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In 2012 Samsung Outpaced Apple In Advertising Spending
The Wall Street Journal a new report outlining Samsung’s aggressive advertising in 2012 based on the latest data from research company Kantar Media. The report notes that Samsung significantly increased its phone ad spending from $78M in 2011 to $401M in 2012, 20 percent higher than $333M spend by Apple.
Redesigned MacBook Air Planned For 3Q 2013 Release
Taiwanese website Economic Times reports (via ) that Apple is preparing for a release of its next-generation MacBook Air in the third quarter of 2013.
Analyst Expects Unsubsidized iPhone Mini Will Cost From $250 to $300
Today analyst Brian White from Topeka Capital issued a note to clients () providing his expectations for much-rumored cheaper iPhone. According to White, Apple can release the low-cost iPhone as early as June and the device will be called “iPhone Air” or “iPhone mini”. He also expects that the contract-free model will cost from $250 to $300, which would allow the device to compete with high-end smartphones priced below $320 from China-based Xiaomi. He also noted:
Tim Cook explains the situation on Apple's supply chain
Tim Cook commented on the recent rumors that Apple may reduce the supply of iPhone 5 because of weak demand. It should be paid special attention to the significant changes in the prices of Apple's shares.
Tim Cook is not focused on any particular rumor, but warned against attempts to interpret the data points, even if they happened to be exact.
In China Apple Sees The Highest Growth, Revenue Is Up 67%
During today’s 1Q 2013 earnings call, Peter Oppenheimer said that Apple focused on creating a new operating segment for Greater China, which includes Hong Kong, Taiwan and Mainland China. He said:
"We have established a new operating segment for China, given the contribution of that region to our business".
Apple Rumored To Release 4.8-Inch iPhone Math In June
According to China Times’ report translated by BrightWire, Apple is preparing to launch the iPhone 5S along with a larger phone called "iPhone Math".
The iPhone Math is highly unusual name that does not conform to Apple's traditional naming scheme, so it is unclear if it is a code name of the device or a potential mistranslation.
Amazon optimizes its MP3 store to attract customers using iOS devices.
Today, Amazon announced about optimization of the music store for Safari app on iOS devices. This move is the company's desire to dominate the digital music market.
"Since the launch of the Amazon Cloud Player app for iPhone and iPod touch, a top request from customers has been the ability to buy music from Amazon right from their devices. For the first time ever, iOS users have a way do that – now they can access Amazon’s huge catalog of music, features like personalized recommendations, deals like albums for $5, songs for $0.69, and they can buy their music once and use it everywhere,” said Steve Boom, Vice President of Amazon Music.
Phil Schiller Seems To Deny Rumors About Cheap iPhone
Shanghai Evening News an interview with marketing SVP Phil Schiller in which he addresses rumors of a low-cost iPhone.
The Next Web, Schiller admitted that Apple is not developing a cheaper iPhone to take a greater share of the market. Reportedly, he said that iPhone 5 is the best iPhone and Apple is not concerned with the unit share of the smartphone market. Schiller said in the interview:
Corning announces release of new Gorilla Glass 3 with improved scratch resistance
Corning, a supplier of glass for iPhone and iPad, has announced the third version of the Gorilla Glass panels. The glass reduces scratches and significantly improves overall strength.
Users complain of the rapid consumption of the battery after upgrading to iOS 6.0.2
The recently released update of IOS 6.0.2 for the iPhone 5 and IPad mini, could solve some of the issues associated with Wi-Fi, but some users say that the software reduced battery life.
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Passbook Has Proved To Be Very Popular Among Retailers And Developers
Passbook was one of the main features added to iOS 6, enabling companies to deliver loyalty cards, gift cards, coupons, tickets and other items to a centralized digital wallet for the iPad touch and iPhone.
Although the feature is handy addition that utilizes time and location-based awareness to help you use Passbook passes when needed, it is not a true digital wallet based on hardware technologies such as field communications (NFC).
On Saturday, Apple will offer new retail stores in China, Australia, New Jersey stores have been renovated
Next Saturday it will be the big day for Apple retail stores. The company plans to open four new stores around the world. In addition, aheard of the holiday season, two New Jersey stores were renovated.
A total of four new Apple stores will be opened on Christmas Eve, according to toifoAppleStore.com: MixC shop in Chengdu, China, will be opened at 8 a.m.; the Fountain Gate store in Australia will open its doors at noon; Causeway Bay store in Hong Kong will be opened at 9 am; and Emporia in Sweden - at 10 a.m.
The update of Apple TV with Bluetooth keyboard support is expected
Last year, it was revealed that Apple has been working on a proposal for a Bluetooth keyboard that compartible with the 2nd generation Apple TV.
"The ability to pair a Bluetooth keyboard with the Apple TV would obviously make for significantly easier text entry, simplifying such tasks as initial setup with iTunes Store accounts and Wi-Fi network passwords as well as day-to-day content searching."
Apple pushes back delivering of 27-Inch iMac to January.
Delivery time of the new 27-inch iMac by Apple has been changed. Initial availability of devices has been deferred to January 2013. Earlier delivery of orders are to be executed in 3-4 weeks time.
Along with Apple, Foxconn Plans U.S. Expansion
As Apple CEO Tim Cook that Apple is going to bring some part of Mac production to the U.S. in 2013, Bloomberg that Foxconn, Apple’s manufacturing partner, is also seeking to expand its production in the country. A Foxconn spokesman Louis Woo said: