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iPhone 4S Is Expected To Launch In Russia And Brazil On December 16th





iphone_4s_philippines_dec16

This month Apple is continuing its global rollout of its new iPhone model and while the company has not issued any statements about its future launch schedule, retailers and carrier partners in some countries have announced availability of the device for December 16th. This round of rollout will include two of the most populous countries: Russian and Brazil.


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Speculation on Apple's Television Set: Range of Sizes, Device Integration, Premium Pricing



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Though Piper Jaffray analyst Gene Munster does not have specific knowledge of Apple's ultimate plans for its television set, he has expressed his ideas about what Apple will do with its rumored product that may be launched in the second half of next year. Among Munster's predictions:

- Full-fledged television set. Apple’s television set will be an all-in-one solution, but most users won’t be able to use cable or satellite channels, because Apple does not offer a full suite of television content offerings. Instead, the Apple’s TV will serve as a user interface that still uses the standard signal from a cable box.

- Range of sizes and twice current pricing. Apple’s television set will be introduced in a range of sizes. Munster suggest that Apple’ TV will have price that will be approximately twice higher than the prevailing market price of similarly-sized televisions.

- Simplicity and Apple's ecosystem. Apple television will integrate with iOS devices and Apple's content ecosystem for video, games, and apps. The TV will have a traditional remote control, but also iPad and iPhone apps for controlling the set's features, as well as Siri voice control to simplify interaction with television sets.




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Written by Svetlana Osipova

Thursday, December 1st, 2011. 16:36

Infinity Blade 2 Arrives In The App Store



Chair Entertainment launched a sequel of its Infinity Blade in Apple Stores. The original version became the first iOS game running on the Unreal Engine and also the best-selling iOS game with 1,6 millions downloads just in four days after its release.


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Aaron Sorkin “Strongly Considering” Writing Screenplay For Movie About Steve Jobs



steve-jobs-bio

Last month rumors have it that Sony Pictures was persuading producer, playwright and screenwriter Aaron Sorkin to write the script for the movie about Steve Jobs based on authorized biography from Walter Isaacson. Sorkin has gained fame for his work on Moneyball, The West Wing,  A Few Good Men and The Social Network.


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Written by maxim

Thursday, November 24th, 2011. 14:34

Nuance Releases Voice Recognition App Dragon Express On Mac App Store



dragon exp

Nuance has dropped a new Dragon dictation app called Dragon Express in Mac App Store. This is a cheaper (introductory price $49), scaled-back version of Nuance’s Dragon Dictate program. The new version can be accessed from the Lion’s menubar and will not require a network connection. You can open the Dragon Express window with a mouse click or keyboard shortcut and instantly begin dictate into the window via USB headset microphone or internal Mac microphone. The transcribed text will immediately appear in the dictate window and from there you can copy, email the text, start a web search with it or share it with your social networking contacts.


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Written by maxim

Friday, November 11th, 2011. 0:24

Steve Jobs Nominated for Time Magazine "Person of the Year"



stevejobscovertiteled

The late Apple co-founder Steve Jobs was nominated by "NBC Nightly News" anchor Brian Williams for Time Magazine "Person of the Year", so he could become the first person to be posthumously awarded the distinction.

"One guy, who changed our world, and I said to Seth Meyers [Saturday Night Live head writer] as we walked across Sixth Avenue, 'Just look with me on this one block walk at how he changed the world around us. Look at how he changed the world,'" Williams said during his nomination speech. "So may he rest in peace, Steve Jobs, and the spirit he represents, are my nominee for Person of the Year."

Nevertheless, it is quite difficult to deny that “the iPhone has changed the world as much as the Bible has.” Jobs was already nominated for Time Magazine’s “Person of the Year”, but Facebook's Mark Zuckerberg won last year. Will see who will be a winner this year. The award will be presented in December.




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Written by Svetlana Osipova

Thursday, November 10th, 2011. 15:26

Prada Outbids Apple In Auction For Retail Space In Milan



galleria-del-duomo-in-milan-

Apple has become known for its ability to get any landmark spot that it wants and its status as greatest retailer in U.S. is a persuading argument in negotiations. But as Macitynet.it reports, when the company wanted to secure one the Milan’s most prestigious landmark buildings in order to open a flagship retail store the company get outbid by the fashion label Prada.


