{"id":9336,"date":"2010-10-20T21:08:45","date_gmt":"2010-10-20T17:08:45","guid":{"rendered":"http:\/\/iphoneroot.com\/?p=9336"},"modified":"2010-10-22T19:44:19","modified_gmt":"2010-10-22T15:44:19","slug":"live-from-apples-back-to-the-mac-event","status":"publish","type":"post","link":"https:\/\/iphoneroot.com\/RU\/live-from-apples-back-to-the-mac-event\/","title":{"rendered":"Live from Apple's Back to the Mac event (constantly updating)"},"content":{"rendered":"<p><\/p>\n<div>11:28AM Thanks for reading along!<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20305back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>11:28AM Hands on time!<\/div>\n<div>11:28AM Well, we definitely want a MacBook Air after seeing the video.<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20304back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><!--more--><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20303back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20302back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20301back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20300back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20299back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20298back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>11:26AM The flash storage is placed directly onto the logic board as opposed to in an SSD unit. Makes sense. Hello iPad.<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20297back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20296back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20295back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20293back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20291back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>11:24AM Phil: \"The best way to deliver multitouch is through the trackpad.\"<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20290back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20289back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20288back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20287back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20286back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>11:23AM Ah, Ive is waxing philosophical. Of course!<\/div>\n<div>11:22AM \"We also made a video I'd like to show you... let's run that.\"<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20285back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20284back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20283back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20282back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20281back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20280back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>11:22AM These computers are pure sex. Sorry, it had to be said.<\/div>\n<div>11:21AM \"So, we made an ad!\"<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20279back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>11:21AM \"Both of them are available starting... today.\"<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20278back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20277back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20275back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>11:21AM $999 for 64GB, $1199 for 128GB for the 11.6, 13.3 is $1299 for 128GB, $1599 for 256GB<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20274back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20272back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>11:20AM Pricing starts at $999.<\/div>\n<div>11:20AM  \"So what are we going to price these at? We've tried to be really   aggressive. We think all notebooks will be like this someday.\"<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20271back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>11:19AM 11.6inch backlit display, 1366 x 768, Core 2 Duo... 5 hours of battery life, and 30 days standby.<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20270back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20269back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20268back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20267back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20266back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20265back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>11:19AM 11.6 inch little brother -- even smaller and lighter.<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20264back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20263back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>11:19AM \"Now this 13.3 inch MacBook Air isn't the whole story... because it has a younger brother.\"<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20262back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>11:18AM  \"So what's inside this puppy? Let's take a look. We have flash storage.  802.11n WiFi, C2D CPU, memory, stereo speakers... and our battery. You  see what the biggest thing is in there. It's our battery.\"<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20261back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20260back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20259back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20258back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>11:17AM  \"The wireless web tests... these... the PC industry's tests don't  reflect real world use. We're moving to more real world tests. Even in  these tests, we're getting 7 hours of battery life. We think it's a  double improvement.\"<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20257back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20255back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>11:16AM \"Battery life... wireless web tests, 7 hours, 30 days standby.\"<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20254back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20253back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20252back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>11:16AM \"Because we know the benefits from the iPad. Instant on. It's much more reliable. And it's 90% smaller and lighter.\"<\/div>\n<div>11:15AM \"There is no optical drive, and there is no hard drive. We have gone to flash storage. Why do we do this?\"<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20251back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>11:15AM 1440 x 900 display, Core 2 Duo CPU, NVIDIA GeForce 320m, multitouch trackpad, FaceTime camera.<\/div>\n<div>11:14AM \"So let me tell you a bit about it. It's got a 13.3 inch LED backlit display.\"<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20248back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20247back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20246back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20245back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20244back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>11:14AM  \"It's hard enough to build something thin -- but we want our products  to be durable. So the new Air is complete Unibody construction.\"<\/div>\n<div>11:14AM \"It's amazingly thin. At its thickest point, it is 0.68 inches thin. And it tapers to .11 inches. And it weighs 2.9 lbs.\"<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20243back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20242back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20241back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20240back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20239back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>11:13AM \"It's really stunning. And it's really small.\"<\/div>\n<div>11:13AM \"This is the result... it is our new MacBook Air, and we think it's the future of notebooks.\"<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20238back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20237back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20236back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>11:13AM  \"These are some great things for notebooks. So we asked ourselves, what  would happen if a MacBook and an iPad hooked up?\" Laughs!<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20235back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>11:12AM \"Instant on... great battery life, amazing standby time... solid state storage... and it's thinner and lighter.\"<\/div>\n<div>11:12AM  \"Just like this philosophy has benefit in our software, it can have  benefit in our hardware. What would happen is a Mac met an iPad?\"<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20232back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20231back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>11:11AM \"That one more thing really comes back to our theme today. We talked about this virtuous circle.\"<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20230back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>11:11AM \"These are the things we wanted to share with you today... but there is one more thing.\"<\/div>\n<div>11:11AM \"And, Lion -- coming this summer with amazing features like Mission Control...\"<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20229back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20228back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>11:11AM \"iLife 11, phenomenal new applications... FaceTime on Mac...\"<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20227back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20226back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20225back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>11:10AM  \"Again, Back to the Mac... we saw the state of the Mac, we love it,  we're investing heavily in it. Our retail marketshare has topped 20%,  and we continue to invest in our retail stores.\"<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20224back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20223back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20222back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>11:09AM  \"Now I want to go back and talk about the App Store for a minute. The  Mac App Store is going to be really great for our users. We don't want  to wait for Lion. We're going to put it out on Snow Leopard, and will  open within 90 days.\"<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20221back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20220back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20219back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20218back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20217back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>11:08AM \"So that is OS X Lion.\"<\/div>\n<div>11:08AM \"I wish we had another hour and a half to show you more. Our plan is to release Lion this summer, 2011.\"<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20216back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20215back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>11:08AM \"We're really excited about Lion. These new features are going to delight Mac users.\"<\/div>\n<div>11:07AM And guess what? Steve is back.<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20214back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>11:07AM It layers apps with multiple Windows in a stack, almost identical to Palm's new webOS stacks!<\/div>\n<div>11:06AM Mission Control is an Expose view of your windows, your open apps (at least the fullscreen ones), and your dock.<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20213back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20212back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>11:05AM Dashboard is now a screen you can flip to using gestures.<\/div>\n<div>11:05AM You can use a multitouch gesture to swipe away from your fullscreen app and back onto the desktop or another app.<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20210back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20209back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20208back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>11:04AM Full screen view is, again, very iPad like.<\/div>\n<div>11:04AM \"Next up, fullscreen apps.\"<\/div>\n<div>11:03AM You can also create folders, exactly like iOS. This is essentially an iOS Springboard layer on OS X.<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20207back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20206back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20205back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>11:03AM It also has pages like the iPad. It's an iPad layer, basically.<\/div>\n<div>11:03AM Ah! It pops open a grid of apps on your desktop like the iPad grid.<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20204back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>11:02AM \"Next up is the launchpad.\"<\/div>\n<div>11:02AM \"That's the Mac App Store.\"<\/div>\n<div>11:02AM One-click on the \"buy\" button. Drops the app into your dock and auto-downloads.<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20203back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20202back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>11:01AM Product overview page has description, screen shots, reviews. Just like the App Store.<\/div>\n<div>11:01AM \"I want to show you just how easy it is to install an app.\"<\/div>\n<div>11:01AM In fact, nearly identical, and navigation seems largely the same as well. It also auto-tracks updates.<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20201back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>11:00AM App Store is a standalone app -- looks a lot like iTunes.<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20200back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>11:00AM \"I want to start with the App Store. We've taken everything that users love about the iPad and brought it to the Mac.\"<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20199back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20198back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>11:00AM Craig Federighi is up to demo!<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20196back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20195back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>11:00AM  \"This is great, but as we've added fullscreen apps, you know we have  four of these things. Wouldn't it be great to unify these? And we've  done that in something we call mission control.\"<\/div>\n<div>10:59AM  \"So there's one other thing  we'd like to show you today. We have these  four cool things we do in OS X. Expose, Dashboard, full screen apps,  and spaces...\"<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20194back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20193back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20192back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20191back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>10:59AM \"That is the Mac app store. You'll have a single place to put them -- the launch pad -- home screens for your apps.\"<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20190back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>10:58AM  Best place to discover apps. One click downloads. Auto app updates.  Free and paid apps with a 70 \/ 30 split. Apps are licensed for use on  all your personal Macs.<\/div>\n<div>10:58AM  \"The App Store -- it's been huge as you know. On the iPhone it's  completely revolutionized mobile apps. Over 7b apps have been  downloaded. We'd like to bring it back to the Mac. For Lion we'll have a  Mac App Store.\"<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20186back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20185back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20184back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20183back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>10:57AM \"We put a trackpad on our mouse, and we've come out with a pure trackpad for desktops.\"<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20182back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>10:57AM \"It gives great demo, but after a while your arm feels like it's going to fall off. Touch surfaces want to be horizontal.\"<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20181back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>10:56AM \"Let's talk about a few of these -- multitouch gestures. The first thing you think of is this...\" Finger touching a MBP screen.<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20180back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>10:56AM \"We want to bring some of this stuff back to the Mac.\"<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20178back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>10:55AM  \"Apps on the iPad auto save, you don't have to bother saving your data.  And when you launch apps, they auto resume... that'd be great on the  Mac too.\"<\/div>\n<div>10:55AM \"App Home screens... full screen apps -- every app on the iPad is a fullscreen app.\"<\/div>\n<div>10:55AM  \"These are going to be some of the most exciting things. We want to  show you a few key features. So what have we learned and become inspired  by on the iPad? Multitouch gestures... the App Store... why not the Mac  too?\"<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20173back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20172back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20171back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>10:54AM  \"What is the philosophy about Lion? That's where Back to the Mac comes  from. We started with OS X and we created a new version called iOS --  it's now used  in the iPad as well. We're inspired by some of those  innovations. And we want to bring them back to the mac. Mac OS X meets  the iPad.\"<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20170back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20169back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20168back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>10:53AM  \"We've had seven major releases of OS X in the last decade. We're  improving with every release. We're happy with Snow Leopard, but we're  going to take it even further. We're going to give you a preview of the  next version... and we call it Lion.\"<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20166back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20167back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>10:52AM \"Now, next up, the  entr\u00e9e for today... we want to give you a sneak peak at where we're going with OS X.\"<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20165back2mac-1287597159.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20165back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>10:52AM \"There's the new logo.\"<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20164back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20163back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>10:52AM \"So that's FaceTime for the Mac, and we're going to release that in beta... today!\"<\/div>\n<div>10:51AM \"Thanks a million Phil. Bye!\"<\/div>\n<div>10:51AM \"There's nothing to set up, there's nothing to configure... it's a very simple demo.\" Big laughs.<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20162back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>10:51AM  \"What are you on Phil?\" \"I'm on an iPhone 4, I always have it with me.\"  \"Hey, turn your phone into landscape mode... want to turn it back?\"<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20161back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20159back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20158back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>10:50AM  \"We're really excited by this -- so let me give you a demo. On my Mac  here we have our FaceTime logo. I double click on it. I go to favorites  and here's Phil Schiller. Hey Phil!\" And there he is.<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20157back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20156back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20155back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20154back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20153back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20152back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20151back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>10:49AM  \"The number 1 request we've gotten is, can we please do FaceTime  calling with these devices and the Mac? We're introducing FaceTime for  the Mac today.\"<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20150back2mac-1287596968.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>10:49AM \"We've shipped 19m devices with FaceTime on them.\"<\/div>\n<div>10:49AM \"It's the first video calling on mobile devices.\" No, it isn't.<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20150back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>10:48AM \"Thanks to Greg and everbody on his team. So that's iLife. Next up, I'd like to talk about FaceTime.\"<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20149back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20148back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>10:48AM \"And iLife 11 is available today.\"<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20147back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20146back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>10:48AM  \"Isn't that great? So, GarageBand 11 with some great new features in  it. Over 5m use GarageBand now. So, iLife 11. iLife 11, all this amazing  engineering that's gone into these products... is free with every new  Mac. If you want to upgrade your existing Mac, just $49.\"<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20145back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20144back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>10:47AM Steve is... back!<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20142back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>10:46AM It keeps a history of your performances so you can relive painful mistakes.<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20141back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20140back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>10:45AM New \"how did I play\" is a lot like Rock Band... but less fun.<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20139back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20138back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20137back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20136back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20135back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20134back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>10:44AM  New fullscreen view of Lessons -- again, looks very much like an iPad  application. It's pretty clear where Apple is headed with this stuff.<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20133back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>10:43AM New built-in lessons. But who needs lessons when you've got Groovematching and Flextime?<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20132back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>10:43AM Flextime allows auto dragging of lengths of waveforms. You can make notes longer or shorter at will.<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20131back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20130back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>10:41AM \"Much better, right? It's like an automatic spell checker for bad rhythm.\" So basically, AutoTune if you can't keep time.<\/div>\n<div>10:41AM \"We don't want our songs sounding robotic.\" Well we have some bad news for you...<\/div>\n<div>10:41AM So the new GB does \"groove correction\" automatically.<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20129back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>10:40AM Because it would be terrible if someone just learned to play tighter with their band.<\/div>\n<div>10:40AM  \"We're going to open an existing song. Now imagine a group of kids have  gotten together to jam in their garage, and every recorded to a drum  loop. Now I think it's going to be clear that these guys are going to  need a little help.\" Ouch, lots of off time playing. \"Kind of mess,  right? Well the problem is the rhythm, everyone is playing sloppy. Drums  are great, they're the only thing in the song that's right.\" Oh we get  it -- you don't have to learn to play better -- GarageBand will fix it  for you.<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20128back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20127back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20126back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20125back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20123back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>10:38AM  \"So a lot of great new features in iMovie 11. We also have a new  Garageband. Garageband 11. It has some great new features to help you  fix timing in your music, something called flextime... more effects...  and new piano and guitar lessons. Here's Xander Soren.\"<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20122back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>10:37AM Steve is back! \"That is awesome, you know Randy and his team invented all this stuff.\"<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20121back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>10:37AM We're guessing you'll need to have friends and \/ or a family to really make this work.<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20120back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20115back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20116back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20117back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20118back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20119back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20112back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20113back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20114back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>10:36AM We want to see this movie about a stranger and their friends... bad. We hear it's coming Fall 2010.<\/div>\n<div>10:35AM Now we're seeing some of the other trailers you can make. Fun stuff.<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20111back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>10:35AM So they just ran this trailer. Seriously impressive, and of course... huge applause.<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20110back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20107back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20108back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20109back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20105back2mac-1287596050.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20106back2mac-1287596049.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>10:33AM  The tool asks for specific people for closeups. Highly interesting.  This is going to change the course of Engadget's turn-of-the-century  gangster epic we've been filming.<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20105back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20106back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20103back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20104back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>10:32AM  Face detection tech from iPhoto is in use here, can now detect faces in  video. Can also detect whether a shot is a close up or wide. Pretty  interesting application of the technology.<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20102back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>10:31AM  The trailer tool gives you templates that ask for specific types of  clips. You just drag and drop the appropriate clips into the outline.