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Apple wants to improve OLED technology for potential use in future iPhones





patent

Apple demonstrates interest in improving OLED technology for future iPhone and iPad displays that will provide better battery life for such devices.  Earlier this week AppleInsider revealed a new patent application filled by Apple. The title of the patent is "Power Efficient Organic Light Emitting Diode Display" and describes different ways that could improve battery life, for example, displaying the color white.

OLED displays consume less power than traditional displays. This is possible because OLED technology is light emissive rather than light transmissive. But OLED displays, despite all their advantages, are less efficient that it is used for displaying a screen that is largely the color white, because an OLED panel has to utilize a range of color channels for every pixel on the display. Doing this can be power intensive and make the device inefficient.

For example, certain applications, such as word processing, spreadsheet design and use, database design and use, e-mail, and other business or productivity applications, typically utilize dark or black alphanumeric characters on a white background, such as to simulate writing or printing on a sheet of paper. As a result, these applications may cause the display of large expanses of white background with relatively little area devoted to the non-white alphanumeric characters. Such applications, therefore, may make the use of OLED displays unsuitable or undesirably power intensive for battery powered and/or portable electronic devices, such as handheld devices.


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Written by Svetlana Osipova

Sunday, November 6th, 2011. 20:02

CEO Tim Cook looks to mold a more streamlined Apple



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Two months has already gone since the moment when Tim Cook was appointed Apple’s CEO. The Wall Street Journal decided to take a look at his management strategy and found out some differences between his style and that of Steve Jobs.

In recent weeks, Mr. Cook has tended to administrative matters that never interested Mr. Jobs, such as promotions and corporate reporting structures, according to people familiar with the matter. The new chief executive, 50 years old, has also been more communicative with employees than his predecessor, sending a variety of company-wide emails while addressing Apple employees as "Team," people close to the company said.

Cook made significant changes in Apple’s education division. As a result the division was divided into marketing and sales divisions and then reintegrated with the company's broader arms focused on those aspects of the business. Another corporate-level change is recently-announced charitable matching program that calls for Apple to match employee donations up to $10,000 per year, a change from the Jobs who was reportedly against giving money away. Cook seems to recognize quickly expertise and achievements of his employees, and ready to promote them, such as with the promotion of Eddy Cue.


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Written by Svetlana Osipova

Thursday, November 3rd, 2011. 16:07

Apple Pushed Implementation Of Sandboxing Requirement In Mac App Store To March



sandboxing

Among the user-interface changes in OS X 10.7 (Lion), Apple also included a number of changes in the security model that may affect customers of Mac App Store in the near future. One of them is a sandboxing system which can prevent third-party apps from causing damage.


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Written by maxim

Thursday, November 3rd, 2011. 12:31

Google rumored to release native iOS Gmail app soon



gmail

Rumors about release of the native Gmail application from Google have been circulating for about three years since Apple launched the App Store. Bloger, MG Siegler claims that Google “is on the verge of launching their native Gmail app” and have likely already submitted it to Apple for review. If the company approves the application, it should be released soon.

The native Gmail app will likely bring other key functionality as well: like Priority Inbox and one-click starring of messages. Other possibilities include some of the stuff Google is about to roll out for Gmail proper: like contact icons, better threading, and deep searching functionality. Maybe there will even be some Google+ integration, which Google is also hard at work on for Gmail.


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Written by Svetlana Osipova

Tuesday, November 1st, 2011. 16:43

Samsung Dethrones Apple As The Largest Smartphone Manufacturer in Q3 2011



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According to The Wall Street Journal, Apple has been dethroned by Samsung one quarter after the company became the largest smartphone manufacturer in the world. As a person familiar with the situation said, Samsung shipped over 20 million smartphones in third quarter, beating Apple as well as the largest cellphone manufacturer Nokia.


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Apple released Cards app for iOS



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Apple has released new iOS app for mailing post cards right from your iPhone. The Cards app, according to Apple:

The new Cards app from Apple lets you create and mail beautifully crafted cards personalized with your own text and photos — right from your iPhone or iPod touch. Take a quick snapshot and with a few taps and swipes, an elegant letterpress card is on its way to any address in the world. Each card is just $2.99 when sent within the U.S. and $4.99 when sent to or from anywhere else. And that includes postage.

The Cards app is available free of charge from the App Store here.


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Apple's 'Let's Talk iPhone' Keynote Live Blog!



2:39PM We're off to get hands-on, and we'll be broadcasting again soon. Thanks for joining the fun!

2:38PM Sorry folks, no iPhone 5... yet....

2:38PM Wow, that's it!



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iPhone 5 To Include New iOS 5 “Assistant” Voice Feature



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9to5Mac reveals features of the "Assistant" voice-powered personal application that will appear on the next-generation iPhone. The site claims that Assistant allows users to handle scheduling, reminder, and messaging tasks by voice. The system will be also capable to ask user questions to clarify what is being said.

The system will actually speak back and forth with the user to gain the most information in order to provide the best results. The user essentially can hold a conversation with their iPhone like it is another human being. For example, if a user is making a meeting with me, they will say “setup meeting with Mark” and the first “bubble” of the conversation thread will say that. After that, the system will speak back: “which e-mail address should Mark be notified at, work or personal?” This question will both be spoken out loud by the iPhone Assistant and shown as a new “bubble” in the conversation thread. The user will then respond with the email address they want to notify me at, and the appointment will be made. The iPhone will even show a quick glance at a calendar view to confirm the appointment. If the Assistant was sending an SMS, as another example, a mini SMS view would appear so the user has a quick glance at the SMS thread.

