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Apple Photographer Details The Creative Process Of Creating Product Photos
Apple is known for the simple, no-frills photos of its mobile devices and, as it turned out, a lot of effort goes into creating those images. To throw some light on Apple’s creative process, The Verge a Peter Belanger, who has worked with Apple for many years. Belanger reveals that Apple pays extreme attention to details when it comes to photos of its products, providing him with sketches and an extensive shot list.
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Leave a commentApple Began Countdown To Fifty Billion App Downloads
Apple has began a new iTunes , offering a gift card for $10,000 to a customer who downloads the fifty billionth app, similar to earlier promotions on the App Store. During its most recent earnings call Apple said that it has surpassed 45 billion total app downloads.
Apple Patents: iPhone Used As Car’s Smart-Key And Parking Locator For Cars
Patently Apple reported on a two car-related patent applications from Apple, one helping you that is parked in a large car-park, the other allowing you to use the iPhone as a .
The smart-key concept is based on using a Bluetooth connection from the iPhone to unlock the car, which could be performed either manually or through a proximity rule, unlocking the car as you approach it.
Amazon Working On Competitor To Apple’s TV Set-Top Box
Bloomberg Businessweek that Amazon is working on a set-top box to stream video content over the Internet via its Instant Video and Amazon Prime services.
The box will compete with similar products like the Roku and the Apple TV, as well with a more versatile devices such as Sony's Playstation and Microsoft's Xbox that have moved into the streaming video field in recent years. The report notes:
Survey Shows Pre-Release Demand For Apple’s iWatch Is On Par With iPad
According to a , consumers show a similar level of interest in purchasing a rumored iWatch from Apple, as were interested in buying an iPad just before the Apple tablet was announced.
14 percent of respondents indicated that they are ‘somewhat’ likely and 5 percent ‘very’ likely to purchase an iWatch, with current owners of Apple products significantly more likely to buy an iWatch.
Amazon Acquired Siri-Competitor ‘Evi’ For $26 Million?
According to a from TechCrunch, Amazon has acquired natural language search platform Evi for $26 million. Originally, the Evi app was distributed through the App Store, but Apple had threatened to delete the app over similarities to Siri. However, later the company said that it would "work with" the developer to reduce similarities. Evi was first launched in early 2012 and it is still on the App Store as a free download. The report said:
Judge Said Google And Apple Are Using Litigation As A Business Strategy
In an ongoing case where Google’s Motorola and Apple have accused each other of infringing a number of patents since 2010, U.S. District Court Judge Robert Scola noted in his order that both companies have not interest in achieving a settlement. Bloomberg, Scola said in the order:
The Mac version SimCity will arrive on June 11th
EA announced that a new game SimCity will be available for the Mac from June 11. Players will be able to purchase a Mac version of SimCity via digital download from the Origin, digital Steam-like store of EA that launched this year, as well as other digital providers. The owners of the PC version of SimCity will receive a free version for Mac and vice versa.
Leaked iPad 5 Front Bezel
An image of a front bezel allegedly for the iPad 5 has been on nowhereelse.
A picture that was sent to us by one of our moles Chinese may indeed be the first evidence the imminent release of the next iPad. Supposedly produced to equip the iPad 5, the side edges of the front panel display that you can see in the picture below cons are indeed much finer than the front of the current iPad 4 or iPad Retina. The proportions of this framework are at first glance similar to the part of the iPad Mini.
Google's openness gives a good chance to improve experience
After the introduction of the Facebook Home feature, a new level of user-focused integration for Android devices, Fortune has published an interview with Mark Zuckerberg, CEO of Facebook, in which he discusses a number of topics, including the rivalry between Apple and Google in the mobile handset market.
Apple television with 'iRing' accessory to launch this year
After meeting with Apple's suppliers in China, one analyst believes that Apple will release a TV with a new accessory that allows a user to control a TV using finger gestures.
Apple Will Begin Production Of Its Next iPhone In The Second Quarter
According to a from The Wall Street Journal, Apple will begin production of its next iPhone that is similar in size and shape to the current model during the second quarter, setting the stage for a possible launch this summer.
Apple’s Trademark Application For 'iPad Mini' Initially Denied
"iPad mini" trademark specimen
Patently Apple over the weekend that Apple's trademark application for the "iPad mini" term was refused by the U.S. Patent and Trademark Office, but The Verge Nilay Patel that the refusal was just a first office action.
The examiner’s major objection to the application is that the term is descriptive and doesn't create a unique trade mark that should be protected. The examiner said that all parts of the term ( namely, "i", "Pad", and "mini" elements) are not unique to this product.
Samsung is to open its stores in Best Buy
Apple has long been a partner of Best Buy at special departments "Apple Shop" in many retail stores of electronics, but a new report from Geek.com indicates that Apple shops will soon joined by similar Samsung stores, along with the upcoming Galaxy S4 that serves as an incentive for the first phase of shops rollouts.
Apple launches 'Why you love an iPad' campaign
Apple launched a new advertising campaign for the iPad on its website, highlighting a number of reasons why people love their iPad. This move is similar to the campaign for the iPhone that appeared a couple of weeks ago.