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Written by maxim

Friday, November 4th, 2011. 3:04

New Mac OS X Trojan horse hijacks GPU, spies and steals



trojan

A security firm Sophos, released a report which claims that a new Trojan horse was found to be hidden in a Mac OS X application, Graphic Converter 7.4.

The new Trojan called DevilRobber can steal sensitive user data, usernames and passwords, and take control of the computer’s GPU to generate Bitcoins, a form of currency used online, and is capable of spying on users by taking screenshots of their activity and sending the images online. DevilRobber, also known as "OSX/Miner-D," also runs scripts that can copy information “regarding truecrypt data, Vidalia (TOR plugin for Firefox), your Safari browsing history, and .bash_history” to a dump.txt file. The malware is also able to search for “pthc” files (the term means pre-teen hardcore pornography). And probably that is one of its secondary features to find traces of child abuse on affected computers that could be used against owners of such computers, for example.

Sophos suggests that users may notice that their computers have been attacked by the Trojan. This may affect overall computing performance when the Trojan steals GPU resources. The company asks users not to download software from unreliable sources. Though, common anti-virus programs are able to detect the Trojan.




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Written by Svetlana Osipova

Tuesday, November 1st, 2011. 13:18

Rumors: Apple ‘Questioning’ The Future Of Mac Pro Line



mac pro

Last week it was reported that after pricing information on Intel's upcoming Sandy Bridge E processors surfaced, Apple’s potential options for Mac Pro line update in early 2012 began to clear up. Apple has not updated the Mac Pro line since mid-2010, and Intel’s delays in new processors have pushed their update out from this year to first quarter of 2012.


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Written by maxim

Tuesday, November 1st, 2011. 12:11

Apple's Processor Options for Early 2012 Mac Pro Begin to Firm Up



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A couple of days ago we reported that Apple is unlikely to release updated Mac Pro line until 2012 and Intel's Sandy Bridge E processors should be implemented in new computers. Apple's current dual-processor Mac Pro lineup utilizes Intel's "Westmere" processor family, priced at $387, $996, and $1440 respectively.

Newly-released pricing information for processors of E5-2600 series allows us to make suggestion that  Apple will be able to use the $406 6-core 2.0 GHz E5-2620 in its low-end dual-processor configuration at or near the current $3499 pricing. At the mid range the 8-core 2.0 GHz E5-2650 that costs $1106.  But such price may be high, so Apple could released a limited number of this model with such processor. Apple is more likely will use a cheaper a 6-core chip running at 2.5 GHz E5-2640 that costs at $884. The high end of Mac Pro may be run by the 8-core 2.6 GHz E5-2670 processor coming in at $1552 or the 8-core 2.4 GHz E5-2665 processor, which is expected at $1440.

For the lower-end single-processor Mac Pro, Apple is likely to utilize Intel's E5-1600 series processor line. Pricing on those chips was revealed last month. So, for low- and mid-end single-processor Mac Pro Apple is likely to use the quad-core 3.6 GHz E5-1620 ($294) and 6-core 3.2 GHz E5-1650 ($583), the high end of the single-processor line -  the E5-1660 at $1080.




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Written by Svetlana Osipova

Saturday, October 29th, 2011. 22:47

Cheaper iPhone in 2012 could triple Apple's booming sales in China



reason to buy

According to a research note released by the investment bank Morgan Stanley on Wednesday, a lower-priced iPhone could generate a nearly three-fold increase in demand for Apple in China. The bank conducted research among Chinese customers who hesitate to but the iPhone. 85 percent of them called price as a key factor that prevents them from buying Apple’s smartphones. The right price point could increase demand for iPhone in three times in China.

The maximum price that Chinese customers are ready to pay is $425. But those who said that they were not going to buy an iPhone could afford to pay $344. Nearly 80% of those who took part in the research marked Apple as the leading brand in China. But in last quarter company's share of mobile phone purchases in the region fell from 12% to 7%.

In the third quarter of 2011, China area became the company's second largest market, behind only the U.S. China is "the fastest growing region by far."  China sales of iPhone were $4.5 billion in the September quarter, 16 percent of Apple’s total revenue, comparing with $3.8 billion Apple earned in the June quarter. Meanwhile, one analyst believes that the mobile market in China poses as much as a $70 billion opportunity for Apple.