<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20101back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>10:31AM Trailer music was recorded by a full symphony.<\/div>\n<div>10:31AM You can switch to 24fps if you like.<\/div>\n<div>10:30AM Being able to adjust FPS speed! A minor note here -- but that's big.<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20100back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20099back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>10:29AM This seems silly, but it will probably spark a flood of homemade trailers. Which is likely bad for humanity.<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20098back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>10:29AM You get an outline sheet to fill in your trailer information.<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20095back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20096back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20097back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>10:29AM Laughs from the crowd here on some of the templates. Some very familiar trailer stuff.<\/div>\n<div>10:28AM  \"So really complex editing with just a couple of clicks. The next thing  I want to show you is movie trailers. We now have 15 movie trailers.\"  Okay, we love this. Instant trailers!<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20093back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20094back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20090back2mac-1287595695.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20091back2mac-1287595694.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20092back2mac-1287595694.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20090back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20091back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20092back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>10:27AM  \"I want to show you something called one step effects. We've got a nice  double jump here -- it'd be really nice if we did an instant replay...\"  These are basically effect macros, allowing you to group a number of  changes \/ edits and apply them at once.<\/div>\n<div>10:26AM \"We've added audio effects...\" This is cool, realtime preview of audio effects. Pretty fun stuff.<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20089back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20087back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20088back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>10:26AM  \"You can now select segments of audio -- you can move the levels of  just that segment. It gets quiet in just the segment we selected.\"<\/div>\n<div>10:25AM \"You can see here the audio waveform shows the fade in in this clip, and it's all done live.\"<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20086back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>10:25AM Randy Ubilous is up... to explain iMovie.<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20085back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20084back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20083back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20082back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>10:24AM  \"The number one request we got in the last version was better audio  editing. We want to be able to do sophisticated editing really easy --  if you don't want to learn Final Cut Pro.\"<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20081back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20080back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>10:23AM  \"So we've taken iPhoto and broadened the full screen mode... we've  taken books up a notch, and these letterpress cards... we're really  excited about these new features. And that's iPhoto 11. Next up,  iMovie.\"<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20079back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20078back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>10:22AM Steve is back... \"I think that's awesome. This is why we do what we do.\"<\/div>\n<div>10:22AM \"So that's a few of the new features... Steve?\"<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20077back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20076back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20075back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20074back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20073back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20072back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>10:21AM Letterpress cards? There's a video to explain them. Oh, it's actual letterpressing. That's kind of cool.<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20071back2mac-1287595312.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20071back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20070back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20069back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>10:20AM iPhoto now has a project view  which is a fullscreen wooden bookshelf, a la iBooks.<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20067back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>10:20AM We'll be honest, this iPhoto demo is slightly boring. No offense Phil.<\/div>\n<div>10:20AM  \"I have complete control of this. I can customize it with a simple drag  and drop. There it is. Maybe I want to highlight this page and make it  really special.\"<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20066back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20065back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20064back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>10:19AM  Phil is putting a book together. It's not about our breakfast, but it  does appear to be about... yes, another incredible vacation. How does  Phil get any work done with all of these trips?<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20063back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20062back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20061back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>10:18AM We wish Apple would create and print a book out about our breakfast here.<\/div>\n<div>10:18AM  \"Here you can see friends on Facebook and what they responded back  after I posted it. So that's sharing photos. Well what if I want to  create one of these new books?\"<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20060back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20059back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>10:17AM \"I've never left iPhoto and I mailed those off. It's easy.\"<\/div>\n<div>10:16AM Phil is sending Steve some pictures of one of his awesome vacations.<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20058back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>10:16AM  \"I can just select them and say share, and right from inside of iPhoto  it prepares an email.\" This is kind of interesting -- it auto-arranges  your photos, you know, naturally.<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20057back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20056back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20055back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20054back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>10:15AM  \"So that's just three examples of templates for slideshows. Steve  mentioned there's a great new way to send photos via email. It can be  cumbersome to cut and paste to get a bunch of images into an email.\"<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20053back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>10:15AM  \"This one is great -- it'll hopefully get you in the holiday spirit.\"  This is adorable -- it's a mobile of  photos swinging around. Oh, and  there's snow.<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20052back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20051back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>10:14AM  \"This is called the reflections template.\" It's making us reflect on  our decisions during breakfast. Did we make the right choices?<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20050back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20049back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>10:14AM You can also pull in photos from Flickr.<\/div>\n<div>10:13AM \"Let's go into album view. The albums look a little like the albums you have on an iPad.\" Oh snap!<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20048back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20047back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>10:13AM Phil had an awesome London vacation.<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20046back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20045back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>10:12AM This is pretty cute -- it's a 3Dish, top down slideshow around the map.<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20044back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20043back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>10:12AM \"We've got some amazing new slideshow themes.\" Ah... a slideshow.<\/div>\n<div>10:12AM  \"You see pushpins on the map from every place I took photos -- I can  hover my mouse over any pin -- I can click on it to go right to my  photos, or I can say 'show photos' and that's every photo from around  that place.\"<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20042back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20041back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20040back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>10:11AM \"I can click on faces and get a fullscreen faces view... and there's a new fullscreen places view too. It's gorgeous.\"<\/div>\n<div>10:10AM Actually, it looks a lot like an iPad app.<\/div>\n<div>10:10AM \"Here's the new fullscreen mode...\" Hmm, kind of looks like an iPad app!<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20037back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20038back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20039back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>10:10AM  \"Good morning everyone, I get to be the first to show you this great  piece of software. I know a lot of you use it. This is the best version  yet.\"<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20035back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20036back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>10:10AM  \"A big leap in books. We're printing 2m books a year. And we're adding  beautiful letterpress cards. A lot of great stuff. To take us through a  demo, here's Phil Schiller.\"<\/div>\n<div>10:09AM  \"We have a new version we're announcing today -- iLife 11. We want to  give you a look at the apps. The first one is iPhoto -- we tried this  fullscreen mode in the last release -- the response has been so great  that we're fleshing it out, you can live full screen. We've got a lot of  Facebook enhancements, we've made it easy and elegant to email photos,  we've added some new slideshows...\"<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20032back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20033back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20034back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20031back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>10:08AM  \"So let's move on to some new products. I'd like to talk about iLife.  It's widely regarded as the best suite of digital lifestyle apps in the  world. You can't do this on any other computer. We improve it every year  or two, coming out with  new version.\"<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20030back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20025back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20026back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20027back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20028back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20029back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>10:08AM \"Thanks -- you know I could hear a lot of phones beeping... maybe everyone could flip the silencer on their phones?\"<\/div>\n<div>10:07AM Steve is back.<\/div>\n<div>10:07AM \"So that is the state of the Mac -- the momentum has never been more...\"<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20appkn-1.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>10:07AM  Tim is showing off some of their stores. \"The stores in China are the  highest traffic of any of our stores. You know that's making a  statement.\"<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20appkn-2.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20appkn-3.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20appkn.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>10:06AM  \"Pretty incredible results. Fueling this momentum is this incredible  push into retail, which is still under 10 years old. Our stores welcomed  75m visitors last year. They sold 2.8m Macs. And about 50% of those are  new to the Mac.\"<\/div>\n<div>10:05AM \"The Mac is #1 seventh year in the row, and Consumer Reports, #1 in the last decade.\"<\/div>\n<div>10:05AM  \"With all of the success in devs, and all of the growth, maybe what's  more meaningful for us is that customer satisfaction is great.\"<\/div>\n<div>10:04AM \"And then we have devs who are continuing to invest in the Mac like Microsoft.\"<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20016back2mac-1287594274.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>10:04AM \"AutoCAD is coming to the mac -- we've coveted this for a long time.\"<\/div>\n<div>10:04AM  \"We have new devs like Valve, they're bringing titles simultaneously to  the Mac and PC. Like Half Life. This is great for the Mac, and a great  shot in the arm for gaming on Macs.\"<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20016back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>10:03AM  \"Now, with the share rising and the units rising much faster than the  industry, we have a very vibrant dev community. We have 600k registered  Mac devs. They're growing at 30k per month.