics for the next-generation iPhone, the handset will get the same design as its predecessor. However, the device may become a bit thicker due to new hardware components, Chinese insiders claim. The schematics that are available below have been first spotted on the Japanese version of Engadget.com, that is why I think we can believe what we see.


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Written by Andrey

Tuesday, July 7th, 2015. 11:39

Top 10 Stories of the Week



It is Sunday today, which means I should tell you about the most interesting posts of the past seven days. Let’s take a look at these posts right now.


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Written by Andrey

Sunday, July 5th, 2015. 18:07

iPhone 6s Logic Board Features New More Efficient Chips



According to the images shared by reliable sources, the next-generation iPhone may get an updated logic board with a new NFC chip and better flash storage. Apart from that, people familiar with the matter claim the number of chips used to make the iPhone work will decrease, but the hardware will become more efficient.


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Written by Andrey

Friday, July 3rd, 2015. 19:08

Jony Ive Officially Becomes Apple’s Chief Design Officer



Jony Ive has finally become Apple’s Chief Design Officer. His profile on Apple’s official website has been updated recently to reflect his new post. Apart from Ive, two other company executives have been promoted. These are Alan Dye who is now Apple’s Vice President of User Interface Design and Richard Howarth, the chief of Industrial Design department. As you might have guessed, Dye will be responsible for the software and its look and Howarth will focus on the hardware.


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Written by Andrey

Thursday, July 2nd, 2015. 15:45

Posted in All,Official

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Here’s How Galaxy S6 Edge Plus May Look Like



As you probably know, the guys from Cupertino are expected to release two next-generation iPhones later this year. People familiar with the matter claim these handsets will be called the iPhone 6s and the iPhone 6s Plus. This smartphones will reportedly get new processors, 2GB of RAM, the support of Force Touch technology and a bunch of other hardware improvements. If to speak about the software, the devices will use iOS 9 and boast of a new Music app supporting Apple’s upcoming streaming music service.


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Written by Andrey

Saturday, June 20th, 2015. 18:42

Apple Watch 2 to Get FaceTime Camera and Several Other New Features?



According to the latest report from people familiar with the matter, the next-generation Apple Watch will boast of a number of new features aimed at making it a more independent device. Some of the new features may be added to the watchOS 2.0, which is expected to be officially released in the near future.


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Written by Andrey

Friday, June 19th, 2015. 17:49

Apple Expects Strong Demand for Next-Gen iPhone



According to the latest report from Pacific Crest analyst Andy Hargreaves, the guys from Cupertino expect strong demand for the next-generation iPhone. The experts, however, don’t think that Apple will manage to sell more iPhones than last year. You see, the devices that come after a major redesign and a noticeable hardware enhancement are usually less popular among Apple customers and Android switchers. Still, Apple may invent something unusual to lure customers.


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Written by Andrey

Thursday, June 18th, 2015. 14:01

iOS 9 to Support Force Touch and Feature Other Interesting Features



Several new rumors related to the upcoming iOS 9 and its features have recently appeared on the Internet. According to these rumors, the guys from Cupertino are currently planning to add the support of Force Touch technology to the next iteration of their mobile operating system. In case you don’t know, the aforementioned technology was first introduced in the Apple Watch and the 13-inch MacBook Pro released last month.


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Written by Andrey

Wednesday, May 27th, 2015. 22:36

Apple Working on 'Find My Watch' Feature, Watch OS Update



Last week, I told you that the Apple Watch is a potential target for thieves as it has no Activation Lock or Find My iPhone feature. According to the latest report from 9to5Mac reporters, who cite reliable sources, the guys from Cupertino are currently working on an update for Watch OS that will include a feature called Find My Watch. This update will also make the operating system more stable and improve its connectivity and health-tracking capabilities as well as the compatibility with third-party apps. Moreover, this update can possibly make the smartwatch a primary input device for the upcoming Apple TV.


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Estimated Cost of Apple Watch Components Is About $83 - Analysts



According to the latest report from IHS iSuppli, the estimated cost of the Apple Watch components is equal to $81.20 and $83.70. The smaller 38mm version is obviously cheaper than the 42mm model, however, this difference is almost inconspicuous. Especially if to take into account the retail prices of the wearable device, which start at $350 for the entry-level model and end with about $17.000 for the high-end Edition version made of 18-karat gold.

Below you may take a look at the chart showing the estimated cost of the Apple Watch components.


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Written by Andrey

Friday, May 1st, 2015. 16:42

Apple to Add New Features to Force Touch in Future?



According to a new patent application published earlier today, Apple’s Force Touch technology may be improved in future to allow users’ fingers to “feel” different textures, for example, wood or metal. Looks like the guys from Cupertino plan to add a special hardware component capable of simulating the surface of a certain material using different vibrations and temperatures. Frankly speaking, currently I don’t understand the purpose of creating such a technology, however, Apple will surely find a good application for it.


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Written by Andrey

Thursday, April 23rd, 2015. 23:03