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Sony Courting Aaron Sorkin to Write Screenplay for Steve Jobs Movie



sorkin

Earlier this month we reported that Sony Pictures had acquired rights to the recently-released Steve Jobs’ authorized biography by Walter Isaacson. As the company is planning to adapt the story  for the big screen, Sony suggest that the best person for writing screenplay would be Aaron Sorkin, who had successfully transitioned the story of Facebook to film The Social Network. He also gained fame for his work on A Few Good Men, The West Wing, and most recently Moneyball with Brad Pitt.

Sony is moving forward with a Steve Jobs movie based on Isaacson's book. And one of the writers being courted by producers to pen his story, according to a person who was briefed on the project but not authorized to speak about it publicly, is Aaron Sorkin, Hollywood's chronicler-in-chief of the complicated visionary. Sony and a Sorkin representative declined to comment on the writer's potential involvement.

Noteworthy, Jobs tried to hired Sorkin to write a film for Pixar, bur he declined his proposal, giving the following explanation:

The truth is I don’t know how to tell those stories. I have a young kid who loves Pixar movies and she’ll turn cartwheels if I tell her I’m writing one and I don’t want to disappoint her by writing the only bad movie in the history of Pixar.




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Written by Svetlana Osipova

Wednesday, October 26th, 2011. 16:43

Apple Television Set Prototypes Reportedly 'In the Works'



apple_tv_favorite_tv_shows

Rumors of an Apple-branded television have been circulating for years, and now have revived after release of Steve Jobs’ authorized biography, where he claims that he finally “cracked” problem. Some analysts expect that Apple may release a new television set as soon as next year. Among the newly presented evidence is a claim that prototypes of the Apple television set are now "in the works".

- Based on Jan-11 meetings in Asia (not with component suppliers), we believe Apple is investing in manufacturing facilities and securing supply for LCD displays. These displays could range from 3.5" mobile displays to 50" television displays.

- More recently, in Sept-11 we met with a contact close to an Asian component supplier who indicated that prototypes of an Apple television are in the works.

Other evidence is several patents and patent applications filed by Apple that addressing the company's work into television-related technologies.  Our expectations from Apple TV include integration with iCloud that would provide access to iTunes Store video content.  Apple is believed could sell 1.4 million television sets at an average selling price of $1800 in 2012, ramping up to 4.3 million units by 2014 as costs drop to an average selling price of $1400.




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Written by Svetlana Osipova

Tuesday, October 25th, 2011. 22:17

Nearly All Apple Hardware Costs More Than the Average PC



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In October 2008, long before the iPad made its debut, then Apple CEO Steve Jobs said this:

There are some customers which we chose not to serve. We don’t know how to make a $500 computer that’s not a piece of junk, and our DNA will not let us ship that. But we can continue to deliver greater and greater value to those customers that we choose to serve. And there’s a lot of them. We’ve seen great success by focusing on certain segments of the market and not trying to be everything to everybody. So I think you can expect us to stick with that winning strategy and continue to try to add more and more value to those products in those customer bases we choose to serve.

But Apple finally launched a $500 computer - the iPad.  The least expensive model costs $499. But the iPad average selling price for the three calendar quarters of 2011 was $628 that is more than the average price of Windows PC. For the same period the iPhone ASP was $653.

These numbers prove that the average selling price for all three Apple’s most profitable categories – the Mac, the iPhone and the iPad – is higher than average selling price of Windows PC that sold at U.S. retail (for the first three quarters of 2011) for $491.




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Written by Svetlana Osipova

Friday, October 21st, 2011. 13:46

New Faster Sandy Bridge MacBook Pros Next Week



sandy bridge macbooks

9to5Mac suggests that Apple may launch the new MacBook Pros next week.

With supplies only becoming more constrained, and with shipments already touching down in select countries, we think a launch next week is likely (between Tuesday and Thursday). That is, of course, if there are no unforeseen circumstances.

The new laptops are likely to have the same prices as current MacBook Pros. The new machines are said to be only a minor update and would probably take advantage of new Sandy Bridge processors released by Intel late this year. The new processors include Quad Core i7 processors with speeds of 2.4GHz, 2.5GHz and 2.7GHz, as well as a Dual Core i7 at 2.8GHz models. The most expectable candidates among processors that might be used for upgrade are Core i7-2840M, Core i7-2760QM, Core i7-2860QM (the top three in the list below). Apple is unable to use Core i7-2960XM due to problems with heating and is unlikely to use the mobile Celeron processor.

intel-list




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Written by Svetlana Osipova

Friday, October 21st, 2011. 12:26