Assistant will also integrate with WolframAlpha that will help users receive answers to factual, and  "Find My Friends" service and speech-to-text transcription from Nuance. Of course, such power-consuming application will require more powerful hardware, suggesting that Apple will integrate  A5 chip and RAM to 1 GB to support the heavy workload into the new iPhone.




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Written by Svetlana Osipova

Tuesday, September 27th, 2011. 0:09

Apple joins coalition lobbying for electronic privacy rights



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Apple has joined the Digital Due Process coalition, which is focused on pressing Congress to update the Electronic Communications Privacy Act (ECPA).

ECPA was passed by Congress in 1986, before the World Wide Web was even invented and when cell phones were still a rarity. Yet to this day, ECPA is the primary law governing how and when law enforcement can access personal information and private communications stored by communications providers like Google, Facebook, your cell phone company or your ISP.

The aim of the Digital Due Process group is to "simplify, clarify, and unify the ECPA  standards, providing stronger privacy protections for communications and associated data in response to changes in technology and new services and usage patterns, while preserving the legal tools necessary for government agencies to enforce the laws, respond to emergency circumstances and protect the public." Digital Due Process highlights email, mobile location, cloud computing and social networking as new technologies that need to be included in the law. Other coalition members include Amazon, Intel, AT&T, Google and many more.




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Written by Svetlana Osipova

Saturday, September 24th, 2011. 0:19

Apple Working on Allowing the Merging of Multiple Apple IDs



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Apple is reportedly working on a process to merge multiple Apple IDs into a single login. Early developer testing of iOS 5 and iCloud have demonstrated that this issue was major.

TUAW described the problem back in July, and the answer at that time was that there was no way to consolidate Apple IDs:

Some readers have been managing two Apple IDs on purpose and are now frustrated about the fact that Apple is restricting logins for automatic downloads. Others have only just discovered that they have two IDs. Most of them have already contacted Apple, only to be given the same answer without exception: Apple will not consolidate Apple ID accounts.

MacRumors reader Robert emailed Apple CEO Tim Cook about the issue. Apple representative said that they understood the issue and that more people would run into the problem with iCloud, claiming that there is no way yet to combine accounts but revealed they are working on it.




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Written by Svetlana Osipova

Friday, September 16th, 2011. 18:28

Apple Reportedly Open to Restoring MobileMe Features Lost in iCloud Transition



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One of the customers, who emailed Tim Cook, Apple’s CEO to express dismay over discontinuation of same MobileMe features, claims that the service is transitioned to iCloud and then Tim Cook called him noting that Apple is “open” to return some features as customers support their return.

"Specifically, I bemoaned the loss of sync services (syncing application preferences, keychain, etc.) and the loss of iDisk," the reader said of his initial email to Cook . "I was pleasantly surprised to get a call from his office just now.

According to Cook's people, while there are no plans to add those particular services to iCloud at this time, "Apple is open to it if there's enough feedback on the subject."




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Written by Svetlana Osipova

Thursday, September 15th, 2011. 20:17

HP Has Announced Printer Control App For iOS



Printer control

Hewlett-Packard, the ailing computer maker, announced a new iOS app Printer Control with printing and remote control capabilities. Apart from typical set of functions such as automatic printer setup and discovery, troubleshooting cartridge identification, printer status notification this iOS app allows using your iOS device as a scanner and includes scan to Google Docs, scan to email and scan to Facebook capabilities.
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Apple Promotes Eddy Cue To Senior Vice President Of Internet Software And Services



apple-exec-eddy-cue

Yesterday, Tim Cook started redirecting customers’ e-mails to Eddy Cue, Apple's vice president for Internet services. Cook confirmed 9to5Mac that Cue was officially promoted to a senior vise president position.

From an internal Apple email sent by Tim Cook:

It is my pleasure to announce the promotion of Eddy Cue to Senior Vice President of Internet Software and Services. Eddy will report to me and will serve on Apple’s executive management team.

Eddy oversees Apple’s industry-leading content stores including the iTunes Store, the revolutionary App Store and the iBookstore, as well as iAd and Apple’s innovative iCloud services. He is a 22-year Apple veteran and leads a large organization of amazing people. He played a major role in creating the Apple online store in 1998, the iTunes Music Store in 2003 and the App Store in 2008.

Cue's promotion may be the first move in a reshuffling of Apple's leadership. The position of Chief Operating Officer is now vacant. Apple’s COO was Tim Cook until his ascension to the CEO position. And soon a position of a senior vice president for retail will be vacant as he takes the CEO position at J.C. Penney.




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Written by Svetlana Osipova

Friday, September 2nd, 2011. 14:00

Biological father of Steve Jobs Afraids He’ll Never Talk To His Son



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New York Post and a few arabian sources have been digging up interviews with Steve Jobs’ biological Syrian-born father, Abdulfattah John Jandali, who is an Executive Vice President of a Reno casino, Nevada. John is an 80-year old workaholic, determined to avoid retirement at all costs.

For all his accomplishments, the Syrian immigrant says he is overcoming with guilt over his treatment of 56-years-old Jobs, and, given his son's health woes and decision this week to step down as Apple CEO, fears his time is running out.

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Written by SimplyMax

Thursday, September 1st, 2011. 11:07

Apple Preparing New Tool For Remote Testing iOS Devices



ios -health

According to France-based Hardmac, Apple is preparing a remote testing tool for iOS devices that will be used by its service personnel. It will remotely check a device and send the obtained data, relatively anonymously, over the Internet. Apple technicians have already used a similar tool, but, according to Hardmac, this one works remotely. Actually, it will operate entirely online.


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Written by maxim

Thursday, September 1st, 2011. 0:03