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News tagged ‘iAd’
Google and Apple Losing Mobile Advertising Market to Publishers
Today research firm IDC a new report on the mobile advertising market, saying that ad networks such as those from Apple and Google are losing momentum to publishers. IDC notes:
Leave a commentApple removed 'HiddenApps' from the App Store
Application that hides the standard apps on the iPhone, such as Stocks or Newsstand, hasn`t been established in the Apple’s App Store.
Apple Offering Half of Royalty Rate Paid By Pandora For Streaming Music Service
The New York Times, Apple is going to undercut its future competitors in respect of royalty rates for its upcoming streaming music service, offering a rate that is just half as large as the rate paid by Pandora despite speculations that Apple is planning to offer more flexibility than allowed by the Pandora’s license. The report said:
Apple Promotes Self-Published Books With New Section In iBookstore
Today Apple introduced a new section in its iBookstore entitled "Breakout Books", offering books that have been independently published to the iBookstore by authors. The section features titles that have earned 4 and 5 star reviews.
Apple Has Hired Adobe Executive Todd Teresi to Head iAd
Bloomberg that Adobe executive was hired by Apple to head up its mobile advertising unit iAd. Detailed information on the employment will be forthcoming.
Teresi has worked as VP of Media Solutions division in Adobe for the past nine months and previously worked in Yahoo, PriceWaterhouseCoopers and Quantcast.
Disabling ‘Setting Time Zone’ May Improve Battery Performance Of Your iPhone 4S
Low battery life is one of the major issues for early iPhone 4S owners who constantly searching answers on Support Communities forum. Thus far Apple has remained silent about the matter. It appears that the problem is also affecting some iPhone 3GS and iPhone 4, suggesting that it is rather a software defect than a hardware problem.
reports on interesting remedy that helped some users to improve the battery performance. The Setting Time Zone feature in iOS 5 appears to cause excess power consumption as the device repeatedly detect user location to set the time zone. To turn off this functionality, open Settings App, go to Location Services, System Services and disable the Setting Time Zone function.To make your iPhone last more, you may also want to switch off Diagnostics & Usage and Location-Based iAds in this menu.
Apple offers this to improve battery life of your iPhone:
“Be sure to go through at least one charge cycle per month (charging the battery to 100% and then completely running it down)”.
mentions launching a system diagnostic app in order to pinpoint which unnecessary processes are running in the background and discover the cause of rapid battery drain.
Apple Promotes Eddy Cue To Senior Vice President Of Internet Software And Services
Yesterday, Tim Cook started redirecting customers’ e-mails to Eddy Cue, Apple's vice president for Internet services. Cook confirmed 9to5Mac that Cue was officially promoted to a senior vise president position.
From an internal Apple email sent by Tim Cook:
It is my pleasure to announce the promotion of Eddy Cue to Senior Vice President of Internet Software and Services. Eddy will report to me and will serve on Apple’s executive management team.
Eddy oversees Apple’s industry-leading content stores including the iTunes Store, the revolutionary App Store and the iBookstore, as well as iAd and Apple’s innovative iCloud services. He is a 22-year Apple veteran and leads a large organization of amazing people. He played a major role in creating the Apple online store in 1998, the iTunes Music Store in 2003 and the App Store in 2008.
Cue's promotion may be the first move in a reshuffling of Apple's leadership. The position of Chief Operating Officer is now vacant. Apple’s COO was Tim Cook until his ascension to the CEO position. And soon a position of a senior vice president for retail will be vacant as he takes the CEO position at J.C. Penney.
Apple Expanding New York City Office Space Targeting iAd and Business Projects
The New York Post is reporting that Apple is expanding its New York Office space. Apple has signed a lease for 45,000 square feet of space in a Fifth Avenue office building in New York City near Union Square. As reported, this larger space will be used for iAd team and new business projects.
Apple already leased a 10,000 square-foot chunk of the Kaufman building back in January for the iAd group, and now it is taking a bigger chunk of the building for its first executive office in NYC.
Apple will use the space to launch new business projects. The office will look and feel like the retail stores with an all-white lobby, sleek elevators and LED lights.
Apple Keeps On Lowering Prices For Its iAd Packages
According to Bloomberg’s , Apple has kept on lowering the buy-in fee for its iAd mobile advertising by reducing package prices for main advertising companies from the original buy of $1 million down to $300.000 in some deals.
Mobile advertisers take a second look on dumbphones
Here is for RIM so regularly criticized by Apple: advertisers of mobile devices didn’t forget about the platform and are currently taking a second look on it, which results in rising of dumb phone advertising, stated an advertising network Millennial Media this Wednesday.
This surprising comeback has expressed in 6 percent grew of mobile ads on RIM devices in May, while "feature phones" make up 17 percent of Feature Phone, Smartphone and Connected Devices mix in May, as estimated by Millennial Media. The key to these surprising figures may be in the BlackBerry Curve and BlackBerry Bold 2 taking a place among top five mobile phones using served ads.
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iCloud Communications Accuses Apple Of Infringing Its Trademark
This Thursday iCloud Communications filed a lawsuit against Apple. The plaintiff claims the Cupertino's company has infringed on its trademark and calls for an injunction, which would allow to block the launch of the iCloud service.
According to , the suit was filed in the U.S. District Court in Arizona. This is the state where iCloud Communications is currently based.
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Apple Pulls iAds From Kid-Focused Apps as Advertisers Target Efforts
MacStories posted a message from one App Store developer who recently saw the iAd fill rate for his Dex application for iOS drop to zero. He asked Apple and received the following answer:
We periodically review the apps in the iAd Network to ensure that all apps receiving ads are aligned with the needs of our advertisers. Currently, our advertisers prefer that their advertising not appear in applications that are targeted for users that are young children, since their products are not targeted at that audience.
Newspaper thinktank predicted the iPad in 1994
In 2007 the Paleofuture blog posted the video below, where Roger Fidler and his team at Knight-Ridder describe an electronic newspaper running on what might as well be an iPad. But the video was shot in 1994.
"We may still use computers to create information, but we will use the tablet to interact with print, video and other information," the video explains. It also goes on to describe personal "profile pages," "interactive maps" and sharing links with friends. It even seems like Fidler is channeling Steve Jobs at some points, saying "Nobody needs a manual for their daily newspaper". Amazingly, he even seems to describe iAds.
Check the video below:
Apple Officially Responds On Location Tracking Issue
After a week of discussions around the discovery that the iPhone has an inbuilt algorithm of keeping track of users' locations in unencrypted file, Apple finally shed light on the subject.
Before we repost the company's , here is a short summary. Apple says it's not tracking the location of iPhone users. It maintains a database of celltowers and Wi-Fi hotspots that allows to calculate your location when requested much more quickly than it can be made with the help of GPS only. The location data is being sent to Apple in anonymous form, and users' iPhones download only the necessary part of the database.
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iAd Gallery Violates Apple’s Own Guidelines
A couple days ago Apple released its own application for showcasing the best iAd advertisements. Noteworthy that iAd Gallery have already caused debates on the Internet about it features set that is rather limited. The Gallery only lets users to browse different iAd campaigns. Simply said, it’s a free iAd collection for iPhone. Dan Frommer at Silicon Alley Insider noted that iAd Gallery may be violating Apple’s own guidelines for iOS apps and should have been rejected by Apple itself. In the 2.13 section of the guidelines, the company explains:
Apps that are primarily marketing materials or advertisements will be rejected.
iAd Gallery indeed is based on marketing materials. The truth is, of course Apple won’t reject its own app even if it violates one of the Guidelines.