News tagged ‘Placebase’
As The Wall Street Journal
You’ve obviously heard that Apple is going to refresh its Maps application in the forthcoming iOS6 and move away from Google Maps that Apple has used since the launch of the iPhone in 2007, replacing it by the company’s own service.
The Wall Street Journal chronicles the last five years that have saw Google and Apple going from best of corporate friends to sworn enemies spending a great deal of time disparaging each other in courts. The latest confrontation seems to be closely connected with Maps.
Google Maps (left) and mockup of Apple's 3D mapping mode (right)
Following the launch of Apple’s iPhoto for iPad, iPhone, and iPod touch application, several reports noted that the mapping integration into the software was not Google-based. With Apple working on an in-house iOS maps product for the last couple of years, Daring Fireball's John Gruber later clarified that maps for Photo Journals and slideshows were coming directly from Apple.
The OpenStreetMap Foundation has now issued a blog post revealing that Apple is using at least some of its mapping data for these features, although it does note that Apple is using outdated mapping data and is not crediting appropriately for its usage.
The new iPhoto for iOS, however, uses Apple’s own map tiles – made from OpenStreetMap data (outside the US). [...]
For long Apple has been actively working on creation of its own map service – we repeatedly heard that Apple hired leading specialists in that field and acquired companies developing such services: in 2009 and 2010 Apple bought well-known companies in this field Placebase and Poly 9. In addition, Apple has actively recruited specialists in its “Geo Team”, who could take their Maps app to the higher level.
A couple of new patent application from Apple published today is gaining some attention. The first
Irrespective of multiple claims about modernized notifications and widgets in iOS 5, Apple is not going to stop using mapping service by Google according to new 9to5Google’s
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All four job listings offer a full-time job in Santa Clara Valley, California. The description explains that Apple wants "outstanding engineers to deliver the next generation of Apple products".
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The iPhone has revolutionized the mobile industry and has changed people’s lives and we want to continue to do so. We want to take Maps to the next level, rethink how users use Maps and change the way people find things. We want to do this in a seamless, highly interactive and enjoyable way. We’ve only just started.
Apple and Google have increasingly become competitors in the mobile space while Google's mapping data remains an integral part of the iPhone's Maps application. Add this job listing to previous news that Apple quietly acquired Placebase, a would-be Google Maps competitor, back in July, and it certainly looks like Apple is planning something interesting (and less dependent on Google) for future Maps.app updates. Rumors say this new app will have navigation functionality.
The obvious interest Apple would have in the company would be the mapping content and expertise that they are currently relying on Google for in their iPhone maps application. Placebase, however, also offered additional functionality that is not currently available in Google's offerings that Apple could theoretically take advantage of.
Given that Apple wrote the iPhone Maps app themselves, and just used Google for the backend, a switch to Apple Maps might even be transparent to the end user.
Placebase CEO Jaron Waldman LinkedIn profile now listed his position as part of the "Geo Team" at Apple.