Apple Releases Two New 'Your Verse' Ads [Video]

The guys from Cupertino have recently released two new "Your Verse" iPad ads. The ads are available either on Apple's official YouTube channel or below. Take a look and tell me what you think about these ads.

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The ads tell us the stories of the electropop group called Yaoband and Jason Hall, who is the founder and the active member of the Slow Roll biking program in Detroit, aimed at reviving the former glory of this American city. The videos show how these different people use their iPads.

If to speak about the Yaoband members, they utilize Apple's tablet as a tool for recording, editing and performing their music.

As to Jason Hall, his iPad is a source of information about the routes of the bike rides, weather conditions and the quantity of members of each ride.

As you might have noticed, Apple's ads differ greatly from those Microsoft or Samsung creates as they don't mock rival products or directly encourage to purchase this or that gadget.