{"id":19864,"date":"2013-03-13T20:40:58","date_gmt":"2013-03-13T16:40:58","guid":{"rendered":"http:\/\/iphoneroot.com\/?p=19864"},"modified":"2013-03-13T20:48:14","modified_gmt":"2013-03-13T16:48:14","slug":"in-2012-samsung-outpaced-apple-in-advertising-spending","status":"publish","type":"post","link":"https:\/\/iphoneroot.com\/RU\/in-2012-samsung-outpaced-apple-in-advertising-spending\/","title":{"rendered":"\u0412 2012 \u0433\u043e\u0434\u0443 Samsung \u043f\u043e\u0442\u0440\u0430\u0442\u0438\u043b\u0430 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0431\u043e\u043b\u044c\u0448\u0435, \u0447\u0435\u043c Apple"},"content":{"rendered":"<p><a href=\"https:\/\/iphoneroot.com\/wp-content\/uploads\/2013\/03\/apple-vs-samsung-advertising-ad-budget-2012.jpg\"  rel=\"lightbox[19864]\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19865\" src=\"https:\/\/iphoneroot.com\/wp-content\/uploads\/2013\/03\/apple-vs-samsung-advertising-ad-budget-2012.jpg\" alt=\"\" width=\"444\" height=\"212\" srcset=\"https:\/\/iphoneroot.com\/wp-content\/uploads\/2013\/03\/apple-vs-samsung-advertising-ad-budget-2012.jpg 444w, https:\/\/iphoneroot.com\/wp-content\/uploads\/2013\/03\/apple-vs-samsung-advertising-ad-budget-2012-300x143.jpg 300w\" sizes=\"auto, (max-width: 444px) 100vw, 444px\" \/><\/a><\/p>\n<p>\u041a\u0430\u043a <noindex><a target=\"_blank\" rel=\"nofollow\" href=\"http:\/\/online.wsj.com\/article\/SB10001424127887324096404578356651577771618.html\" target=\"_blank\" >\u0441\u043e\u043e\u0431\u0449\u0430\u0435\u0442<\/a><\/noindex> The Wall Street Journal, \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 Kantar Media \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u044e\u0442, \u0447\u0442\u043e Samsung \u0441\u0442\u0430\u043b\u0430 \u0442\u0440\u0430\u0442\u0438\u0442\u044c \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0431\u043e\u043b\u044c\u0448\u0435 \u0434\u0435\u043d\u0435\u0433 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0442\u0435\u043b\u0435\u0444\u043e\u043d\u043e\u0432, \u0447\u0435\u043c \u0440\u0430\u043d\u044c\u0448\u0435. \u041f\u043e \u043e\u0446\u0435\u043d\u043a\u0430\u043c \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438, Samsung \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u043b\u0430 \u0441\u0432\u043e\u0438 \u0440\u0430\u0441\u0445\u043e\u0434\u044b \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0432 \u0421\u0428\u0410 \u0441 $78 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u043e\u0432 \u0432 2011 \u0433\u043e\u0434\u0443 \u0434\u043e $401 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u0430 \u0432 2012 \u0433\u043e\u0434\u0443, \u0447\u0442\u043e \u043d\u0430 20% \u0431\u043e\u043b\u044c\u0448\u0435, \u0447\u0435\u043c \u043f\u043e\u0442\u0440\u0430\u0442\u0438\u043b\u0430 Apple. \u0412 \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u0438 \u0433\u043e\u0432\u043e\u0440\u0438\u0442\u0441\u044f:<\/p>\n<p><!--more--><\/p>\n<blockquote><p>\u00ab\u0412 2011 \u0433\u043e\u0434\u0443 Apple \u043f\u043e\u0442\u0440\u0430\u0442\u0438\u043b\u0430 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0442\u0435\u043b\u0435\u0444\u043e\u043d\u043e\u0432 \u0432 \u0421\u0428\u0410 \u0432 \u0442\u0440\u0438 \u0440\u0430\u0437\u0430 \u0431\u043e\u043b\u044c\u0448\u0435, \u0447\u0435\u043c Samsung, \u043d\u043e \u0432 \u043f\u0440\u043e\u0448\u043b\u043e\u043c \u0433\u043e\u0434\u0443 Samsung \u043e\u0442\u0432\u0435\u0442\u0438\u043b\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u0431\u043b\u0438\u0446-\u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0435\u0439 \u043d\u0430 \u0442\u0435\u043b\u0435\u0432\u0438\u0434\u0435\u043d\u0438\u0438, \u0431\u0438\u0433\u0431\u043e\u0440\u0434\u0430\u0445, \u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442 \u0438 \u043f\u0435\u0447\u0430\u0442\u043d\u044b\u0445 \u0421\u041c\u0418, \u0447\u0442\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u043b\u043e \u043a\u043e\u0440\u0435\u0439\u0441\u043a\u043e\u043c\u0443 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044e \u0437\u0430\u043d\u044f\u0442\u044c \u0432\u044b\u0433\u043e\u0434\u043d\u0443\u044e \u043f\u043e\u0437\u0438\u0446\u0438\u044e \u043d\u0430 \u0440\u044b\u043d\u043a\u0435\u00bb.