\"<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20015back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20014back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>10:02AM \"The Mac share in retail was over 20% -- that's one in 5 PCs that are sold in retail.\"<\/div>\n<div>10:02AM \"This didn't just start happening. Last quarter the Max grew 2.5x. It's outgrown the market for 18 quarters in a row.\"<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20008back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20009back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20010back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>10:02AM  \"This is 3x what we did five years ago. It's incredible. It's led to an  incredible increase in the installed base -- 50m users worldwide.\"<\/div>\n<div>10:01AM  \"To put this in some context, the mac company, if it were standalone...  and we have no plans to do that... would be #110 on the Fortune 500.\"<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20006back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>10:00AM  \"Good morning everyone. I'd like to talk about revenue in putting the  Mac business in context. The Mac made up 33% of our revenue last year.  That was 22b.\"<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20007back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>10:00AM \"I'd like to start with the state of the mac... here's Tim Cook.\"<\/div>\n<div>10:00AM  \"We've got some fun stuff to share with you this morning, and because  we're in a more intimate setting, I thought it would be nice to let some  of our engineers demoing stuff to you. I'm going to be a little like a  yo yo.\"<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20005back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>9:59AM \"Good morning. Thank you. Thanks for coming this morning.\"<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20004back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>9:59AM Music is off... and Steve is out!<\/div>\n<div>9:59AM And the lights are going down...<\/div>\n<div>9:57AM We hope Snoopy comes out to introduce the Verizon iPhone.<\/div>\n<div>9:57AM Ooh. The Peanuts theme!<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/2010-10-20003back2mac.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>9:53AM Okay, we're in our seats in the theatre, and some smooth jazz is playing. The perfect complement to our huge huge breakfast.<\/div>\n<div>12:45PM Looking to augment our world class text and photo updates with a bit of live video? Check out Apple's stream of the event <noindex><a target=\"_blank\" rel=\"nofollow\" href=\"http:\/\/events.apple.com.edgesuite.net\/1010qwoeiuryfg\/event\/index.html\" target=\"_blank\" >right here<\/a><\/noindex>. Sorry, Mac users only.<\/div>\n<div>9:35AM See, we told you!<\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/backtomac1.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/backtomac2.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><\/div>\n<div>9:33AM  Well we're inside at Apple HQ... and the folks in Cupertino are serving  everyone a huge breakfast. We're not kidding, there's a massive spread  of food here. The good stuff too. Nilay is currently in a pancake coma.<\/div>\n<div>\n<div style=\"text-align: center;\"><a target=\"_blank\" href=\"http:\/\/www.engadget.com\/2010\/10\/20\/live-from-apples-back-to-the-mac-event\/\"><img decoding=\"async\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/10\/apple-btm-event-01-top.jpg\" border=\"1\" alt=\"\" hspace=\"4\" vspace=\"4\" \/><br \/>\n<\/a><\/div>\n<p>Check back at the times below!<\/p>\n<p><strong>07:00AM<\/strong> - Hawaii<br \/>\n<strong>10:00AM<\/strong> - Pacific<br \/>\n<strong>11:00AM<\/strong> - Mountain<br \/>\n<strong>12:00PM<\/strong> - Central<br \/>\n<strong>01:00PM<\/strong> - Eastern<br \/>\n<strong>06:00PM<\/strong> - London<br \/>\n<strong>07:00PM<\/strong> - Paris<br \/>\n<strong>09:00PM<\/strong> - Moscow<br \/>\n<strong>02:00AM<\/strong> - Tokyo (October 21st)<\/div>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>11:28AM Thanks for reading along! 11:28AM Hands on time! 11:28AM Well, we definitely want a MacBook Air after seeing the video.<\/p>\n","protected":false},"author":100,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,7],"tags":[202,49,169,335,728,604,605,729,781,709,36,629,650,1059,40,609,792,45,421,156,1225,707,794,800,443,145,880,735,714,302,1247,422,712,1240,658,887,259,34,577,334,812,849,783,38,1018,1138,271,84,317,93,153,710,312,780,107,41,1069,524,656,694,1137,822,65,529,91,655,447,55,730,111,859,316,146,1226,353,1026,87,1230,354,170,844,769,294,86,74,527,647,125,1248,519,462,599,50,983,914,1074,985,984,869,708],"class_list":["post-9336","post","type-post","status-publish","format-standard","hentry","category-all","category-official","tag-net","tag-2-1","tag-3d","tag-4g","tag-64gb","tag-802-11","tag-802-11n","tag-8gb","tag-app","tag-app-store","tag-apple","tag-apple-ipad","tag-apple-iphone","tag-application","tag-applications","tag-arm","tag-battery","tag-beta","tag-car","tag-china","tag-display","tag-download","tag-ebook","tag-ebooks","tag-edge","tag-facebook","tag-facetime","tag-flash","tag-flickr","tag-fps","tag-free","tag-fun","tag-gadget","tag-hardware","tag-ibooks","tag-ios","tag-ipad","tag-iphone","tag-iphone-4","tag-iphone-4g","tag-iphoto","tag-ips","tag-irc","tag-itunes","tag-less","tag-lion","tag-mac","tag-mac-os-x","tag-macbook","tag-mail","tag-microsoft","tag-mobile","tag-mouse","tag-multitouch","tag-music","tag-navigation","tag-new-version","tag-news","tag-notes","tag-nova","tag-os-x-lion","tag-pages","tag-palm","tag-phil-schiller","tag-photo","tag-photos","tag-poi","tag-preview","tag-price","tag-push","tag-report","tag-review","tag-robot","tag-screen","tag-sd","tag-sed","tag-sex","tag-share","tag-sim","tag-snow-leopard","tag-spirit","tag-ssd","tag-stack","tag-test","tag-theme","tag-time","tag-update","tag-verizon","tag-video","tag-video-calling","tag-webos","tag-wifi","tag-windows","tag-ipad-ru","tag-iphone-ru","tag-iphone-4-ru","tag-iphone-4g-ru2","tag-iphone-4g-ru","tag-video-ru","tag-skachat"],"_links":{"self":[{"href":"https:\/\/iphoneroot.com\/RU\/wp-json\/wp\/v2\/posts\/9336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iphoneroot.com\/RU\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iphoneroot.com\/RU\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iphoneroot.com\/RU\/wp-json\/wp\/v2\/users\/100"}],"replies":[{"embeddable":true,"href":"https:\/\/iphoneroot.com\/RU\/wp-json\/wp\/v2\/comments?post=9336"}],"version-history":[{"count":0,"href":"https:\/\/iphoneroot.com\/RU\/wp-json\/wp\/v2\/posts\/9336\/revisions"}],"wp:attachment":[{"href":"https:\/\/iphoneroot.com\/RU\/wp-json\/wp\/v2\/media?parent=9336"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iphoneroot.com\/RU\/wp-json\/wp\/v2\/categories?post=9336"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iphoneroot.com\/RU\/wp-json\/wp\/v2\/tags?post=9336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}