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News tagged ‘Nielsen’
Adults and children prefer iPad to other devices
According to a research conducted by Nielsen in the United States, over the course of the next 6 months, consumers between the age of 6 to 12 years are interested in buying iOS products form Apple. New Nintendo Wii U took the second place on popularity, but rated behind the iPad. However, iPod Touch, iPhone and iPad Mini entered the top 5 most popular products for this age group.
Leave a commentAndroid and iOS represent over 90% of smartphone market in the U.S.
Nielsen, during the second quarter of 2012 smartphone use continued to increase in the U.S. where 54.9 mobile subscribers use smartphones as of June of this year. Among the acquirers who bought their smartphone in the last three months 36 percent said they chose an iPhone and 54 percent bought an Android smartphone.
iPhone And Android Own Over 90% Of U.S. Smartphone Market
According to the from research company Nielsen, Apple’s iOS and Android have both accounted for over 90 percent of U.S. smartphone purchases in last three months. During the same period the closest competitor RIM’s Blackberry was bought only by 5 percent of respondents. Other operating systems such as WebOS, Symbian, Windows Phone get only 4 percent share combined.
TV Industry Preparing for Voice Recognition Interfaces in 2012
Businessweek suggests that in the coming year TV industry will move towards voice-activated TV remotes, because of Apple's plans to enter the TV market in the near future. Many analysts believe that Apple’s TV will have Siri voice recognition system to simplify user interaction with the TV and provide users to control their TVs with voice.
Whether the rumors are true that Apple is planning to release a TV set by 2013, Siri-like voice recognition is headed for the living room. Microsoft (MSFT) is already there, via its Xbox 360 game console, and Comcast (CMCSA), Samsung Electronics (SHCAY), LG, and Sharp are working on voice-enabled features for TV sets, set-top boxes, and related products.
Businessweek believes that simple voice command as "Record the next episode of Modern Family" are much needed to improve user experience. Jakob Nielsen of Nielsen Norman Group goes on to say "Anything would be better than what we have now."
The remotes for such voice-controlled TV are said to look more like iPhones than traditional remotes, with possibly a single physical button to activate the microphone. Nuance suggests that 5% of TVs could be voice controlled by Christmas 2012.
Apple still No. 1 manufacturer in growing US smartphone market
According to findings released on Tuesday by Nielsen, Apple remained the largest smartphone manufacture in the Unites States in the third quarter. While smartphones sales continue to grow in the U.S., accounting for 56 percent of all cellphone sales in the prior quarter, Apple’s market share has reached 30%. Apple's third quarter performance was followed by HTC with a 20.3% share.
As for mobile platforms, Android and iOS dominate with a 71.1% share, holding 42.8% and 28.3% respectively. About a half of all mobile users in the United States owns a smartphone. During the prior quarter 56% of all handsets purchases were smartphones. The third place still belongs to RIM's BlackBerry platform with 17.8% that was followed by Microsoft's Windows Mobile platform, HP's Palm/webOS, Symbian and the fledgling Windows Phone.
App downloads in the third quarter saw that Google and Apple have the largest share. 83% of all downloads were made through Android and iOS devices. But Google has recently expressed dissatisfaction by the situation with app downloads, and hinted at upcoming changes that would bring its online store more in line with Apple's.
Typical iPad buyer is male, pet-owning video game player
Marketing firm BlueKai compiled the profile of the typical iPad buyer. So, a typical iPad owner is male, has pets and buys video games. Scientists or health care workers, international travelers, apartment dwellers and proponents of organic food are also among those people who are highly likely to purchase the iPad. The firm also found that vitamin takers, domestic business travelers, married couples and college graduates are typically owners of the iPad.
BlueKai created an infographic (below) to reflect its findings, including information received from other research firms. According to comScore, 45.9 percent of tablet owners belong to households earning $100,00 per year or more, while Nielsen has discovered that 70 percent of all iPad use occurs in front of a TV.
More than anything, kids want Apple's iPad, iPod touch & iPhone for Christmas
In October research company Nielsen conducted a new survey among 3,000 U.S. children at the age from 6 to 12 ahead of 2011 holiday season, and found out that the iPad is the most-wanted gift for kids, while the iPod touch ranks second and the iPhone comes in third. 44 percent of kids are interested in getting an iPad, 30 percent want an iPod touch, while 27 percent prefer to get an iPhone.
Apple's popularity among children is likely driven by gaming, as the most popular applications on iOS have consistently been games since the App Store first debuted. The iOS lineup beat out a number of popular gaming machines in the survey, including the Nintendo 3DS, Kinect for Xbox 360, and the Sony PlayStation 3.