<\/p><\/blockquote>\n<p>The Wall Street Journal \u0442\u0430\u043a\u0436\u0435 \u0434\u043e\u0431\u0430\u0432\u0438\u043b, \u0447\u0442\u043e, \u043f\u043e \u0441\u043b\u043e\u0432\u0430\u043c \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u043e\u0432 \u043e\u043f\u0435\u0440\u0430\u0442\u043e\u0440\u043e\u0432 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0439 \u0441\u0432\u044f\u0437\u0438, Samsung \u0442\u0440\u0430\u0442\u0438\u0442 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0430 BTL (below-the-line) \u0431\u043e\u043b\u044c\u0448\u0435 \u0434\u0435\u043d\u0435\u0433, \u0447\u0435\u043c \u043b\u044e\u0431\u043e\u0439 \u0434\u0440\u0443\u0433\u043e\u0439 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044c \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432. \u042d\u0442\u0438 \u0434\u0435\u043d\u044c\u0433\u0438 \u0442\u0440\u0430\u0442\u044f\u0442\u0441\u044f \u043d\u0430 \u043f\u0440\u043e\u043c\u043e-\u0430\u043a\u0446\u0438\u0438, \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0438 \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u0435 \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u043e\u0432 \u0432 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430\u0445 \u043e\u043f\u0435\u0440\u0430\u0442\u043e\u0440\u043e\u0432 \u0441\u0432\u044f\u0437\u0438.<\/p>\n<p>\u0410\u043d\u0430\u043b\u0438\u0442\u0438\u043a \u0411\u0435\u043d\u0435\u0434\u0438\u043a\u0442 \u042d\u0432\u0430\u043d\u0441 \u0438\u0437 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 Tech\/telco \u0442\u0430\u043a\u0436\u0435 <a href=\"https:\/\/twitter.com\/BenedictEvans\/statuses\/311807590973726720\" target=\"_blank\" >\u0441\u043e\u043e\u0431\u0449\u0430\u0435\u0442<\/a>, \u0447\u0442\u043e \u0443\u043a\u0430\u0437\u0430\u043d\u043d\u044b\u0435 \u0446\u0438\u0444\u0440\u044b \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u044e\u0442 \u043e\u043a\u043e\u043b\u043e 10% \u0432\u0441\u0435\u0445 \u0440\u0430\u0441\u0445\u043e\u0434\u043e\u0432 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0432 \u043c\u0438\u0440\u0435 \u0434\u043b\u044f Samsung \u0438 \u043e\u0434\u043d\u0443 \u0442\u0440\u0435\u0442\u044c \u0434\u043b\u044f Apple, \u0447\u0442\u043e \u0432 \u0446\u0435\u043b\u043e\u043c \u043e\u0442\u0440\u0430\u0436\u0430\u0435\u0442 \u043e\u0431\u0449\u0435\u0435 \u0440\u0430\u0441\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0435 \u043f\u0440\u043e\u0434\u0430\u0436 \u0434\u043b\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u041a\u0430\u043a \u0441\u043e\u043e\u0431\u0449\u0430\u0435\u0442 The Wall Street Journal, \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 Kantar Media \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u044e\u0442, \u0447\u0442\u043e Samsung \u0441\u0442\u0430\u043b\u0430 \u0442\u0440\u0430\u0442\u0438\u0442\u044c \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0431\u043e\u043b\u044c\u0448\u0435 \u0434\u0435\u043d\u0435\u0433 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0442\u0435\u043b\u0435\u0444\u043e\u043d\u043e\u0432, \u0447\u0435\u043c \u0440\u0430\u043d\u044c\u0448\u0435. \u041f\u043e \u043e\u0446\u0435\u043d\u043a\u0430\u043c \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438, Samsung \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u043b\u0430 \u0441\u0432\u043e\u0438 \u0440\u0430\u0441\u0445\u043e\u0434\u044b \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0432 \u0421\u0428\u0410 \u0441 $78 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u043e\u0432 \u0432 2011 \u0433\u043e\u0434\u0443 \u0434\u043e $401 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u0430 \u0432 2012 \u0433\u043e\u0434\u0443, \u0447\u0442\u043e \u043d\u0430 20% \u0431\u043e\u043b\u044c\u0448\u0435, \u0447\u0435\u043c \u043f\u043e\u0442\u0440\u0430\u0442\u0438\u043b\u0430 [&hellip;]<\/p>\n","protected":false},"author":6075,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,1095],"tags":[319,781,36,421,422,327,34,710,656,859,927,504,1220,138,1026,86,179,553,926,928,914],"class_list":["post-19864","post","type-post","status-publish","format-standard","hentry","category-all","category-financial","tag-advertising","tag-app","tag-apple","tag-car","tag-fun","tag-ican","tag-iphone","tag-mobile","tag-notes","tag-report","tag-research","tag-sale","tag-sales","tag-samsung","tag-sed","tag-test","tag-twitter","tag-u-s","tag-wall-street-journal","tag-wsj","tag-iphone-ru"],"_links":{"self":[{"href":"https:\/\/iphoneroot.com\/RU\/wp-json\/wp\/v2\/posts\/19864","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iphoneroot.com\/RU\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iphoneroot.com\/RU\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iphoneroot.com\/RU\/wp-json\/wp\/v2\/users\/6075"}],"replies":[{"embeddable":true,"href":"https:\/\/iphoneroot.com\/RU\/wp-json\/wp\/v2\/comments?post=19864"}],"version-history":[{"count":0,"href":"https:\/\/iphoneroot.com\/RU\/wp-json\/wp\/v2\/posts\/19864\/revisions"}],"wp:attachment":[{"href":"https:\/\/iphoneroot.com\/RU\/wp-json\/wp\/v2\/media?parent=19864"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iphoneroot.com\/RU\/wp-json\/wp\/v2\/categories?post=19864"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iphoneroot.com\/RU\/wp-json\/wp\/v2\/tags?post=19864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}