Apple released new iPhone ads - 'Backpacker' and 'Dog Lover'.

Dog Lover shows you how an iPhone helped a family find, care for and keep an eye on their dog:

You can see Petfinder, Facebook, Hey Walkies and iCam apps used in this ad.

Backpacker follows a traveler exploring Barcelona using his iPhone 3GS to find places to stay, keep in contact with mum back home, and do a little translation now and then:

The ad features Hostelword and Jibbigo apps.