University of Delaware Says “Apple Store” Coming On Campus


The University of Delaware has confirmed that, as part of new campus construction plans, an Apple Store will be located next to the new Bookstore, Starbucks, and other facilities. It’s not clear whether the “store” will be a full-feature retail location, a “mini store”, an authorized reseller, or something else specifically tailored to students. Indeed, several rumors in the past years suggested Apple was planning campus-specific Apple Stores, but the plans were never finalized.

At its meeting yesterday, the university’s board said the new B&N bookstore will open August 30th, but didn’t say if the Apple store would open at the same time.

Delaware has no sales tax so such store will be rather profitable for Apple. Moreover, Apple already has a full-size retail store about six miles away from the University of Delaware, and that’s a very trafficked Apple Store. Smaller retail stores obviously will help the company to promote its iPads and MacBook Airs among students.

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Written by Svetlana Osipova

Friday, May 13, 2011. 12:14

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