{"id":19671,"date":"2013-02-20T13:13:49","date_gmt":"2013-02-20T09:13:49","guid":{"rendered":"http:\/\/iphoneroot.com\/?p=19671"},"modified":"2013-12-22T03:30:36","modified_gmt":"2013-12-21T23:30:36","slug":"apple-stimulates-sales-growth-in-two-main-consumer-electronics-categories","status":"publish","type":"post","link":"https:\/\/iphoneroot.com\/RU\/apple-stimulates-sales-growth-in-two-main-consumer-electronics-categories\/","title":{"rendered":"Apple \u0441\u0442\u0438\u043c\u0443\u043b\u0438\u0440\u0443\u0435\u0442 \u0440\u043e\u0441\u0442 \u043f\u0440\u043e\u0434\u0430\u0436 \u0432 \u0434\u0432\u0443\u0445 \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0445 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u044f\u0445 \u0431\u044b\u0442\u043e\u0432\u043e\u0439 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u0438\u043a\u0438"},"content":{"rendered":"<p><a href=\"https:\/\/iphoneroot.com\/wp-content\/uploads\/2013\/02\/npd.jpg\" rel=\"lightbox[19671]\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-19672\" src=\"https:\/\/iphoneroot.com\/wp-content\/uploads\/2013\/02\/npd-500x195.jpg\" alt=\"\" width=\"500\" height=\"195\" srcset=\"https:\/\/iphoneroot.com\/wp-content\/uploads\/2013\/02\/npd-500x195.jpg 500w, https:\/\/iphoneroot.com\/wp-content\/uploads\/2013\/02\/npd-300x117.jpg 300w, https:\/\/iphoneroot.com\/wp-content\/uploads\/2013\/02\/npd.jpg 503w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>\u0421\u0435\u0433\u043e\u0434\u043d\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f NPD <a target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.npd.com\/wps\/portal\/npd\/us\/news\/press-releases\/us-consumer-technology-retail-sales-decline-2-percent-in-2012-according-to-the-npd-group\/\">\u043e\u043f\u0443\u0431\u043b\u0438\u043a\u043e\u0432\u0430\u043b\u0430<\/a>, \u043a\u0440\u0443\u043f\u043d\u0435\u0439\u0448\u0438\u0439 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u0440\u044b\u043d\u043a\u0430 \u043f\u043e\u0442\u0440\u0435\u0434\u0438\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0445 \u0442\u043e\u0432\u0430\u0440\u043e\u0432, \u043e\u043f\u0443\u0431\u043b\u0438\u043a\u043e\u0432\u0430\u043b\u0430 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f \u043f\u0440\u043e\u0434\u0430\u0436 \u0431\u044b\u0442\u043e\u0432\u043e\u0439 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u0438\u043a\u0438 \u0432 \u0421\u0428\u0410 \u0432 2012 \u0433\u043e\u0434\u0443. \u041f\u043e \u0434\u0430\u043d\u043d\u044b\u043c \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438, \u0432 2012 \u0433\u043e\u0434\u0443 \u043e\u0431\u044a\u0451\u043c \u043f\u0440\u043e\u0434\u0430\u0436 \u0431\u044b\u0442\u043e\u0432\u043e\u0439 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u0438\u043a\u0438 \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u043b 143 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u043e\u0432 \u0434\u043e\u043b\u043b\u0430\u0440\u043e\u0432, \u0447\u0442\u043e \u043d\u0430 4 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u0430 \u0434\u043e\u043b\u043b\u0430\u0440\u043e\u0432 \u043c\u0435\u043d\u044c\u0448\u0435, \u0447\u0435\u043c \u0432 2010 \u0433\u043e\u0434\u0443.<\/p>\n<p><!--more--><\/p>\n<p>\u041a\u0440\u043e\u043c\u0435 \u0442\u043e\u0433\u043e, \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u0432 \u0442\u0440\u0451\u0445 \u0438\u0437 \u043f\u044f\u0442\u0438 \u043b\u0443\u0447\u0448\u0438\u0445 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0439 (\u043f\u043e \u0434\u043e\u0445\u043e\u0434\u0443 \u0432 2012 \u0433\u043e\u0434\u0443) \u0441\u043d\u0438\u0437\u0438\u043b\u0438\u0441\u044c \u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 2011 \u0433\u043e\u0434\u043e\u043c. \u0412 \u0447\u0430\u0441\u0442\u043d\u043e\u0441\u0442\u0438 \u044d\u0442\u043e \u043a\u043e\u0441\u043d\u0443\u043b\u043e\u0441\u044c \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0439 \u043d\u043e\u0443\u0442\u0431\u0443\u043a\u0438, \u0436\u0438\u0434\u043a\u043e\u043a\u0440\u0438\u0441\u0442\u0430\u043b\u043b\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0438 \u043f\u043b\u0430\u0437\u043c\u0435\u043d\u043d\u044b\u0435 \u0442\u0435\u043b\u0435\u0432\u0438\u0437\u043e\u0440\u044b, \u0430 \u0442\u0430\u043a\u0436\u0435 \u043d\u0430\u0441\u0442\u043e\u043b\u044c\u043d\u044b\u0435 \u043a\u043e\u043c\u043f\u044c\u044e\u0442\u0435\u0440\u044b. \u041e\u0431\u044a\u0451\u043c \u043f\u0440\u043e\u0434\u0430\u0436 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u043b\u0441\u044f \u0442\u043e\u043b\u044c\u043a\u043e \u0432 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u044f\u0445 \u0441\u043c\u0430\u0440\u0442\u0444\u043e\u043d\u044b \u0438 \u043f\u043b\u0430\u043d\u0448\u0435\u0442\u044b \u2013 \u0434\u0432\u0443\u0445 \u0440\u044b\u043d\u043a\u0430\u0445, \u043d\u0430 \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u0432 \u043d\u0430\u0441\u0442\u043e\u044f\u0449\u0435\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043e\u043c\u0438\u043d\u0438\u0440\u0443\u0435\u0442 Apple. \u0412\u0438\u0446\u0435-\u043f\u0440\u0435\u0437\u0438\u0434\u0435\u043d\u0442 NPD \u043f\u043e \u043e\u0442\u0440\u0430\u0441\u043b\u0435\u0432\u043e\u043c\u0443 \u0430\u043d\u0430\u043b\u0438\u0437\u0443 \u0421\u0442\u0438\u0432\u0435\u043d \u0411\u0435\u0439\u043a\u0435\u0440 \u0441\u043a\u0430\u0437\u0430\u043b:<\/p>\n<blockquote><p>\u201cWhile CE remains a dynamic industry the fact is that the stellar growth of the past few years has made growth today more difficult,\u201d [said Stephen Baker, vice president of industry analysis at NPD.]. \u201cMost market segments have high penetration rates and the demand for additional devices is slowing, or declining. Tablets and smartphones have been able to stimulate demand for additional devices, but unfortunately it hasn\u2019t been enough, yet, to sustain positive growth trends.\u201d<\/p><\/blockquote>\n<blockquote><p>\u00ab\u0420\u044b\u043d\u043e\u043a \u0431\u044b\u0442\u043e\u0432\u043e\u0439 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u0438\u043a\u0438 \u043e\u0441\u0442\u0430\u0451\u0442\u0441\u044f \u0434\u0438\u043d\u0430\u043c\u0438\u0447\u043d\u044b\u043c, \u043d\u043e \u0438\u0437-\u0437\u0430 \u043e\u0433\u0440\u043e\u043c\u043d\u043e\u0433\u043e \u0440\u043e\u0441\u0442\u0430 \u043f\u0440\u043e\u0434\u0430\u0436 \u0432 \u043f\u0440\u043e\u0448\u043b\u044b\u0435 \u0433\u043e\u0434\u044b, \u0441\u0435\u0433\u043e\u0434\u043d\u044f \u0441\u043b\u043e\u0436\u043d\u0435\u0435 \u0434\u043e\u0441\u0442\u0438\u0447\u044c \u0443\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u044f \u043f\u0440\u043e\u0434\u0430\u0436.<\/p>\n<p>\u0411\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u043e \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u043e\u0432 \u0440\u044b\u043d\u043a\u0430 \u0438\u043c\u0435\u044e\u0442 \u0432\u044b\u0441\u043e\u043a\u0443\u044e \u0441\u0442\u0435\u043f\u0435\u043d\u044c \u043f\u0440\u043e\u043d\u0438\u043a\u043d\u043e\u0432\u0435\u043d\u0438\u044f, \u0438 \u0441\u043f\u0440\u043e\u0441 \u043d\u0430 \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0430 \u0437\u0430\u043c\u0435\u0434\u043b\u044f\u0435\u0442\u0441\u044f \u0438\u043b\u0438 \u043f\u0430\u0434\u0430\u0435\u0442. \u041f\u043b\u0430\u043d\u0448\u0435\u0442\u044b \u0438 \u0441\u043c\u0430\u0440\u0442\u0444\u043e\u043d\u044b \u0441\u0442\u0438\u043c\u0443\u043b\u0438\u0440\u0443\u044e\u0442 \u0441\u043f\u0440\u043e\u0441 \u043d\u0430 \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0430, \u043d\u043e, \u043a \u0441\u043e\u0436\u0430\u043b\u0435\u043d\u0438\u044e, \u044d\u0442\u043e\u0433\u043e \u043d\u0435\u0434\u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u043e \u0434\u043b\u044f \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u044f \u043f\u043e\u043b\u043e\u0436\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0439 \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u0438 \u0440\u043e\u0441\u0442\u0430\u00bb.