The iPad dominates among teenagers: 24 percent of those polled said they are interested in buying an iPad in the next six months. Apple's iPhone is in the seventh place with 15 percent, while iPod touch is in twelfth with 8 percent.
Nielsen: Android And iOS Hold The Lead On The Smartphone Market
Today research company Nielsen its survey on mobile users for the third quarter, which confirmed that Android and iOS remain two main player on the smartphone market. Android platform increased its share of the US smartphone market by 4%, from 39% to 43%. During the same period iOS remained flat with 28% share.
Google and Apple Will Compete For “Undecideds”
Google and Apple, two main parties on the smartphone market, are continuously fighting for consumers especially those who have not yet decided which OS they want to have in their next smartphone. According to survey in July 2011, these ‘undecideds’ will be the customers which manufacturers will be hoping to win over. It is interesting that late adopters are least sure among likely smartphone upgraders about their next phone platform.
Digital Downloads Drive A Music Industry Recovery
According to Nielsen Soundscan report, US music sales have increased by 1.6% over the course of this year. The report gives the credit for the rise, unsurprisingly, to digital music sales, which in terms of albums was up 16.8% and in terms of individual tracks was up 9.6%. As for physical media, CDs were down by 8.8%, but Vinyl increased by 37%, although they only account for 1.2% of sales. Nielsen interestingly suggests the arrival of the Beatles on iTunes as a key reason, pointing to a dramatic increase starting from when it was released on iTunes. As for the most popular genre’s, Rock had the greatest market share in album sales whilst Pop was the most popular for digital tracks.
Women more prefer iPhone than men
Today Nielsen released another research that aimed to study mobile phone users and their plans on the next possible smartphone to buy. Here are some interesting facts that were revealed:
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New survey claims iPhone OS has 28% market share
Nielsen revealed the results of a new poll of 11,734 U.S. users that claims Apple is the No.2 smartphone maker with 28% market share of mobile devices, thus gaining 2% in compare with the previous quarter. The biggest share belongs to Research In Motion, which has 35% with its Blackberries. Other smartphone makers are showed on the pictures below.
It is interesting that study reveals most of the Android and iPhone users are male, and Android users are younger, less educated and less wealthy. If only 28% of Android users earn $100,000 every year, there are 40% of iPhone users that have the same income. 34% of all smartphone users have six-figure salaries.
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MWSF 2010: TellTale Games, Armpockets, customized iPhone cases, and Flook
TellTale Games finally released Tales of Monkey Island for Mac. One married couple creates armpockets with its own hands. From now on you can create and order your own customized case for iPhone. Location browser for urban discoveries is called Flook. To know more read the rest of the post.
TellTale Games released a Mac version of Tales of Monkey Island! The latter is a 3D adventure game that was released for PC and WiiWare in 2009. The game is available for purchase for $34.95 or you can download a free demo.
Telltale Games also announced the next games to release on Mac will be Wallace & Gromit’s Grand Adventures, Sam & Max, and Strong Bad’s Cool Game for Attractive People.
MWSF 2010: Capacitive Gloves, Electrorack products, TuneBug Shake, U-Socket
From now on sausages are not the only substitutes for human fingers; Electrorack presented an interesting rack enclosure for Xserves; Shake allows you to listen music without earphones; U-Socket solves a problem of USB-rechargable devices.
As you remember few days ago we wrote about sausages as the best substitutes of human fingers for iPhones. Well now it is not. Two companies at once presented their capacitive capable gloves that allow you to use iPhone even when it's cold. iTouch Gloves offered high end leather gloves (start with $99.95, on the left side) and Telefingers offered thinner, less stylish and cheaper solution (for only $15, on the right side).
That really looks like oversized Mac Pro, but indeed this is a rack enclosure for Xserves and RAID configuration presented by Electrorack. The latter also offers a variety of other server racking solutions.
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Top Mobile Phones, Sites and Brands for 2009
Media research firm Nielsen released its lists of top U.S. mobile phones, sites, and brands for the first ten months of 2009. The iPhone 3G took the top spot among mobile phones with 4.0% of the market. The iPhone placed slightly ahead of Research in Motion's BlackBerry 8300 series at 3.7%, and well ahead of the remainder of the pack, which was led by Motorola's RAZR V3 series at 2.3%.
Apple also made an appearance on Nielsen's list of top ten brands accessed via mobile networks for the January-September 2009 timeframe, taking tenth place on a list topped by Yahoo! and Google.
Here are the results:
