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Steve Jobs' Biography Easily Tops Best Seller Lists in Debut Week





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The Bookseller reports that Steve Jobs’ authorized biography by Walter Isaacson easily became the most popular book in the States and United Kingdom during its first week of availability. For example, in the United States the book sold 379,000 copies.

Despite being on sale for just six days in the US, Steve Jobs: The Exclusive Biography is already the 18th bestselling book of the year. It sits one place ahead of John Grisham's The Confession (Dell) and one place behind Rick Riordan's The Son of Neptune (Hyperion) in the year-to-date BookScan US bestseller list.

As we reported, Amazon had previously announced that the book was poised to become the best-selling book of 2011 despite a release late in the year. And we will probably be able to watch a film adaptation of the autobiography soon, because Sony Pictures has already acquired the movie rights to the book.




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Written by Svetlana Osipova

Thursday, November 3rd, 2011. 16:47

CEO Tim Cook looks to mold a more streamlined Apple



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Two months has already gone since the moment when Tim Cook was appointed Apple’s CEO. The Wall Street Journal decided to take a look at his management strategy and found out some differences between his style and that of Steve Jobs.

In recent weeks, Mr. Cook has tended to administrative matters that never interested Mr. Jobs, such as promotions and corporate reporting structures, according to people familiar with the matter. The new chief executive, 50 years old, has also been more communicative with employees than his predecessor, sending a variety of company-wide emails while addressing Apple employees as "Team," people close to the company said.

Cook made significant changes in Apple’s education division. As a result the division was divided into marketing and sales divisions and then reintegrated with the company's broader arms focused on those aspects of the business. Another corporate-level change is recently-announced charitable matching program that calls for Apple to match employee donations up to $10,000 per year, a change from the Jobs who was reportedly against giving money away. Cook seems to recognize quickly expertise and achievements of his employees, and ready to promote them, such as with the promotion of Eddy Cue.


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Written by Svetlana Osipova

Thursday, November 3rd, 2011. 16:07

Samsung Request Depositions From iPhone Designers, Including Jony Ive



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The legal conflict over copycat of mobile devices between Samsung and Apple continue to escalate in different countries and now Samsung requests testimonies from Apple’s designers working on iPhone, including senior vice president Jonathan Ive. Also Samsung wants to receive source code of iPhone 4S and details of agreements between Apple and Australian carriers.


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Retail chief Ron Johnson officially leaves Apple



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In June, Ron Johnson, Apple’s senior vice president of retail, announce his transition to J.C. Penney as CEO of department store chain. Yesterday Apple removed Johnson from the list of senior executives.

After working as a key merchandising executive at Target for 15 years, Johnson was personally lured away by Apple's Steve Jobs in 2000. Having joined Apple, he became responsible for the launch and strong growth of Apple's retail store segment.

The international component of Apple's retail business will be the most crucial element going forward. The company already announced that it intends to open forty new retail stores during fiscal 2012, with 75% of those locations coming outside of the United States.

Johnson also pioneered the successful "Genius Bar" concept that has become a staple of Apple's stores - a concept that Jobs himself was initially against.

Apple has not announced Johnson's successor yet. It is believed that Johnson’s position will be taken be the current Apple vice president for retail Jerry McDougal, who served under Johnson for over ten years. But Apple seems to be still looking for the best possible candidate. After Johnson’s announcement about his departure, Apple started "actively recruiting" for a new retail chief and in August the company took its search abroad in hopes of finding a replacement.




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Written by Svetlana Osipova

Wednesday, November 2nd, 2011. 10:31

Steve Jobs' sister shares his final moments, last words



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The New York Times has published Steve Jobs’s biological sister, novelist  Mona Simpson’s eulogy. She shared her eulogy for her passed away brother, offering an intimate look at the last moments before he died, including his surprising last words.

"Even as a feminist, my whole life I’d been waiting for a man to love, who could love me. For decades, I’d thought that man would be my father. When I was 25, I met that man and he was my brother," she wrote.

Jobs and Mona didn’t know each other until they were both adults. In 1985 a lawyer contacted Simpson to inform her about her brother, but he refused to call his name.

"When I met Steve, he was a guy my age in jeans, Arab- or Jewish-looking and handsomer than Omar Sharif," she wrote.

Jobs and Simpson had a long walk. Jobs said that he was in computer business and was working on something “insanely beautiful" at that moment. Jobs wasn't ashamed of working hard even if "the results were failures." After his resignation from Apple, he was disappointed, especially when he wasn't invited to a meeting of 500 Silicon Valley leaders with the then U.S. president.


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Written by Svetlana Osipova

Monday, October 31st, 2011. 16:34

Microsoft blocked its former data center manager from joining Apple



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Sources close to Microsoft revealed that Microsoft CEO Steve Ballmer allegedly blocked its former data center manager Kevin Timmons from joining Apple after reportedly being hired by the company in April to oversee iCloud operations. Microsoft even threatened legal action against Apple.

Timmons is said to offer Apple a plan to lower the operating cost of its existing data centers. Apple agreed to hire him, but Ballmer asked him to stay at Microsoft. Then a rumored call from Ballmer threatening legal action ended Timmons' would-be deal.

Earlier this year it was reported that Timmons had been hired by Apple in April and was thought to have been tapped to oversee Apple's iCloud at the company's North Carolina data center. But on October 12, when the service rolled out,  this position was occupied by  Scott Noteboom, Yahoo's former vice president of data center engineering. Timmons is said to take job as the new CTO of CyrusOne.




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Written by Svetlana Osipova

Sunday, October 30th, 2011. 18:58

Sony Courting Aaron Sorkin to Write Screenplay for Steve Jobs Movie



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Earlier this month we reported that Sony Pictures had acquired rights to the recently-released Steve Jobs’ authorized biography by Walter Isaacson. As the company is planning to adapt the story  for the big screen, Sony suggest that the best person for writing screenplay would be Aaron Sorkin, who had successfully transitioned the story of Facebook to film The Social Network. He also gained fame for his work on A Few Good Men, The West Wing, and most recently Moneyball with Brad Pitt.

Sony is moving forward with a Steve Jobs movie based on Isaacson's book. And one of the writers being courted by producers to pen his story, according to a person who was briefed on the project but not authorized to speak about it publicly, is Aaron Sorkin, Hollywood's chronicler-in-chief of the complicated visionary. Sony and a Sorkin representative declined to comment on the writer's potential involvement.

Noteworthy, Jobs tried to hired Sorkin to write a film for Pixar, bur he declined his proposal, giving the following explanation:

The truth is I don’t know how to tell those stories. I have a young kid who loves Pixar movies and she’ll turn cartwheels if I tell her I’m writing one and I don’t want to disappoint her by writing the only bad movie in the history of Pixar.




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Written by Svetlana Osipova

Wednesday, October 26th, 2011. 16:43

Steve Jobs' Biography Poised to Become Amazon's Top-Selling Book for 2011



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Reuters suggests that Steve Jobs’ authorized biography by Walter Isaacson may become the best-selling book of 2011 on Amazon. But it is not surprisingly. Apple’s fans and others show extraordinary interest in the late Apple CEO’s life, especially after his death early this month.

The book is the best-selling book on Amazon.com and is also listed as the top-selling electronic book on the company's Kindle eBook store.

"The way things are trending, it could very likely be our top-selling book of the year," Amazon spokeswoman Brittany Turner said in a statement.

But now the book is ranked #13 on Amazon’s list of best sellers. Noteworthy, some analysts predict that the digital version of Steve Jobs’ biography outsell the print version. It is know that digital sales of best sellers are typically coming at 50-70% of total sales. Though, Amazon prefers do not comment the difference between digital and physical version of the book.




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Written by Svetlana Osipova

Wednesday, October 26th, 2011. 11:57

Apple Television Set Prototypes Reportedly 'In the Works'



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Rumors of an Apple-branded television have been circulating for years, and now have revived after release of Steve Jobs’ authorized biography, where he claims that he finally “cracked” problem. Some analysts expect that Apple may release a new television set as soon as next year. Among the newly presented evidence is a claim that prototypes of the Apple television set are now "in the works".

- Based on Jan-11 meetings in Asia (not with component suppliers), we believe Apple is investing in manufacturing facilities and securing supply for LCD displays. These displays could range from 3.5" mobile displays to 50" television displays.

- More recently, in Sept-11 we met with a contact close to an Asian component supplier who indicated that prototypes of an Apple television are in the works.

Other evidence is several patents and patent applications filed by Apple that addressing the company's work into television-related technologies.  Our expectations from Apple TV include integration with iCloud that would provide access to iTunes Store video content.  Apple is believed could sell 1.4 million television sets at an average selling price of $1800 in 2012, ramping up to 4.3 million units by 2014 as costs drop to an average selling price of $1400.




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Written by Svetlana Osipova

Tuesday, October 25th, 2011. 22:17

iPod Turns 10 Years Old



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Ten years ago, on October 23rd, Steve Jobs introduced the first iPod. This music player seems to be partly responsible for Apple’s comeback and success. It also paved Apple the way to the consumer electronics market. Macworld provides a nice story detailing how the iPod came to be:

Behind every successful product lies a problem in search of a solution. The inspirational problem, in the iPod’s case, involved the pitiful state of the young MP3 player market in the late 1990s.

Portable MP3 players had been around since the mid 1990s, but Apple found that every one on the market offered a lackluster user experience. Steve Jobs had a strong term for gadgets like that: “crap”. Everyone at Apple agreed.

Initial reaction to the iPod wasn’t favorable. Customers complained against lack of wireless and space. They called it “lame” and thought that the iPod would never start taking off. But time tells that all those critics were wrong. Now iPod line of  portable music players is one of the most popular worldwide. Ten years after the launch, the iPod has sold over 304 million units.




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Written by Svetlana Osipova

Tuesday, October 25th, 2011. 11:40

Steve Jobs Biography Now Available in U.S. On iBooks



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The Steve Jobs biography as it was promised have been released today and is available now in all regions. You may download the book on Apple's iBooks or purchase via Amazon.com. The book is an authorized biography of Steve Jobs by Walter Isaacson. Steve Jobs, himself, reached out to Isaacson to suggest the author write a biography on Jobs. Due to the unprecedented level of candor Jobs extended to Isaacson, the book has already made plenty of waves ahead of its public release, which was moved up to Oct. 24 after Jobs passed away on October 5th. Isaacson had asked Jobs prior to his passing why he had agreed to participate:

In order to mask my emotion, I asked the one question that was still puzzling me: Why had he been so eager, during close to 50 interviews and conversations over the course of two years, to open up so much for a book when he was usually so private? “I wanted my kids to know me,” he said. “I wasn’t always there for them, and I wanted them to know why and to understand what I did.”




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Written by Svetlana Osipova

Monday, October 24th, 2011. 16:00

Steve Jobs Organized Apple to Give Jony Ive Complete Operational Freedom



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A couple of days ago, we already posted some quotation from the forthcoming Steve Jobs biography by Walter Isaacson. The other interesting thing, we have recently known, related to Jony Ive, Apple design chief. The book claims that Steve Jobs grated Ive nearly complete freedom to do as he sees fit.

He [Steve Jobs] called Jonathan Ive, Apple's design chief, his "spiritual partner" at Apple. He told Isaacson that Ive had "more operation power" at Apple than anyone besides Jobs himself - that there's no one at the company who can tell Ive what to do. That, says Jobs, is "the way I set it up."

Ive, Apple's Senior Vice President for Industrial Design, has been at Apple for nearly twenty years, the last fifteen of those as design chief. Ive's team is said to operate out of a secretive high-tech lab on Apple's campus where he is given ultimate flexibility in his work.  Such freedom in works obviously helps to guard against a watering-down effect that could occur if his designs were subject to the approval of and revision by others in the company.




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Written by Svetlana Osipova

Sunday, October 23rd, 2011. 12:40

Steve Jobs Regretted Early Decision to Delay Cancer Surgery



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Expecting the release of the Steve Jobs’ authorized biography that is set for release next Monday, its author Walter Isaacson was interview by a correspondent of CBS show 60 Minutes  where he revealed that Steve Jobs had regretted an early decision to delay surgery for his pancreatic cancer back in 2004.

"I've asked [Jobs why he didn't get an operation then] and he said, 'I didn't want my body to be opened...I didn't want to be violated in that way,'" Isaacson recalls. So he waited nine months, while his wife and others urged him to do it, before getting the operation, reveals Isaacson. Asked by [60 Minutes correspondent Steve] Kroft how such an intelligent man could make such a seemingly stupid decision, Isaacson replies, "I think that he kind of felt that if you ignore something, if you don't want something to exist, you can have magical thinking...we talked about this a lot," he tells Kroft. "He wanted to talk about it, how he regretted it....I think he felt he should have been operated on sooner."

Isaacson noted that Jobs receive cancer treatment after the surgery, telling people that he had been cured. As far as Isaacson knows, an earlier surgery would give Steve Jobs much better change or at least more time.




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Written by Svetlana Osipova

Friday, October 21st, 2011. 15:12

Nearly All Apple Hardware Costs More Than the Average PC



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In October 2008, long before the iPad made its debut, then Apple CEO Steve Jobs said this:

There are some customers which we chose not to serve. We don’t know how to make a $500 computer that’s not a piece of junk, and our DNA will not let us ship that. But we can continue to deliver greater and greater value to those customers that we choose to serve. And there’s a lot of them. We’ve seen great success by focusing on certain segments of the market and not trying to be everything to everybody. So I think you can expect us to stick with that winning strategy and continue to try to add more and more value to those products in those customer bases we choose to serve.

But Apple finally launched a $500 computer - the iPad.  The least expensive model costs $499. But the iPad average selling price for the three calendar quarters of 2011 was $628 that is more than the average price of Windows PC. For the same period the iPhone ASP was $653.

These numbers prove that the average selling price for all three Apple’s most profitable categories – the Mac, the iPhone and the iPad – is higher than average selling price of Windows PC that sold at U.S. retail (for the first three quarters of 2011) for $491.




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Written by Svetlana Osipova

Friday, October 21st, 2011. 13:46

Samsung and Apple Executives Discuss Long-Term Component Supply Relationships



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Apple CEO Tim Cook and Samsung Chief Operating Officer Lee Jae-yong are said to have discussed their long-term component supply relationships during a two-hour meeting that took place earlier this week.

Lee Jae-yong, chief operating officer (COO) of Samsung Electronics said Wednesday he had discussed long-term parts cooperation arrangements with Apple Inc.'s chief Tim Cook.

The meeting took place Monday after Lee attended a memorial service for Steve Jobs, Apple's late co-founder, and as Samsung and Apple remain locked in fierce legal disputes to control the global smartphone and tablet computer markets.

Lee noted that the companies made agreement for 2012 and would like to prolong their cooperation for 2013-2014. Apple has been keen to make long-term supply agreements with component suppliers, sometimes prepaying billions of dollars in advance to secure massive supplies looking over several years and overcoming or better to say excelling its competitors.




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Written by Svetlana Osipova

Thursday, October 20th, 2011. 16:50