<\/p><\/blockquote>\n<p>NPD \u0442\u0430\u043a\u0436\u0435 \u043e\u0442\u043c\u0435\u0442\u0438\u043b\u0430, \u0447\u0442\u043e \u0434\u043e\u043b\u044f \u043f\u0440\u043e\u0434\u0430\u0436 Apple \u0432 \u0421\u0428\u0410 \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u043b\u0430 19,9% (\u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0434\u043e\u0445\u043e\u0434\u0430), \u0447\u0442\u043e \u043d\u0430 2,6% \u0432\u044b\u0448\u0435, \u0447\u0435\u043c \u0432 2011 \u0433\u043e\u0434\u0443. Samsung \u043f\u043e\u043b\u0443\u0447\u0438\u043b\u0430 9,3% \u043f\u0440\u043e\u0434\u0430\u0436, \u043d\u0430 2,3% \u0432\u044b\u0448\u0435, \u0447\u0435\u043c \u0432 2011 \u0433\u043e\u0434\u0443.<\/p>\n<p>\u0420\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u043c \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u044c <a target=\"_blank\" href=\"http:\/\/www.cyberforum.ru\/consumer-electronics\/\">\u0444\u043e\u0440\u0443\u043c \u043e \u0431\u044b\u0442\u043e\u0432\u043e\u0439 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u0438\u043a\u0435<\/a> \u043d\u0430 \u0441\u0430\u0439\u0442\u0435 cyberforum.ru.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u0421\u0435\u0433\u043e\u0434\u043d\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f NPD \u043e\u043f\u0443\u0431\u043b\u0438\u043a\u043e\u0432\u0430\u043b\u0430, \u043a\u0440\u0443\u043f\u043d\u0435\u0439\u0448\u0438\u0439 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u0440\u044b\u043d\u043a\u0430 \u043f\u043e\u0442\u0440\u0435\u0434\u0438\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0445 \u0442\u043e\u0432\u0430\u0440\u043e\u0432, \u043e\u043f\u0443\u0431\u043b\u0438\u043a\u043e\u0432\u0430\u043b\u0430 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f \u043f\u0440\u043e\u0434\u0430\u0436 \u0431\u044b\u0442\u043e\u0432\u043e\u0439 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u0438\u043a\u0438 \u0432 \u0421\u0428\u0410 \u0432 2012 \u0433\u043e\u0434\u0443. \u041f\u043e \u0434\u0430\u043d\u043d\u044b\u043c \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438, \u0432 2012 \u0433\u043e\u0434\u0443 \u043e\u0431\u044a\u0451\u043c \u043f\u0440\u043e\u0434\u0430\u0436 \u0431\u044b\u0442\u043e\u0432\u043e\u0439 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u0438\u043a\u0438 \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u043b 143 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u043e\u0432 \u0434\u043e\u043b\u043b\u0430\u0440\u043e\u0432, \u0447\u0442\u043e \u043d\u0430 4 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u0430 \u0434\u043e\u043b\u043b\u0430\u0440\u043e\u0432 \u043c\u0435\u043d\u044c\u0448\u0435, \u0447\u0435\u043c \u0432 2010 \u0433\u043e\u0434\u0443.<\/p>\n","protected":false},"author":6075,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,1095],"tags":[781,36,34,1138,524,913,859,504,1220,138,1026,475,126,553,914,989],"class_list":["post-19671","post","type-post","status-publish","format-standard","hentry","category-all","category-financial","tag-app","tag-apple","tag-iphone","tag-lion","tag-news","tag-president","tag-report","tag-sale","tag-sales","tag-samsung","tag-sed","tag-smartphone","tag-tablet","tag-u-s","tag-iphone-ru","tag-smartphone-ru"],"_links":{"self":[{"href":"https:\/\/iphoneroot.com\/RU\/wp-json\/wp\/v2\/posts\/19671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iphoneroot.com\/RU\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iphoneroot.com\/RU\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iphoneroot.com\/RU\/wp-json\/wp\/v2\/users\/6075"}],"replies":[{"embeddable":true,"href":"https:\/\/iphoneroot.com\/RU\/wp-json\/wp\/v2\/comments?post=19671"}],"version-history":[{"count":0,"href":"https:\/\/iphoneroot.com\/RU\/wp-json\/wp\/v2\/posts\/19671\/revisions"}],"wp:attachment":[{"href":"https:\/\/iphoneroot.com\/RU\/wp-json\/wp\/v2\/media?parent=19671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iphoneroot.com\/RU\/wp-json\/wp\/v2\/categories?post=19671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iphoneroot.com\/RU\/wp-json\/wp\/v2\/tags?post=19671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}